giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

What is Phygital? Here are 4 Spot-On Industry Examples for 2024

Phygital. A word that doesn’t quite roll off the tongue, but nonetheless, it's rapidly making its way into every marketing and customer experience discussion.

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20 Best AI Chatbot Platforms for 2024

Utilizing an AI chatbot platform on your website or app can open up a direct line of communication with your customers while achieving: more efficient customer support increased customer satisfaction ...

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5 Benefits of Providing Personal Shopping Assistant Online

If you're a shopper, your personal shopping assistant can help you make smarter choices. These assistants track products and prices for you, helping you find the right products at the right price. The...

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18 Best Chatbot Builders in 2024

Ready to cut your research in half by finding all the best chatbot builders in one place? Look no further than up and down this page. You may be wondering why you need a list of the best chatbot build...

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How Proactive Online Engagement Can Increase Sales for B2B Companies

For business owners, faster lead generation, efficiency, and saving both time and money should sound interesting, right? Many people associate live chat with the B2C sector and eCommerce - you know, t...

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9 Best Enterprise Chatbot Platforms in 2024

Having an efficient enterprise bot is essential for any company looking to stay ahead of the curve. These conversational AI platforms are not just about answering FAQs - they're about providing person...

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7 Marketing Automation Ideas for Your eCommerce Site

How many visitors land on your site every day? A thousand? A few hundred thousand? With an average conversion rate of an eCommerce site of 2.3%, you inevitably lose 97.7% of visitors. But you don’t ha...

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12 Ecommerce Sales Strategies to Boost Your Peak Season Sales

Consumers are expecting more and more hassle-free, convenient shopping experiences. Retailers are under more pressure to improve their eCommerce sales strategy and achieve good results, especially dur...

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What is an AI Chatbot? Here's Everything You Need to Know

Artificial intelligence (AI) is here for the long haul and is making leaps and bounds in how it can optimize business processes. You never know, AI chatbots could be the next solution to make you go, ...

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10 Best Customer Experience Podcasts in 2024

Do you like to hear personal anecdotes with a side of witty commentary? Or maybe you prefer discussions about the day-to-day challenges and wins of the customer experience world?

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3 Ways to Improve Your Digital Customer Experience (+ with Examples)

In 2024, it can be difficult to attract new customers if you're not focused on great digital customer experiences. 44% of consumers say that nothing excuses a poor customer experience. Not even if it’...

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5 Best eDetailing Software in 2024

Are you familiar with edetailing software? If not, it's time to get in the know. Edetailing is changing the pharmaceutical industry and revolutionizing the way you educate and engage healthcare profes...

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4 Enterprise Chatbot Use Cases to Boost Your Efficiency and CX

Chatbots are dominating the tech landscape – and for good reason. They have proven to be valuable tools for businesses and customers, helping to streamline operations and improve customer experiences....

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5 Live Selling Tips to Increase Your Online Sales

Live selling is evolving into a popular trend in eCommerce because of its ease of use and customer-friendliness. It's been shown to be especially beneficial in targeting the emerging segment of shoppe...

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What You Need to Know to Boost Engagement with eDetailing

Many pharma reps and marketers are well-versed in managing face-to-face interactions. But what about virtual engagement or eDetailing? Although physical interactions still definitely hold their place ...

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7 Must-Know Chatbot Benefits to Grow Your Business

In recent years, chatbots have come onto the scene, assisting businesses in serving consumers, enhancing user experience, and increasing sales. There are many wonderful benefits of using chatbots. The...

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Chatbots vs Forms: Pros and Cons for Improving Customer Experience

Nowadays, businesses cannot afford to overlook the customer experience. Customers today demand nothing less than the best possible experiences when interacting with brands online. Businesses that can'...

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Top 5 Telecommunications Industry Trends to Know in 2024

For years, telecommunications industry trends have been paving the way for technical advancement, always pushing the limits of communication and connectivity. From Alexander Graham Bell's first phone ...

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4 Key Trends Driving Pharma Digital Marketing in 2024

In the pharmaceutical industry, things are changing rapidly. And these transformations are a further affirmation of the transformative potential that digital marketing holds in this industry. 90% of p...

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How to Use eCommerce Guided Selling to Improve Shopping Experiences

Imagine you're searching for a new pair of headphones. You click on a website and suddenly, you're met with a virtual assistant asking you about your preferred features — noise cancellation, over-ear,...

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Here's What You Need to Know About Omnichannel HCP Engagement in 2024

Effectively engaging healthcare professionals (HCPs) requires a comprehensive approach that continues throughout communication channels. This is why, 98% of pharmaceutical executives emphasize the imp...

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Navigating the Digital Landscape: Virtual Engagement in Pharma

In today's fast-changing pharmaceutical industry, virtual engagement has become a game-changer. It's a way for companies to connect with healthcare professionals (HCPs) in a more efficient way than ev...

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3 Actionable Steps for an Effective HCP Marketing Strategy

Succeeding in reaching a target group that is known for its short attention span and stressful daily work – is a challenge. In addition to this, the way HCP marketing has shifted from working with a l...

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5 Biggest Chatbot Mistakes That Can Harm Your eCommerce Business

Setting up chatbot software for your eCommerce website is one of the best things you can do for your business. Not only can chatbots help alleviate unnecessary burdens off your customer support team, ...

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Livestream Shopping: 4 Reasons Why You Should Not Miss This Trend

In today’s world, there are many ways to shop. You can go to a physical store, a website, or even something in between like joining a livestream shopping event. Livestream shopping is one of the most ...

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14 Must-Have eCommerce Solutions to Scale Your Business

Globally, eCommerce sales are expected to account for 20.8% of retail sales in 2023. This number clearly shows how eCommerce is taking over and becoming a more important part of global commerce.

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7 Fresh Ways to Increase Customer Retention for eCommerce

Attracting new customers is one thing, but ensuring they will return and continue to purchase more of your products is another. So, what's the best way to improve customer retention in your eCommerce ...

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How to create a customer service strategy for personalized customer service

In today's world, there's a heavy emphasis on how you deal with your clients and make them feel cared for. Given the immense influence of growing digital channels of communication, it is a must to kee...

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5 Ways to Use Live Chat for Sales and Increase Your Conversions

Live chat is no longer just a channel for delivering quick customer support. With the help of AI, a live chat for sales can capture high-quality leads, engage customers at critical touchpoints, and bo...

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7 Proven Ecommerce Conversion Rate Optimization Tips to Drive Sales

Do you want a quick hack to increase website conversion rates?

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The Importance of Lead Qualification in the Sales Pipeline

The sales process can be notoriously challenging. It involves constantly prospecting for new leads, determining the best way to reach out to them, and working to build relationships. It can be tough t...

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AI Chatbot vs Rule-based Chatbot: Which is the Smarter Choice for Your Business?

It has hardly escaped anyone that artificial intelligence, or as it is shortened; AI, is a buzzword right now. There is a lot of information on the subject, and we have become accustomed to headlines ...

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Tips for Creating a Successful Omnichannel eCommerce Strategy

With the rise of eCommerce, providing customers with an omnichannel experience is becoming more and more important for businesses. According to recent studies, it's no surprise that 73% of customers p...

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The Benefits of Upselling and Cross-selling: 6 Techniques to Succeed

With the evolution of modern markets and customer trends, upselling and cross-selling have picked up steam among retailers looking to hold on to existing customers while attracting new clientele.

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6 Post-purchase strategies to secure customer loyalty

So, you made a sale. Congrats! What you have to think about next is how to boost the post-purchase experience. Why? Because this will drive customer loyalty. Why's this important?

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Leveraging Omnichannel Communication for Customer Support

For many businesses, providing customers with excellent support is key to achieving long-term success.

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9 Website optimization trends for better customer retention

The digital age has made it essential for businesses to maintain competitiveness and attract and retain customers by having a well-optimized website. Web optimization can be done in many ways.

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Digital HCP Engagement: A Comprehensive Guide for Pharma Professionals

Healthcare professionals (HCPs) are increasingly relying on technology to stay up-to-date with the latest information and resources. As a result, pharmaceutical companies need to adapt their marketing...

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How to hire a virtual assistant for your eCommerce business

Do you feel overwhelmed with all the things you need to do to keep your eCommerce business running smoothly? Hiring a virtual assistant can help ease the workload and give you breathing room to focus ...

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7 Customer experience insights you should track for eCommerce

Customer experience insights tell you about how your people feel when shopping with you. A good experience can be the difference between loyalty and losing a customer to a competitor. Businesses cite ...

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How to Build an Omnichannel Sales Strategy

The consumer buying landscape has changed dramatically in recent years. With eCommerce booming, shoppers are expecting far more in terms of convenience, customer service, and creative marketing than e...

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Top 5 HCP Engagement strategies and How to Execute Them

Healthcare professional engagement, also known as HCP engagement, is a critical aspect of the success of any pharmaceutical company.

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10 Best Video Marketing Practices to Drive More eCommerce Sales

Videos are the most engaging type of content that business owners need to incorporate into their marketing. People watching brand videos are much more likely to make a purchase than those just reading...

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What is HCP Engagement: Everything You Need to Know

HCP engagement faces numerous obstacles that more and more pharmaceutical companies are recognising and trying to address in today’s highly competitive environment.

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The Future of Engagement: Chatbots for Customer Service

Customer interactions with businesses are always evolving. And now chatbot technologies are providing a whole new level of customer service. Chatbots for customer service can help companies provide pe...

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How to Prepare for Seasonal Sales

If you were a florist, Valentine’s Day would be the busiest time of the year for you. If you were a toy store, you know you’d be minting cash around Christmas. In more recent times (and in this digita...

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Best HCP Engagement Platforms for 2024

Engaging with healthcare providers (HCPs) is crucial for driving revenue, building lasting relationships, and gaining recognition as a pharma company. However, in the digital age, traditional methods ...

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How To Create Product Demos for E-commerce Stores

Among countless e-commerce stores, yours must stand out to attract as many customers as possible. One of the adequate ways to escalatelead generation and boost sales is by providing product demo video...

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Discover 7 Surprising Benefits of Using Live Chat in eCommerce

One of the main advantages of eCommerce is that it’s a simple way to engage with potential customers without having them come into your physical stores. To make the most of your online store, you shou...

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5 Ways AI is Transforming E-Commerce in 2023

If you're an e-commerce business owner, there's a good chance you've heard of artificial intelligence (AI). You may have even considered using AI to help run your business. But what exactly is AI, and...

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6 Proven Ways to Improve Customer Service

Customer service is a vital part of any business's success. With word-of-mouth and recommendations becoming the main drivers of new business, customer experience is now more important than ever. Each ...

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4 Benefits of User-Generated Content for Your eCommerce Store

If you took a photo with a new pair of Crocs shoes and uploaded it on social media, you, a user, just generated content for the Crocs company.

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10 Examples of CTAs for Ecommerce

When it comes to eCommerce, each piece of content has a shared goal: to propel potential customers towards a deeper interaction with your business. The idea is that this will lead to conversion, by di...

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13 Best eCommerce Tools to Grow Your Business in 2024

Are you having trouble choosing the right platform from the e-commerce tool jungle? Don’t worry, we have got you covered! Here are the 13 best e-commerce tools for growing your business. With the info...

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Pros and Cons of Dropshipping in 2022

If you are thinking of starting an online business, chances are, you’ve already read or heard about dropshipping. The business model itself looks like easy money, with some thinking of it as a get-ric...

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Top 8 Ways Big Data is Changing eCommerce

In the past, traditional businesses relied on their gut and intuition to make decisions. Today, they are using big data to inform those decisions and make them more accurate. Big data is changing how ...

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What is Mobile Commerce – Emerging Trend in Online Shopping

Commerce is on a journey. Not so long ago, customers had to make a trip out to an actual physical shop for all their needs. After this, companies began to buy domain names as the focus became online s...

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7 Tips for Creating Unique Online Shopping Experiences

A unique shopping experience is crucial for selling products and services. The best way to do this is by creating an online shopping experience that allows people to buy and sell products directly fro...

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7 Most Common e-Commerce Customer Service Mistakes

With over 2.14 billion digital buyers worldwide, e-commerce has recently become one of the biggest business trends. As a consequence, more people than ever before are making a rapid transition to onli...

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Live Selling – The best way to sell to Gen-Z

Live selling is a new trend in eCommerce that is changing how people shop. This is because shoppers are more willing to purchase a product if they can do so with ease and convenience.

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How To Effectively Use Reviews on Your eCommerce Website

E-Commerce businesses have seen massive growth over the years. According to Morgan Stanley, the eCommerce market is set to reach more than $5 trillion by 2026.

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5 Interactive Content Ideas to Grow Your eCommerce Business

Interactive content is one of the best content formats for eCommerce businesses. It helps you get your visitors' attention, retain it, and bring them closer to a conversion.

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9 key performance indicators (KPIs) for e-commerce

Online businesses are constantly looking for ways to improve their performance. One way they can do this is by tracking their key performance indicators (KPIs). E-commerce organizations may make bette...

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5 Shoppable Video Examples for Your eCommerce Store

Shoppable videos are a great way to showcase your products and give customers a seamless way to buy them. With an increasing amount of new shoppable video examples and use cases, businesses have been ...

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6 tips to create a powerful sales funnel for your online shop

Did you know that about 92% of your website visitors are not ready to buy anything on their first visit? To improve your chances of conversion, you must present a strategy to influence their decisions...

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7 ways to make your e-commerce business stand out with remote events

In a world where technology constantly evolves, businesses must keep up with the latest trends. One way to do this is by using remote or hybrid events. This allows retailers to connect with their cust...

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Best Lead Generation Pop-ups to Grow Your Customer Loyalty

When people plan to grow the loyalty club of their e-commerce business, they often think they need to increase the marketing budget. But effective lead generation pop-ups can bring you great results a...

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10 Best Shoppable Video Platforms in 2024

Shoppable video is the hottest trend in e-commerce at the moment and no wonder why.

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Top 3 mistakes e-commerce businesses make on Black Friday

Black Friday is the busiest time for e-commerce businesses. In a recent survey by giosg, a staggering 73.3% of consumers are planning to shop this Black Friday. But is your e-commerce store ready for ...

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5 Reasons to Use Resellers in Your Online Business

Establishing strong partnerships and meaningful professional relationships are vital if you want to have a thriving online business.

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Top reasons why your e-commerce store isn’t competing on SERP

Setting up an e-commerce store is a pretty straightforward process. The challenging part is boosting your store’s online visibility, outperforming the competitors, and attracting even one of over 2.14...

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5 Ways to increase your Average Order Value (Tips from Shark tank deal-maker)

Getting website traffic to your e-commerce site that converts to sales is no easy feat. That is why it is essential to get the most out of the traffic that does convert. Figuring out how to increase t...

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6 e-commerce trends to turn Gen Z into your raving fans in 2023

E-commerce strategies are constantly evolving to adapt to the ever-changing online business landscape. And guess what – Gen Z is now at the centre of these changes.

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Black Friday Consumer Data 2022: 73.3% of consumers planning to buy on Black Friday

Consumers love Black Friday deals. That is why it is the busiest time of the year for e-commerce businesses. According to Giosg’s Black Friday Consumer Survey 2022, 73.3% of consumers are planning to ...

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How to design your chatbot personality that fits your business

Chatbots have evolved from merely functional tools. Now, chatbots are brand ambassadors. They are used in every sector—from e-commerce to gaming. A chatbot can significantly impact the customer experi...

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How to increase Average Order Value (tips from e-commerce business owner that grew his by 55%)

It has been a tough few months for e-commerce businesses, and many are looking for ways to increase their sales. A good way about this is to look at your Average Order Value. After all, it is much eas...

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9 Step Guide to Creating an eCommerce Website That Boosts Sales

Whether you are preparing to launch your first e-commerce store or already have established one, sales growth must be one of your top priorities. As the e-commerce business involves tough competition,...

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Top 5 Strategies To Reduce Your eCommerce Product Return Rate

For anyone that's running an e-commerce business, you'll often hear a large groan when it comes to the topic of returns. And it's easy to see why - not only do e-commerce businesses lose the profits f...

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How to optimize checkout page for maximum sales

The checkout page plays one of the most critical roles in your e-commerce store. You can potentially lose a customer for life if the checkout process isn’t smooth or if it raises red flags among websi...

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Sales Prospecting vs  Lead Generation: How to Maximise Each

Like many business processes, prospecting and lead generation share enough similarities that they can look like the same thing from the outside. If you work in sales or marketing, though, then you kno...

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All the Stats You Need About Online Shopping Trends

Online shopping has been on the rise for the past decade, and the global pandemic gave it an even bigger boost. With more and more demographics getting comfortable with online shopping, new trends hav...

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Key Online Shopping Statistics to Know in the E-Commerce Industry

Online shopping has shifted and moulded over the last 2 decades in ways that not even the Father of the Internet could have predicted. With this list of e-commerce statistics, you’ll have a better und...

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5 Ways to Reduce Shopping Cart Abandonment (With Examples!)

Many eCommerce platforms need help with shopping cart abandonment, which can lead to revenue loss and decreased conversion rates.

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Best Discount Code Strategies for eCommerce Businesses

If you own an e-commerce business you are probably already using discount codes. But have you ever stopped to analyse how well your discount code strategy is actually working?

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The most effective way to collect feedback in e-commerce

Let’s talk about feedback. Most online businesses agree that it’s difficult to improve the customer experience without collecting feedback. But, it’s also a challenge within itself to get feedback fro...

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5 Tips to Prepare Your Business for the Omnichannel Retail Revolution

Retail has been undoubtedly one of the most impacted industries due to the COVID pandemic. Most retailers acted swiftly when they were forced to improve their e-commerce capabilities due to lockdowns.

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What is Shoppertainment? (& How to Use it in eCommerce)

What is shoppertainment? Well, I’m sure you can guess the formula for it. Shopping and entertainment = shoppertainment. At this point, if your eCommerce shop isn’t doing anything extra to stand out, i...

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Tips for Cross-selling Like A Pro (Interview with an eCommerce Expert)

Cross-selling is a science. It takes skill and planning. But don’t be intimidated! We got your back with advice from a cross-selling pro. We interviewed Marketing Manager Jeff Moriarty from My Supplem...

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8 Best Practices to Build an Email List for your E-commerce Business

Are you thinking of building an email list but have no idea where to begin and what to include? Then, you've come to the right place for answers.

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Dos and Don'ts of Upselling in Retail (Tips from experts)

There’s a right way and a wrong way to go about upselling, and we want to help you decipher between the two so you can actually get the most benefits out of upselling.

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6 Product Page Tips that Turn Visitors into Customers [+ Examples]

Building up revenue starts with acquiring traffic to your website. But how do you convert that traffic into revenue? You've improved SEO, mastered paid advertising, and leveraged social media so you m...

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How to Upsell in E-Commerce (The Non-Sleazy Way)

A customer comes to your website and orders a product confidently in one shopping session. Pretty nice visitor-to-sale conversion rate, right? 1 website visitor, 1 successful purchase, job well done.

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How Video Marketing Can Help Boost Sales [+5 Video Ideas to Try]

Humans are highly visual creatures. Most of us like to take in as much information as possible on products before deciding to buy. But how do you make sure that your website visitors get enough inform...

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From Awareness to Delivery: Meet Customer Expectations at Every Step

From its origins in the early days of the Internet, eCommerce has grown into a sophisticated sector. But within that period, it’s not just eCommerce businesses that have become more complex. Customer ...

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5 Ways to Make Your Website Pop-ups More Effective

You may think that slapping a pop-up on the home page of your website is enough to capture a visitor’s attention. You’d be wrong.

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8 Proven Customer Engagement Strategies that Increase Conversions

Customer engagement and conversions are deeply connected. Engaged customers form strong and long-lasting relationships with the brand, which leads to increased loyalty and higher conversion rates.

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What are Shoppable Videos? [4 Reasons to Try Them]

It isn’t easy to keep online shoppers exclusively interested in your store when they have a sea of options at their fingertips. You’ll need to make their shopping experience both easy & engaging.

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6 Ways to Use Chatbots to Increase Sales

Chatbots are great tools for communicating with users, leads, customers, and anyone in between. They can help you build relationships with your audience, quickly answer questions and increase your sal...

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How to Build an Interactive Quiz on Your Website (No code needed)

Who’s ever taken an online quiz like “Which Encanto character are you?” *Raises hand slowly* Interactive quizzes are great for sparking an interest in consumers. Even seemingly silly quizzes about “wh...

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10 Essential Live Chat Best Practices & How to Execute Them

If you want to create long-lasting customer relationships you need to be able to communicate effectively. One critical tool for effective communication is live chat. For most customers, live chat is t...

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Retail TECH Highlights Power of Video Shopping Experiences

APRIL 20-21, 2022. Giosg participates as an exhibitor in the Retail TECH Expo in Stockholm, Sweden.

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5 Ways to Use Gamification in Retail [with Examples]

Are you looking for fun new ways to level up your e-commerce business? If boosting sales, building brand awareness and harbouring customer loyalty are on your list of goals, then you might want to con...

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11 Conversational Marketing Tips You Need to Know

What’s conversational marketing all about? Conversational marketing is a type of marketing that relies heavily on chatbots and other conversational interfaces. This form of marketing aims to create a ...

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Try These 4 Gamification Marketing Ideas To Boost Brand Engagement

Too many business websites are dull or simply blend in with the crowd. Websites like these do their job as a place for transactions, but they don’t do anything more to boost brand engagement. However,...

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How to choose the right Live Chat Software for Your Business needs

Live chat is everywhere these days and while some businesses are yet to embrace it, others are finding great success with it.

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11 Best eCommerce Chatbots and How to Make the Most of it in 2024

As eCommerce businesses embrace the importance of conversational marketing, they also realize how important it is to have eCommerce chatbots on their website.

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6 Pop-up Templates Your E-Commerce Website Needs [+ How to use them]

A well-timed pop-up with an enticing offer can do wonders for increasing average cart value and customer loyalty for your online shop. Getting creative with how you promote offers is a great way to st...

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6 Ways Chatbots Influence your Marketing ROI

Process automation is now more habitual for businesses than ever before – we strive to take advantage of new technology to improve, optimize, and make more profit.

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How Ready Are People to Buy a Car Completely Online (Automotive Data 2022)

Traditional car dealerships might be missing out big if they are not prepared for the digitalisation of the automotive industry. Our Car Buying Trends 2022 survey investigates how ready car buyers are...

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What is Social Commerce for Retail? [3 Outstanding Retail Examples]

See it. Want it. Click it. Buy it. Repeat. Social commerce is a new way of doing business. It has become an effective way for brands to engage with their customers while providing them with an authent...

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3 Ways to Nurture Leads in eCommerce

An eCommerce business should never be only about selling a product but also about developing relationships with your audience. People want to do business with organisations that they trust act with cu...

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Automotive Social Commerce: Here's How to Step Up Your Social Game

A variety of businesses have jumped into social commerce feet first knowing how powerful social media selling is. The automotive industry is no exception in the industries that can reap the benefits o...

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What is Social Commerce? Why Your Business Should Consider it

Social media platforms are constantly evolving to remain enticing and engaging for the casual user as well as brands.

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8 eCommerce Marketing Tips to Drive More Sales on Your Website

Props to the eCommerce marketers, we know how hard it is to stand out in a crowded industry.

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6 Ways The Lack of Personalised Customer Service Hurts Your Business

Have you ever walked into a store and had the salesperson ignore you? Or perhaps you've approached a shop assistant to ask a question about a product and they didn’t seem keen on helping you out at al...

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Need for Speed: Key Speed to Lead Statistics Car Dealers Should Know

Speed to lead directly determines the success of your online car dealership. That's why we've conducted an original study to share the average speed to lead practices in the automotive industry today.

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Creative Multi-Step Form Examples for Different Industries

Need some inspiration when using online form builders? In this article, we'll share creative multi-step form examples that help increase lead generation on your website.

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Smart Commerce 2022: Rising Trends and Tips for eCommerce Businesses

Does Business Insight Group start any of their events without a DJ warming up the crowd tuning in from the chilly Nordics?

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How to Get Your Valentine's Day Campaign Right: 5 eCommerce Tips

"Keep it simple, stupid," or K.I.S.S, an acronym coined by the U.S. Navy in the ’60s, is paramount in creating a successful Valentine’s Day campaign.

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11 Best Live Video Shopping Platforms (2024)

Live video shopping is the new kid in town. With titans of industry such as Louis Vuitton, Tiktok and Instagram all hopping on the bandwagon. In fact, everything in live commerce has been proving to b...

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5 Things You Don't Want to Forget on Your Car Dealership Website

Do you feel like you’re running on a hamster wheel trying to perfect your car dealer website? It doesn’t have to be exhausting trying to increase lead generation for your car dealership.

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4 Quick Tips for Taking Your Offline Business Online in 2023

Online shopping has been on the rise for a while, and the pandemic has skyrocketed the rate that consumers are buying online.

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What is Live Commerce? 6 Ways Live Commerce is Transforming in 2024

Live commerce, live shopping, live streaming, live chat... have you heard of some of these terms already in the e-commerce realm?

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How to Increase Sales with Automotive Digital Showroom [with Examples]

Purchasing any items online has steadily gained popularity over the years. Even the car buyers are now more inspired to get up close and personal with their new car while they lounge at home on their ...

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Don't Make These 5 Live Video Shopping Mistakes

Live video shopping is a rising trend for digital-savvy retailers and those in the e-Commerce industry.

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How to Sell More Cars Online with Live Video

Have you noticed that car buyers are at a bit of a crossroad when it comes to how they want to buy a new car?

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Giosg at B2B Marketing Expo 2021: Interactive Content for the Win

At the 2021 B2B Marketing Expo at ExCeL London, you could find a diverse group of industry professionals searching for a myriad of things.

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The Best Way to Collect First-Party Data: Interactive Content

Third-party cookies used to be marketers’ secret weapon to targeted advertising and retargeting. So, what are you to do when the premise of third party cookies is on the brink of extinction? It’s time...

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What is Live Shopping: Everything You Need to Know

The see-now-want-now mentality is rapidly rewriting retail as we know it. And it is in this very practice that live shopping is firmly rooted. Chinese consumers and sellers are way ahead of the trend ...

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How Automotive Live Chat Can Increase Leads (W/Examples)!

Are you wondering how to use automotive live chat to increase leads? Then you came to the right place!

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How To Generate More Leads From Your Website

Increasing sales is important for businesses. But getting sales can be quite challenging when you’re constantly running out of prospects to nurture and convert.

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What is Live Chat? Everything You Need to Know

Contrary to popular belief, live chat software does much more than just customer support. Live chat also can help you convert more website visitors into sales. In fact, 79% of businesses say that live...

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4 Ways Interactive Forms Improve Conversion Rates

It's no secret, interactive forms are one of the best ways to increase your form field conversion rates. They allow you to get more information about your visitors and provide them with an engaging ex...

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20 Best Live Chat Software Solutions [2024]

Do you want to know how to choose the right live chat software for boosting your sales, marketing, and customer support? You’ve come to the right place.

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Easy-to-Use Chatbot Templates to Try on Your Website

So you may have realised your company needs a chatbot on its website. Traffic is coming into your website no problem, but you notice that you need some assistance with decreasing bounce rate, increasi...

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29 Best Online Form Builders To Use In 2024

Looking for the best online form builders for your business? If yes, then you’ve come to the right place. This post is all about the best online form builders, but first, let’s understand what they ar...

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10 Pro Tips to Increase Automotive Lead Generation and Sales

Are you seeking the best tips to boost your automotive lead generation and sales? You came to the right place! Nowadays, everything gets done online, and shoppers prefer it that way. So car dealership...

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How to Build a Chatbot for Your Website (Step-by-Step)

The truth is that no matter how hard we try to hold on to human-to-human connection, in the realm of online business, bots beat humans. Need some convincing? Chatbots can handle nearly 70% of chats fr...

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How to Align Sales and Marketing - The Easy Smarketing Guide

When you look at your sales and marketing departments, does each department work harmoniously with one another sharing data, leads, and feedback without any prompting needed? Or do they have their bli...

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How to Improve Your Marketing Funnel with Bot Marketing

The top of your marketing funnel is perfectly polished. Your share-worthy content and targeted ads are driving loads of traffic to your website. On the surface, this sounds like a winning combination,...

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Single-Step Forms vs Multi-step Forms: What to Choose?

How to collect the most relevant information from customers, while keeping them engaged? This is a common question that keeps circling back when marketers plan their lead capture and inbound marketing...

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4 Conversational Marketing Trends You Don’t Want to Miss

Conversational marketing is revolutionizing the way customers buy. At the core of conversational marketing is building relationships through dialogue with your customers. While building relationships ...

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How to Create High-Converting Lead Magnets?

There are many strategies companies can implement to get inbound leads and capture more leads. The use of lead magnets is proven to be one of the most effective ways among them, helping to convert lea...

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4 Top Lead Generation Form Templates to Boost Conversions

Lead capture forms and lead generation bots are marketing teams’ everyday tools for collecting contact information, generating leads, and qualifying them further before forwarding them to sales. Both ...

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7 Conversational Marketing Examples to Get it Right in 2024

Conversational marketing offers one of the most convenient ways of communicating with customers and prospects via customized interactions. And we've seen some great examples of this. Some businesses h...

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UK Property Market Study 2021: How Online Engagement Has Changed

A year on and the pandemic is still affecting our lives. Like many industries, the UK property market has gone through ups and downs throughout the last year. To get a clear understanding of the impac...

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Boost Your Conversions with These 7 Effective Chatbot Best Practices

Conversational marketing is all about communicating with your customers and prospects in a personalised way using real-time channels. With their conversational approach and 24/7 availability, chatbots...

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What is Conversational Marketing?

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

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4 Lead Capture Form Mistakes [+How to Avoid Them with Bots]

Lead capture forms embedded into websites or landing pages are still the most common tool for collecting contact information and lead generation. 74% of marketers are using web forms for lead generati...

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How to Generate Seller Leads on Property Portals?

The way people search for their next home has changed drastically over the years. Today the house hunting journey usually begins on property portals. Recent research in the UK shows that 77% house hun...

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Lead Generation for Estate Agents: 8 Ways to Get More Leads in 2023

You’re putting effort into driving traffic to your website, but for some reason, your inbound leads just aren’t converting. And often the leads that are generated aren’t qualified - whether it’s home ...

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12 Best Lead Generation Tools to Convert Inbound Leads in 2023

Lead generation tools provide an interactive way to convert inbound leads and qualify them before sending them to your sales team. They make it easy for you to target and engage with your website visi...

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How To Get Started With Chatbots for Lead Generation

Acquiring a chatbot for marketing purposes is an investment you want to make with careful consideration. The bot you finally choose should meet both your marketing needs and lead generation objectives...

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How Not to Annoy Visitors with Your Lead Capture Pop-ups

Finding the balance between using pop-ups effectively and trying to avoid annoying your visitors can sometimes be challenging. We know that pop-ups can frustrate visitors but at the same time, they’re...

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9 Easy Ways to Improve Your Lead Capture Form Conversions

Capture and convert leads – the magic words on every marketer’s lips and a top priority in their online marketing objectives. Increasing traffic to your website is of course key but capturing and conv...

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5 Ways How Chatbot Helps in Lead Generation

There’s no doubt that in all businesses, marketers work hard to make their online marketing efforts generate a steady flow of new leads.

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What to Consider When Buying a Chatbot for Marketing?

Choosing a chatbot is an investment and as a marketer, you must make sure you get the most out of it to see an improvement in your marketing results. This requires careful consideration and weighing o...

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A Guide to Lead Generation Chatbots

The demand for digital services is constantly rising. Customers increasingly interact with businesses outside working hours and expect to find solutions to their problems without delay. At the same ti...

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6 Best Lead Generation Chatbot Examples and Use Cases

With their conversational approach and 24/7 support, chatbots are marketing teams’ best friends that help optimise customer experiences and boost lead generation online. They provide an efficient way ...

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How to Qualify Leads with Chatbots

With businesses moving more and more online, marketing teams are challenged both with attracting website visitors and identifying and qualifying leads that their sales team is looking for. On top of v...

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4 Benefits of Expanding Your Customer Support Channels

The interaction between businesses and consumers has completely changed, due to the increase in mobile usage and the rise in digital.

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5 Website design mistakes to avoid in 2023

Live chat and chatbots are both great features to consider during a website revamp. Our customers often tell us that one of the main reasons they have started using chat or chatbots is because they fi...

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Reducing Customer Service Response Time with Chat and Chatbots

Customers want efficient and timely customer service experiences from the companies they interact with. Not only do customers expect responses within seconds, they want to get answers when it best sui...

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The Pros and Cons of In-house and Outsourced Live Chat Support

Live chat is one of the most popular and cost-efficient service channels to date. Still, it requires human resources to provide customers with personal, timely and accurate support. And when implement...

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How to tackle the Black Friday hangover

After the excitement and chaos of Black Friday, Cyber Monday and Cyber Week dies down, it’s been proven that UK retail sales drop in December. UK’s Office for National Statistics (ONS) released data s...

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How to Improve Customer Service Efficiency [Best Practices]

The demand for digital services and experiences has been at an all-time high and businesses have been forced to quickly adapt to meet changing customer expectations. As such, providing efficient onlin...

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How to automate customer service to boost productivity

No matter how much work is put into preparing and gearing up for the seasonal demands of customer service, it still gets overwhelming. The increase in incoming calls and emails causes a snowball effec...

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How to Get More Customer Feedback Online

Customer feedback is a powerful tool that can help you increase your sales and the long-term growth of your business. In this blog, we explore why customer feedback is so important and share how we im...

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How to Use Onsite Retargeting to Maximise Your Conversions

In this article, we go over the basics of onsite retargeting and how you can use it in your strategy to improve your customer experience, increase engagement, and maximize your website conversions. Wh...

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5 Tips for Preparing Your eCommerce Site for Black Friday

With two of the biggest shopping days looming, we decided to take a look at last years data and combine all our best tips on how to prepare for Black Friday and Cyber Monday this year.

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How to Use Gamification to Create a Halloween Marketing Campaign

The peak season kicks off soon with Halloween and it's one of those holidays that marketers just die for. It's the perfect opportunity to gamify your marketing campaigns and grab your customers attent...

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Lead Capture Best Practice: High-Converting Tactics for Your Website

Marketers work hard to drive traffic to their website, from SEO to PPC ads and social media campaigns. But the real challenge begins after visitors land on your website when it’s time to capture and c...

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What is PropTech and Why Should Estate Agents Care?

PropTech - does it ring a bell? It’s a fact, as a traditional real estate player, you are already losing rentals, house sales and valuations to PropTech companies. Much like in all other industries, t...

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6 Tips to Convert More Leads with Multi-Step Forms

It’s no secret that the more fields you have, the higher your form abandonment rate. In fact, 81% of people abandon online forms after starting to fill them out. So what can marketers do to optimise t...

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Accessibility Checklist for Optimising Lead Capture Forms

Web accessibility is about ensuring everyone and anyone, regardless of disability can seamlessly interact and navigate online. And as more services move online, the focus on making websites and applic...

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5 Ways to Convert More B2B Leads on Your Website

Improving lead generation will help your sales build their pipeline and ultimately close more sales. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

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4 Ways to maximise customer service efficiency

Efficiency is often seen as a challenge or even an obstacle when it comes to increasing customer satisfaction. But in fact, the reality is quite the opposite. Although the concept of efficiency and ho...

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What is Conversational Commerce? Definition and Use Cases

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

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7 Useful Trends to Increase Shopping Cart Conversion Rate

Are you wondering how to increase your e-commerce shopping cart conversion rate successfully? Great! Here, we have 7 simple tips that will help you with those pesky shopping cart conversion rates. We’...

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Step up your live chat game for the holiday season

Live chat has become the most desired method of contact for millennials. They are more likely to prefer chat over other generations, because of the limited wait time and convenience. And as the popula...

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The ABCs of A/B testing - how to optimise your website

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise your website and recognise what works well and what doesn't. W...

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How Real-Time Analytics can Help You Recognize Hesitant Buyers

As an eCommerce professional you are painfully aware of the fact that only a fraction of all your web store visitors will actually buy. Still, getting visitors to engage and follow a path to conversio...

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Live Chat as a Part of an Efficient Customer Journey

Live chat is five times more effective than traditional customer service channels. It can also be easily personalised, and it can be applied at any stage of the customer journey. You might wonder how ...

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How to Increase eCommerce Conversion Rate with Machine Learning

Are you interrupting your online visitors - or are you leaving them hanging? Most industries working with large amounts of data have already recognized the value of AI and machine learning technology.

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Why You Should Offer Customer Service on Messaging Apps

Be where your customers are and use the channels they use - this should be at the heart of every customer service strategy in 2020! Customers expect to be able to connect with your business through th...

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4 Benefits of Live Chat for Your Customer Service Team

Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between reducing costs and providing a top notch experience, especially...

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How to use proactive chat to convert visitors into customers

In this blog we explore two strategies for converting online visitors; proactive and reactive chatting and also give our recommendations based on our experience and results achieved with our customers...

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Why CoBrowse is the super-tool for resolving online customer issues

Companies need to act fast and efficiently to meet the expectations of today’s consumers. The moment an issue with a product or service arises is also the very same moment when the race against time t...

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What happens to your website & customer service quality after dark?

[Derived and updated from our previous by Petri Vilpponen] With Halloween coming up, we have started thinking about the horror stories we face as businesses - Disappointed customers, high returns, low...

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giosg & Provad partnership evolves with intelligent chatbots

An intelligent chatbot differs from the typical chatbot as it is able to learn both autonomously and from the customer service agent. Instead of providing the incorrect answer, the intelligent chatbot...

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A Simple Chatbot Solution - Why You Should Use Button Bots

Chatbot projects often have a reputation for being time-consuming and costly to implement. However, chatbots today come in all shapes and sizes with various capabilities and levels of advancement. Thi...

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Giosg Interaction Designer makes it easy to create interactive content

Online customer engagement software provider Giosg introduces Interaction Designer, a new tool that enables companies to easily create and publish interactive content without coding. Users can build d...

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Captivate and capture leads - why interactive content is the new king!

It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating val...

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How Universities Can Boost Conversions Online

The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have t...

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How to Boost Your eCommerce Sales During December

Your eCommerce website acts like your online, virtual shop window, and unless it engages prospects immediately, they will leave and visit a competitor. December is the time of retail decline as the Ch...

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How to Grow Your Business Through Digital Partner Networks

“If you want to go fast, go alone. If you want to go far, go with others.” Creating digital partner networks is all about collaborating to produce a win-win situation for your business and your partne...

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AI Trends of 2023 and Beyond

AI has not yet reached the point of being a mainstream phenomenon and still needs a fair bit of elaboration, but it's certainly getting there. When that time comes, companies will need to be ready to ...

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5 impressive AI applications in use today

AI is being used in so many impressive, creative and beneficial ways across pretty much every sector out there. The common denominator, regardless of industry, is that AI often works behind-the-scenes...

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Will Chatbots Replace Human Jobs and How Far Should Self-Service Go?

The term artificial intelligence (AI) was first introduced a while back in 1956 by John McCarthy known as “the father of AI”. Since then, and especially in the 21st century, discussions have generally...

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How to get started with AI – as told by our AI expert

“It's so simple and easy to use, it requires no IT or implementations to your systems, and when you think about a basic marketing budget - it costs mere pennies.” - Minsu Rauramo on AI at giosg We con...

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