giosg Blog

Live selling is evolving into a popular trend in eCommerce because of its ease of use and customer-friendliness. It's been shown to be especially beneficial in targeting the emerging segment of shoppe...

Many pharma reps and marketers are well-versed on managing face-to-face interactions. But what about virtual engagement, or eDetailing? Although physical interactions still definitely hold their place...

In recent years, chatbots have come onto the scene, assisting businesses in serving consumers, enhancing user experience, and increasing sales. There are many wonderful benefits of using chatbots. The...

Nowadays, businesses cannot afford to overlook the customer experience. Customers today demand nothing less than the best possible experiences when interacting with brands online. Businesses that can'...

For years, telecommunications industry trends have been the paving the way for technical advancement, always pushing the limits of communication and connectivity. From Alexander Graham Bell's first ph...

In the pharmaceutical industry, things are changing rapidly. And these transformations are a further affirmation of the transformative potential that digital marketing holds in this industry. In fact,...

Imagine you're searching for a new pair of headphones. You click on a website and suddenly, you're met with a virtual assistant asking you about your preferred features — noise cancellation, over-ear,...

In the digital era, effectively engaging healthcare professionals (HCPs) requires a comprehensive approach that continues throughout communication channels.

In today's fast-changing pharmaceutical industry, virtual engagement has become a game-changer. It's a way for companies to connect with healthcare professionals (HCPs) in a more efficient way than ev...

Succeeding in reaching a target group that is known for its short attention span, stressful daily work, and having a different approach to healthcare marketing and campaigns itself – is a challenge. I...

Setting up chatbot software for your eCommerce website is one of the best things you can do for your business. Not only can chatbots help alleviate unnecessary burdens off your customer support team, ...

In today’s world, there are many ways to shop. You can go to a physical store, a website, or even something in between like joining a livestream shopping event. With the rise of video-driven social me...

Globally, eCommerce sales are expected to account for 20.8% of retail sales in 2023. This number clearly shows how eCommerce is taking over and becoming a more important part of global commerce.

Attracting new customers is one thing, but ensuring they will return and continue to purchase more of your products is another. So, what's the best way to improve customer retention in your eCommerce ...

In today's world, there's a heavy emphasis on how you deal with your clients and make them feel cared for. Given the immense influence of growing digital channels of communication, it is a must to kee...

Live chat is no longer just a channel for delivering quick customer support. With the help of AI, a live chat eCommerce conversion strategy can capture high-quality leads, engage customers at critical...

Do you want a quick hack to increase your conversion rates? There might not be one, but there are some simple steps to improve your E-commerce CTR.

The sales process can be notoriously challenging. It involves constantly prospecting for new leads, determining the best way to reach out to them, and working to build relationships. It can be tough t...

It has hardly escaped anyone that artificial intelligence, or as it is shortened; AI, is a buzzword right now. There is a lot of information on the subject, and we have become accustomed to headlines ...

With the rise of eCommerce, providing customers with an omnichannel experience is becoming more and more important for businesses. According to recent studies, it's no surprise that 73% of customers p...

With the evolution of modern markets and customer trends, upselling and cross-selling have picked up steam among retailers looking to hold on to existing customers while attracting new clientele.

So, you made a sale. Congrats! What you have to think about next is how to boost the post-purchase experience. Why? Because this will drive customer loyalty. Why's this important?

For many businesses, providing customers with excellent support is key to achieving long-term success.

The digital age has made it essential for businesses to maintain competitiveness and attract and retain customers by having a well-optimized website. Web optimization can be done in many ways.

Healthcare professionals (HCPs) are increasingly relying on technology to stay up-to-date with the latest information and resources. As a result, pharmaceutical companies need to adapt their marketing...

Abandoned shopping carts are a problem that most eCommerce businesses face. Online shopping cart abandonment occurs when a customer places an item in a virtual shopping cart but fails to complete the ...

Do you feel overwhelmed with all the things you need to do to keep your eCommerce business running smoothly? Hiring a virtual assistant can help ease the workload and give you breathing room to focus ...

Customer experience insights tell you about how your people feel when shopping with you. A good experience can be the difference between loyalty and losing a customer to a competitor. Businesses cite ...

The consumer buying landscape has changed dramatically in recent years. With eCommerce booming, shoppers are expecting far more in terms of convenience, customer service, and creative marketing than e...

Healthcare professional engagement, also known as HCP engagement, is a critical aspect of the success of any pharmaceutical company.

Videos are the most engaging type of content that business owners need to incorporate into their marketing. People watching brand videos are much more likely to make a purchase than those just reading...

HCP engagement faces numerous obstacles that more and more pharmaceutical companies are recognising and trying to address in today’s highly competitive environment.

Customer interactions with businesses are always evolving. And now chatbot technologies are providing a whole new level of customer service. Chatbots for customer service can help companies provide pe...

If you were a florist, Valentine’s Day would be the busiest time of the year for you. If you were a toy store, you know you’d be minting cash around Christmas. In more recent times (and in this digita...

Engaging with healthcare providers (HCPs) is crucial for driving sales, improving patient outcomes, and gaining recognition. However, in the digital age, traditional methods of HCP engagement such as ...

Among countless e-commerce stores, yours must stand out to attract as many customers as possible. One of the adequate ways to escalatelead generation and boost sales is by providing product demo video...

One of the main advantages of eCommerce is that it’s a simple way to engage with potential customers without having them come into your physical stores. Moreover, it comes at no additional cost so you...

If you're an e-commerce business owner, there's a good chance you've heard of artificial intelligence (AI). You may have even considered using AI to help run your business. But what exactly is AI, and...

Customer service is a vital part of any business's success. With word-of-mouth and recommendations becoming the main drivers of new business, customer experience is now more important than ever. Each ...

If you took a photo with a new pair of Crocs shoes and uploaded it on social media, you, a user, just generated content for the Crocs company.

When it comes to eCommerce, each piece of content has a shared goal: to propel potential customers towards a deeper interaction with your business. The idea is that this will lead to conversion, by di...

Are you having trouble choosing the right platform from the e-commerce tool jungle? Don’t worry, we have got you covered! Here are the 13 best e-commerce tools for growing your business. With the info...

If you are thinking of starting an online business, chances are, you’ve already read or heard about dropshipping. The business model itself looks like easy money, with some thinking of it as a get-ric...

In the past, traditional businesses relied on their gut and intuition to make decisions. Today, they are using big data to inform those decisions and make them more accurate. Big data is changing how ...

Phygital. A word that doesn’t quite roll off the tongue, but nonetheless, it's a buzzword rapidly making its way into every marketing and customer experience discussion.

Commerce is on a journey. Not so long ago, customers had to make a trip out to an actual physical shop for all their needs. After this, companies began to buy domain names as the focus became online s...

A unique shopping experience is crucial for selling products and services. The best way to do this is by creating an online shopping experience that allows people to buy and sell products directly fro...

With over 2.14 billion digital buyers worldwide, e-commerce has recently become one of the biggest business trends. As a consequence, more people than ever before are making a rapid transition to onli...

Live selling is a new trend in eCommerce that is changing how people shop. This is because shoppers are more willing to purchase a product if they can do so with ease and convenience.

E-Commerce businesses have seen massive growth over the years. According to Morgan Stanley, the eCommerce market is set to reach more than $5 trillion by 2026.

Interactive content is one of the best content formats for e-commerce businesses. It helps you get their attention, retain it, and helps you bring them closer to a conversion.

Online businesses are constantly looking for ways to improve their performance. One way they can do this is by tracking their key performance indicators (KPIs). E-commerce organizations may make bette...

If you're a shopper, your personal shopping assistant can help you make smarter choices. These assistants track products and prices for you, helping you find the right products at the right price. The...

Shoppable videos are a great way to showcase your products and give customers a seamless way to buy them. With an increasing amount of new shoppable video examples and use cases, businesses have been ...

Did you know that about 92% of your website visitors are not ready to buy anything on their first visit? To improve your chances of conversion, you must present a strategy to influence their decisions...

In a world where technology constantly evolves, businesses must keep up with the latest trends. One way to do this is by using remote or hybrid events. This allows retailers to connect with their cust...

When people plan to grow the loyalty club of their e-commerce business, they often think they need to increase the marketing budget. But effective lead generation pop-ups can bring you great results a...

Shoppable video is the hottest trend in e-commerce at the moment and no wonder why.

Black Friday is the busiest time for e-commerce businesses. In a recent survey by giosg, a staggering 73.3% of consumers are planning to shop this Black Friday. But is your e-commerce store ready for ...

Establishing strong partnerships and meaningful professional relationships are vital if you want to have a thriving online business.

Setting up an e-commerce store is a pretty straightforward process. The challenging part is boosting your store’s online visibility, outperforming the competitors, and attracting even one of over 2.14...

Getting website traffic to your e-commerce site that converts to sales is no easy feat. That is why it is essential to get the most out of the traffic that does convert. Figuring out how to increase t...

E-commerce strategies are constantly evolving to adapt to the ever-changing online business landscape. And guess what – Gen Z is now at the centre of these changes.

Consumers love Black Friday deals. That is why it is the busiest time of the year for e-commerce businesses. According to Giosg’s Black Friday Consumer Survey 2022, 73.3% of consumers are planning to ...

Chatbots have evolved from merely functional tools. Now, chatbots are brand ambassadors. They are used in every sector—from e-commerce to gaming. A chatbot can significantly impact the customer experi...

It has been a tough few months for e-commerce businesses, and many are looking for ways to increase their sales. A good way about this is to look at your Average Order Value. After all, it is much eas...

Whether you are preparing to launch your first e-commerce store or already have established one, sales growth must be one of your top priorities. As the e-commerce business involves tough competition,...

For anyone that's running an e-commerce business, you'll often hear a large groan when it comes to the topic of returns. And it's easy to see why - not only do e-commerce businesses lose the profits f...

The checkout page plays one of the most critical roles in your e-commerce store. You can potentially lose a customer for life if the checkout process isn’t smooth or if it raises red flags among websi...

Like many business processes, prospecting and lead generation share enough similarities that they can look like the same thing from the outside. If you work in sales or marketing, though, then you kno...

Abandoned shopping carts are one of the top issues e-commerce businesses want to tackle. Many factors influence shopping cart abandonment, so it can feel overwhelming to start optimising your checkout...

Online shopping has been on the rise for the past decade, and the global pandemic gave it an even bigger boost. With more and more demographics getting comfortable with online shopping, new trends hav...

Online shopping has shifted and moulded over the last 2 decades in ways that not even the Father of the Internet could have predicted. With this list of e-commerce statistics, you’ll have a better und...

The shopping cart abandonment rate of your store is the percentage of online shoppers that begin the checkout process but don’t successfully complete the purchase.

If you own an e-commerce business you are probably already using discount codes. But have you ever stopped to analyse how well your discount code strategy is actually working?

Let’s talk about feedback. Most online businesses agree that it’s difficult to improve the customer experience without collecting feedback. But, it’s also a challenge within itself to get feedback fro...

Retail has been undoubtedly one of the most impacted industries due to the COVID pandemic. Most retailers acted swiftly when they were forced to improve their e-commerce capabilities due to lockdowns.

What is shoppertainment? Well, I’m sure you can guess the formula for it. Shopping + entertainment. At this point in time, if your e-commerce shop isn’t doing anything extra to stand out, it’s at best...

Cross-selling is a science. It takes skill and planning. But don’t be intimidated! We got your back with advice from a cross-selling pro. We interviewed Marketing Manager Jeff Moriarty from My Supplem...

Are you thinking of building an email list but have no idea where to begin and what to include? Then, you've come to the right place for answers.

There’s a right way and a wrong way to go about upselling, and we want to help you decipher between the two so you can actually get the most benefits out of upselling.

Building up revenue starts with acquiring traffic to your website. But how do you convert that traffic into revenue? You've improved SEO, mastered paid advertising, and leveraged social media so you m...

A customer comes to your website and orders a product confidently in one shopping session. Pretty nice visitor-to-sale conversion rate, right? 1 website visitor, 1 successful purchase, job well done.

Humans are highly visual creatures. Most of us like to take in as much information as possible on products before deciding to buy. But how do you make sure that your website visitors get enough inform...

From its origins in the early days of the Internet, eCommerce has grown into a sophisticated sector. But within that period, it’s not just eCommerce businesses that have become more complex. Customer ...

You may think that slapping a pop-up on the home page of your website is enough to capture a visitor’s attention. You’d be wrong.

Customer engagement and conversions are deeply connected. Engaged customers form strong and long-lasting relationships with the brand, which leads to increased loyalty and higher conversion rates.

It isn’t easy to keep online shoppers exclusively interested in your store when they have a sea of options at their fingertips. You’ll need to make their shopping experience both easy & engaging t...

Chatbots are great tools for communicating with users, leads, customers, and anyone in between. They can help you build relationships with your audience, quickly answer questions and increase your sal...

Who’s ever taken an online quiz like “Which Encanto character are you?” *Raises hand slowly* Interactive quizzes are great for sparking an interest in consumers. Even seemingly silly quizzes about “wh...

If you want to create long-lasting customer relationships you need to be able to communicate effectively. One critical tool in the effective communication toolkit is live chat. Live chat provides a pl...

APRIL 20-21, 2022. Giosg participates as an exhibitor in the Retail TECH Expo in Stockholm, Sweden.

Are you looking for fun new ways to level up your e-commerce business? If boosting sales, building brand awareness and harbouring customer loyalty are on your list of goals, then you might want to con...

What’s conversational marketing all about? Conversational marketing is a type of marketing that relies heavily on chatbots and other conversational interfaces. This form of marketing aims to create a ...

Too many business websites are dull or simply blend in with the crowd. Websites like these do their job as a place for transactions, but they don’t do anything more to boost brand engagement. However,...

Live chat is everywhere these days and while some businesses are yet to embrace it, others are finding great success with it.

As eCommerce businesses embrace the importance of conversational marketing, they also realize how crucial it is to have eCommerce chatbots on their website.

A well-timed pop-up with an enticing offer can do wonders for increasing average cart value and customer loyalty for your online shop. Getting creative with how you promote offers is a great way to st...

Process automation is now more habitual for businesses than ever before – we strive to take advantage of new technology to improve, optimize, and make more profit.

Traditional car dealerships might be missing out big if they are not prepared for the digitalisation of the automotive industry. Our Car Buying Trends 2022 survey investigates how ready car buyers are...

Sci-fi has painted many horror pictures of the future of machines taking over the world. These grim visions of all-powerful machines are some of the many misconceptions people have about AI and Machin...

See it. Want it. Click it. Buy it. Repeat. Social commerce is a new way of doing business. It has become an effective way for brands to engage with their customers while providing them with an authent...

An eCommerce business should never be only about selling a product but also about developing relationships with your audience. People want to do business with organisations that they trust act with cu...

A variety of businesses have jumped into social commerce feet first knowing how powerful social media selling is. The automotive industry is no exception in the industries that can reap the benefits o...

Social media platforms are constantly evolving to remain enticing and engaging for the casual user as well as brands.

Props to the eCommerce marketers, we know how hard it is to stand out in a crowded industry.

Bonti, a Swedish company and royal court supplier that sells prams and baby items, has discovered a great way to sell their products via interactive quizzes with giosg. Giosg is the leading tech and s...

Have you ever walked into a store and had the salesperson ignore you? Or perhaps you've approached a shop assistant to ask a question about a product and they didn’t seem keen on helping you out at al...

Speed to lead directly determines the success of your online car dealership. That's why we've conducted an original study to share the average speed to lead practices in the automotive industry today.

How many visitors land on your site every day? A thousand? A few hundred thousand? With an average conversion rate of an eCommerce site of 2.3%, you inevitably lose 97.7% of visitors. But you don’t ha...

Need some inspiration when using online form builders? In this article, we'll share creative multi-step form examples that help increase lead generation on your website.

Artificial intelligence (AI) is here for the long haul and is making leaps and bounds on how it can optimise business processes. You never know, AI chatbots could be the next solution to make you go, ...

Does Business Insight Group start any of their events without a DJ warming up the crowd tuning in from the chilly Nordics?

"Keep it simple, stupid," or K.I.S.S, an acronym coined by the U.S Navy in the ’60s, is paramount in creating a successful Valentine’s Day campaign.

Live video shopping is the new kid in town. With titans of industry such as Louis Vuitton, Tiktok and Instagram all hopping on the bandwagon. In fact, everything in live commerce has been proving to b...

Do you feel like you’re running on a hamster wheel trying to perfect your car dealer website? It doesn’t have to be exhausting trying to increase lead generation for your car dealership.

Online shopping has been on the rise for a while, and the pandemic has skyrocketed the rate that consumers are buying online.

Live commerce, live shopping, live streaming, live chat... have you heard of some of these terms already in the e-commerce realm?

Inspire car buyers to get up close and personal with their favourite car while they lounge at home on their favourite sofa.

Live video shopping is a rising trend for digital-savvy retailers and those in the e-Commerce industry.

Have you noticed that car buyers are at a bit of a crossroad when it comes to how they want to buy a new car?

At the 2021 B2B Marketing Expo at ExCeL London, you could find a diverse group of industry professionals searching for a myriad of things.

Third-party cookies used to be marketers’ secret weapon to targeted advertising and retargeting. So, what are you to do when the premise of third party cookies is on the brink of extinction? It’s time...

The see-now-want-now mentality is rapidly rewriting retail as we know it. And it is in this very practice that live shopping is firmly rooted in. Chinese consumers and sellers are way ahead of the tre...

Consumers aren’t quite hitting the brakes on online car buying just yet. The “new normal” for the automotive industry is that potential car buyers are less willing to interact with sellers in-person a...

Increasing sales is important for businesses. But getting sales can be quite challenging when you’re constantly running out of prospects to nurture and convert.

Contrary to popular belief, live chat software does much more than just customer support. Live chat software also can help you convert more website visitors into sales. In fact, 79% of businesses say ...

One of the key trends emerging post-pandemic is that customers have started to use self-service channels like chatbots more. In fact, the majority of customers prefer self-service for simple tasks.

It's no secret, interactive forms are one of the best ways to increase your form field conversion rates. They allow you to get more information about your visitors and provide them with an engaging ex...

Do you want to know how to choose the right live chat software for boosting your sales, marketing, and customer support? You’ve come to the right place.

A house DJ spinning his magic at 10 am on a Wednesday, is it a holiday party in Ibiza or the virtual MarTech Nordic event starting up?

So you may have realised your company needs a chatbot on its website. Traffic is coming into your website no problem, but you notice that you need some assistance with decreasing bounce rate, increasi...

Looking for the best online form builders for your business? If yes, then you’ve come to the right place. This post is all about the best online form builders, but first, let’s understand what they ar...

Ready to cut your research in half by finding all the best chatbot builders in one place? Look no further than up and down this page. You may be wondering why you need a list of the best chatbot build...

Let’s face it, everything is digital, even car shopping. It’s an experience that was traditionally all about seeing, smelling, and test-driving the car first. But now, car dealerships are getting less...

The truth is that no matter how hard we try to hold on to human-to-human connection, in the realm of online business, bots beat humans. Need some convincing? Chatbots are able to handle nearly 70% of ...

When you look at your sales and marketing departments, does each department work harmoniously with one another sharing data, leads, and feedback without any prompting needed? Or do they have their bli...

Retail has undergone a major transformation in the past year. As physical stores were forced to move online, consumers’ buying habits also changed exponentially. This caused the growth in eCommerce to...

The top of your marketing funnel is perfectly polished. Your share-worthy content and targeted ads are driving loads of traffic to your website. On the surface, this sounds like a winning combination,...

How to collect the most relevant information from customers, while keeping them engaged? This is a common question that keeps circling back when marketers plan their lead capture and inbound marketing...

Conversational marketing is revolutionising the way customers buy. At the core of conversational marketing is building relationships through dialogue with your customers. While building relationships ...

There are many strategies companies can implement to get inbound leads and capture more leads. The use of lead magnets is proven to be one of the most effective ways among them, helping to convert lea...

Lead capture forms and lead generation bots are marketing teams’ everyday tools for collecting contact information, generating leads, and qualifying them further before forwarding them to sales. Both ...

Conversational marketing is helping companies grow their businesses by providing a way of communicating with customers and prospects through customised interactions. At giosg, we have the pleasure of ...

A year on and the pandemic is still affecting our lives. Like many industries, the UK property market has gone through ups and downs throughout the last year. To get a clear understanding of the impac...

Conversational marketing is all about communicating with your customers and prospects in a personalised way using real-time channels like live chat, chatbots and messaging apps. With their conversatio...

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

Lead capture forms embedded into websites or landing pages are still the most common tool for collecting contact information and lead generation. 74% of marketers are using web forms for lead generati...

The way people search for their next home has changed drastically over the years. Today the house hunting journey usually begins on property portals. Recent research in the UK shows that 77% house hun...

You’re putting effort into driving traffic to your website, but for some reason, your inbound leads just aren’t converting. And often the leads that are generated aren’t qualified - whether it’s home ...

Lead generation tools provide an interactive way to convert inbound leads and qualify them before sending them to your sales team. They make it easy for you to target and engage with your website visi...

Acquiring a chatbot for marketing purposes is an investment you want to make with careful consideration. The bot you finally choose should meet both your marketing needs and lead generation objectives...

Finding the balance between using pop-ups effectively and trying to avoid annoying your visitors can sometimes be challenging. We know that pop-ups can frustrate visitors but at the same time, they’re...

Capture and convert leads – the magic words on every marketer’s lips and a top priority in their online marketing objectives. Increasing traffic to your website is of course key but capturing and conv...

There’s no doubt that in all businesses, marketers work hard to make their online marketing efforts generate a steady flow of new leads.

Choosing a chatbot is an investment and as a marketer, it’s important that you make sure you get the most out of it to see an improvement in your marketing results. This requires careful consideration...

The demand for digital services is constantly rising. Customers increasingly interact with businesses outside business hours and expect to find solutions to their problems without delay. At the same t...

With their conversational approach and 24/7 support, chatbots are marketing teams’ best friends that help optimise customer experiences and boost lead generation online. They provide an efficient way ...

With businesses moving more and more online, marketing teams are challenged both with attracting website visitors and identifying and qualifying leads that their sales team is looking for. On top of v...

The interaction between businesses and consumers has completely changed, due to the increase in mobile usage and the rise in digital.

Live chat and chatbots are both great features to consider during a website revamp. Our customers often tell us that one of the main reasons they have started using chat or chatbots is because they fi...

Customers want efficient and timely customer service experiences from the companies they interact with. Not only do customers expect responses within seconds, they want to get answers when it best sui...

Live chat is one of the most popular and cost-efficient service channels to date. Still, it requires human resources to provide customers with personal, timely and accurate support. And when implement...

After the excitement and chaos of Black Friday, Cyber Monday and Cyber Week dies down, it’s been proven that UK retail sales drop in December. UK’s Office for National Statistics (ONS) released data s...

The demand for digital services and experiences has been at an all-time high and businesses have been forced to quickly adapt to meet changing customer expectations. As such, providing efficient onlin...

No matter how much work is put into preparing and gearing up for the seasonal demands of customer service, it still gets overwhelming. The increase in incoming calls and emails causes a snowball effec...

Customer feedback is a powerful tool that can help you increase your sales and the long-term growth of your business. In this blog, we explore why customer feedback is so important and share how we im...

Most marketers will be familiar with behavioural targeting, a technique commonly used in online advertising that uses visitor browsing data, such as search terms or websites visited, to display releva...

With two of the biggest shopping days looming, we decided to take a look at last years data and combine all our best tips on how to prepare for Black Friday and Cyber Monday this year.

The peak season kicks off soon with Halloween and it's one of those holidays that marketers just die for. It's the perfect opportunity to gamify your marketing campaigns and grab your customers attent...

Marketers work hard to drive traffic to their website, from SEO to PPC ads and social media campaigns. But the real challenge begins after visitors land on your website when it’s time to capture and c...

PropTech - does it ring a bell? It’s a fact, as a traditional real estate player, you are already losing rentals, house sales and valuations to PropTech companies. Much like in all other industries, t...

It’s no secret that the more fields you have, the higher your form abandonment rate. In fact, 81% of people abandon online forms after starting to fill them out. So what can marketers do to optimise t...

Web accessibility is about ensuring everyone and anyone, regardless of disability can seamlessly interact and navigate online. And as more services move online, the focus on making websites and applic...

Improving lead generation will help your sales build their pipeline and ultimately close more sales. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

Efficiency is often seen as a challenge or even an obstacle when it comes to increasing customer satisfaction. But in fact, the reality is quite the opposite. Although the concept of efficiency and ho...

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

Over 88% of online shopping carts are abandoned due to higher than expected shipping costs. So how to ensure that customers don't leave your eCommerce website without buying?

Live chat has become the most desired method of contact for millennials. They are more likely to prefer chat over other generations, because of the limited wait time and convenience. And as the popula...

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise your website and recognise what works well and what doesn't. W...

As an eCommerce professional you are painfully aware of the fact that only a fraction of all your web store visitors will actually buy. Still, getting visitors to engage and follow a path to conversio...

Despite your well-laid plans, shoppers will visit your eCommerce website, start shopping, add items to cart, but never complete the transaction.Shopping cart abandonment is so common that an estimated...

Live chat is five times more effective than traditional customer service channels. It can also be easily personalised, and it can be applied at any stage of the customer journey. You might wonder how ...

Are you interrupting your online visitors - or are you leaving them hanging? Most industries working with large amounts of data have already recognized the value of AI and machine learning technology.

Be where your customers are and use the channels they use - this should be at the heart of every customer service strategy in 2020! Customers expect to be able to connect with your business through th...

Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between reducing costs and providing a top notch experience, especially...

In this blog we explore two strategies for converting online visitors; proactive and reactive chatting and also give our recommendations based on our experience and results achieved with our customers...

Companies need to act fast and efficiently to meet the expectations of today’s consumers. The moment an issue with a product or service arises is also the very same moment when the race against time t...

For over a decade now, gamification has been used by businesses to improve employee training, participation and motivation. Gamification takes elements of video games and applies them to non-gaming co...

[Derived and updated from our previous by Petri Vilpponen] With Halloween coming up, we have started thinking about the horror stories we face as businesses - Disappointed customers, high returns, low...

An intelligent chatbot differs from the typical chatbot as it is able to learn both autonomously and from the customer service agent. Instead of providing the incorrect answer, the intelligent chatbot...

Chatbot projects often have a reputation for being time-consuming and costly to implement. However, chatbots today come in all shapes and sizes with various capabilities and levels of advancement. Thi...

Online customer engagement software provider Giosg introduces Interaction Designer, a new tool that enables companies to easily create and publish interactive content without coding. Users can build d...

It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating val...

During the 8 years in business, giosg has transformed into a leading chat provider in Finland while challenging the top spot in the UK and Sweden as well. In addition to acquiring customers, we have a...

The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have t...

For business owners, faster lead generation, efficiency and saving both time and money should sound interesting, right? Many people associate live chat with the B2C sector and eCommerce - you know, th...

Your eCommerce website acts like your online, virtual shop window, and unless it engages prospects immediately, they will leave and visit a competitor. December is the time of retail decline as the Ch...

“If you want to go fast, go alone. If you want to go far, go with others.” Creating digital partner networks is all about collaborating to produce a win-win situation for your business and your partne...

AI has not yet reached the point of being a mainstream phenomenon and still needs a fair bit of elaboration, but it's certainly getting there. When that time comes, companies will need to be ready to ...