giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

4 Ways Interactive Forms Improve Conversion Rates: Become a Form Wiz

It's no secret, interactive forms are one of the best ways to increase your form field conversion rates. They allow you to get more information about your visitors and provide them with an engaging ex...

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23 Best Live Chat Software Solutions You Should Be Using

Do you need a live chat software solution to boost your sales, marketing, and customer support?

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MarTech Nordic 2021 — The Disappearance of 3rd Party Cookies Highlights Personalised and Data-based Marketing

A house DJ spinning his magic at 10 am on a Wednesday, is it a holiday party in Ibiza or the virtual MarTech Nordic event starting up?

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Easy-to-Use Chatbot Templates to Try on Your Website

So you may have realised your company needs a chatbot on its website. Traffic is coming into your website no problem, but you notice that you need some assistance with decreasing bounce rate, increasi...

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27 Best Online Form Builders You Should Use

Looking for the best online form builders for your business? If yes, then you’ve come to the right place. This post is all about the best online form builders, but first, let’s understand what they ar...

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19 Best Chatbot Builders for 2021

Ready to cut your research in half by finding all the best chatbot builders in one place? Look no further than up and down this page. You may be wondering why you need a list of the best chatbot build...

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Car Dealership Lead Generation: 7 Tips for More Leads and Sales Online

Let’s face it, everything is digital, even car shopping. It’s an experience that was traditionally all about seeing, smelling, and test-driving the car first. But now, car dealerships are getting less...

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How to Build a Chatbot for Your Website (Step-by-Step)

The truth is that no matter how hard we try to hold on to human-to-human connection, in the realm of online business, bots beat humans. Need some convincing? Chatbots are able to handle nearly 70% of ...

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How to Align Sales and Marketing - The Easy Smarketing Guide

When you look at your sales and marketing departments, does each department work harmoniously with one another sharing data, leads, and feedback without any prompting needed? Or do they have their bli...

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12 eCommerce Strategies to Increase Online Sales in 2021

Retail has undergone a major transformation in 2020. As physical stores were forced to move online, consumers’ buying habits also changed exponentially. Thus, the growth in eCommerce accelerated quick...

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How to Improve Your Marketing Funnel with Conversational Bots

The top of your marketing funnel is perfectly polished. Your share-worthy content and targeted ads are driving loads of traffic to your website. On the surface, this sounds like a winning combination,...

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Single-Step Forms vs Multi-step Forms: What to Choose?

How to collect the most relevant information from customers, while keeping them engaged? This is a common question that keeps circling back when marketers plan their lead capture and inbound marketing...

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4 Conversational Marketing Trends You Don’t Want to Miss in 2021

Conversational marketing is revolutionising the way customers buy. At the core of conversational marketing is building relationships through dialogue with your customers. While building relationships ...

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How to Create High-Converting Lead Magnets?

There are many strategies companies can implement to get inbound leads and capture more leads. The use of lead magnets is proven to be one of the most effective ways among them, helping to convert lea...

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4 Top Lead Generation Form Templates to Boost Conversions

Lead capture forms and lead generation bots are marketing teams’ everyday tools for collecting contact information, generating leads, and qualifying them further before forwarding them to sales. Both ...

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Conversational Marketing Examples – How to Get it Right in 2021

Conversational marketing is helping companies grow their businesses by providing a way of communicating with customers and prospects through customised interactions.  At giosg, we have the pleasure of...

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UK Property Market Study 2021: How Online Engagement Has Changed

A year on and the pandemic is still affecting our lives. Like many industries, the UK property market has gone through ups and downs throughout the last year. To get a clear understanding of the impac...

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Almega and Giosg Build AI Chatbot to Improve Member Services

To strengthen their offering, Almega has initiated a collaboration with the SaaS company giosg. Together with Almega, giosg will develop an AI-driven chatbot with live chat to provide a faster and bet...

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7 Conversational Marketing Best Practices to Help You Get Started

Conversational marketing is all about communicating with your customers and prospects in a personalised way using real-time channels like live chat, chatbots and messaging apps. With their conversatio...

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What is Conversational Marketing?

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

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4 Lead Capture Form Mistakes [+How to Avoid Them with Bots]

Lead capture forms embedded into websites or landing pages are still the most common tool for collecting contact information and lead generation. 74% of marketers are using web forms for lead generati...

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How to Generate Seller Leads on Property Portals?

The way people search for their next home has changed drastically over the years. Today the house hunting journey usually begins on property portals. Recent research in the UK shows that 77% house hun...

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Lead Generation for Estate Agents: 8 Ways to Get More Leads in 2021

You’re putting effort into driving traffic to your website, but for some reason your inbound leads just aren’t converting. And often the leads that are generated aren’t qualified - whether it’s home b...

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11 Best Lead Generation Tools to Convert Inbound Leads in 2021

Lead generation tools provide an interactive way to convert inbound leads and qualify them before sending them to your sales team. They make it easy for you to target and engage with your website visi...

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How To Get Started With Chatbots for Lead Generation

Acquiring a chatbot for marketing purposes is an investment you want to make with careful consideration. The bot you finally choose should meet both your marketing needs and lead generation objectives...

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How Not to Annoy Visitors with Your Lead Capture Pop-ups

Finding the balance between using pop-ups effectively and trying to avoid annoying your visitors can sometimes be challenging. We know that pop-ups can frustrate visitors but at the same time, they’re...

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9 Easy Ways to Improve Your Lead Capture Form Conversions

Capture and convert leads – the magic words on every marketer’s lips and a top priority in their online marketing objectives. Increasing traffic to your website is of course key but capturing and conv...

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5 Ways How Chatbot Helps in Lead Generation

There’s no doubt that in all businesses, marketers work hard to make their online marketing efforts generate a steady flow of new leads.

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What to Consider When Buying a Chatbot for Marketing?

Choosing a chatbot is an investment and as a marketer, it’s important that you make sure you get the most out of it to see an improvement in your marketing results.  This requires careful consideratio...

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A Guide to Lead Generation Chatbots

The demand for digital services is constantly rising. Customers increasingly interact with businesses outside business hours and expect to find solutions to their problems without delay.  At the same ...

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6 Best Lead Generation Chatbot Examples and Use Cases

With their conversational approach and 24/7 support, chatbots are marketing teams’ best friends that help optimise customer experiences and boost lead generation online. They provide an efficient way ...

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How to Qualify Leads with Chatbots

With businesses moving more and more online, marketing teams are challenged both with attracting website visitors and identifying and qualifying leads that their sales team is looking for. On top of v...

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4 Benefits of Expanding Your Customer Support Channels

The interaction between businesses and consumers has completely changed, due to the increase in mobile usage and the rise in digital.

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Reducing Customer Service Response Time with Chat and Chatbots

Customers want efficient and timely customer service experiences from the companies they interact with. Not only do customers expect responses within seconds, they want to get answers when it best sui...

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The Pros and Cons of In-house and Outsourced Live Chat Support

Live chat is one of the most popular and cost-efficient service channels to date. Still, it requires human resources to provide customers with personal, timely and accurate support. And when implement...

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How to tackle the Black Friday hangover

After the excitement and chaos of Black Friday, Cyber Monday and Cyber Week dies down, it’s been proven that UK retail sales drop in December. UK’s Office for National Statistics (ONS) released data s...

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How to Improve the Efficiency of Customer Service [Best Practice]

The demand for digital services and experiences has been at an all-time high and businesses have been forced to quickly adapt to meet changing customer expectations. As such, providing excellent custo...

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How to Automate Customer Service - Just in Time for the Holidays!

The holiday season is one of the busiest times of the year, especially for customer service teams.  No matter how much work is put into preparing and gearing up for the holiday rush, it still gets ove...

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How to Get More Customer Feedback Online

Customer feedback is a powerful tool that can help you increase your sales and the long-term growth of your business. In this blog, we explore why customer feedback is so important and share how we im...

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How to Use Onsite Behavioural Targeting to Improve Lead Capture

Most marketers will be familiar with behavioural targeting, a technique commonly used in online advertising that uses visitor browsing data, such as search terms or websites visited, to display releva...

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How to Get Your eCommerce Site Ready for Black Friday 2021

With two of the biggest shopping days looming, we decided to take a look at last years data and combine all our best tips on how to prepare for Black Friday and Cyber Monday this year. 

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How to Use Gamification to Create a Halloween Marketing Campaign

The peak season kicks off soon with Halloween and it's one of those holidays that marketers just die for. It's the perfect opportunity to gamify your marketing campaigns and grab your customers attent...

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Lead Capture Best Practice: High-Converting Tactics for Your Website

Marketers work hard to drive traffic to their website, from SEO to PPC ads and social media campaigns. But the real challenge begins after visitors land on your website when it’s time to capture and c...

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What is PropTech and Why Should Estate Agents Care?

PropTech - does it ring a bell? It’s a fact, as a traditional real estate player, you are already losing rentals, house sales and valuations to PropTech companies. Much like in all other industries, t...

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6 Tips to Convert More Leads with Multi-Step Forms

It’s no secret that the more fields you have, the higher your form abandonment rate. In fact, 81% of people abandon online forms after starting to fill them out.  So what can marketers do to optimise ...

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Accessibility Checklist for Optimising Lead Capture Forms

Web accessibility is about ensuring everyone and anyone, regardless of disability can seamlessly interact and navigate online. And as more services move online, the focus on making websites and applic...

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5 Ways to Convert More B2B Leads on Your Website

Improving lead generation will help your sales build their pipeline and ultimately close more sales. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

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4 ways to maximise customer service efficiency

Efficiency is often seen as a challenge or even an obstacle when it comes to increasing customer satisfaction.  In fact, the reality is quite the opposite - efficiency can truly support customer loyal...

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What is Conversational Commerce and How to Use it?

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

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How to Increase Shopping Cart Conversion Rate with Real-Time Data

Over 88% of online shopping carts are abandoned due to higher than expected shipping costs. So how to ensure that customers don't leave your eCommerce website without buying?

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Step up your live chat game for the holiday season

Live chat has become the most desired method of contact for millennials. They are more likely to prefer chat over other generations, because of the limited wait time and convenience. And as the popula...

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The ABCs of A/B testing - how to optimise your website

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise website and recognise what works well and what doesn't. Whethe...

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How Real-Time Analytics can Help You Recognize Hesitant Buyers

As an eCommerce professional you are painfully aware of the fact that only a fraction of all your web store visitors will actually buy. Still, getting visitors to engage and follow a path to conversio...

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How to reduce shopping cart abandonment?

Despite your well-laid plans, shoppers will visit your eCommerce website, start shopping, add items to cart, but never complete the transaction.Shopping cart abandonment is so common that an estimated...

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Live Chat as a Part of an Efficient Customer Journey

Live chat is five times more effective than traditional customer service channels, it is easily personalised, and it can be applied at any stage of the customer journey. You might wonder how exactly t...

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Giosg offers customers unlimited live chat users

Due to the exceptional circumstances in Europe and the rest of the world, businesses are being forced to move all their services online, putting pressure on customer support and sales teams. In an eff...

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How to Increase eCommerce Conversion Rate with Machine Learning

Are you interrupting your online visitors - or are you leaving them hanging?  Most industries working with large amounts of data have already recognized the value of AI and machine learning technology...

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Why You Should Offer Customer Service on Messaging Apps

Be where your customers are and use the channels they use - this should be at the heart of every customer service strategy in 2020! Customers expect to be able to connect with your business through th...

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4 Benefits of Live Chat for Your Customer Service Team

Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between reducing costs and providing a top notch experience, especially...

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5 website design mistakes to avoid in 2020

Live chat and chatbots are both great features to consider during a website revamp. Our customers often tell us that one of the main reasons they have started using chat or chatbots is because they fi...

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How to use proactive chat to convert visitors into customers

In this blog we explore two strategies for converting online visitors; proactive and reactive chatting and also give our recommendations based on our experience and results achieved with our customers...

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Why CoBrowse is the super-tool for resolving online customer issues

Companies need to act fast and efficiently to meet the expectations of today’s consumers. The moment an issue with a product or service arises is also the very same moment when the race against time t...

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Giosg focuses on accessibility for everyone

In 2016, the EU introduced a new directive on the accessibility of public sector websites and mobile applications. The objectives of this directive were to promote the possibility for all to fully par...

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Optimise your customer interactions with the new A/B testing tool

The new giosg built-in A/B testing for the website interactions is available now for giosg customers. The new tool makes it possible to run A/B tests for proactive automated messages or any other kind...

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How to increase employee engagement with gamification

For over a decade now, gamification has been used by businesses to improve employee training, participation and motivation. Gamification takes elements of video games and applies it into non-gaming co...

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What happens to your website & customer service quality after dark?

[Derived and updated from our previous by Petri Vilpponen] With Halloween coming up, we have started thinking about the horror stories we face as businesses - Disappointed customers, high returns, low...

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giosg & Provad partnership evolves with intelligent chatbots

An intelligent chatbot differs from the typical chatbot as it is able to learn both autonomously and from the customer service agent. Instead of providing the incorrect answer, the intelligent chatbot...

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Giosg Live Chat has now been integrated with WhatsApp

More than 1 billion people in over 180 countries use WhatsApp making it the most popular messaging app. For many, WhatsApp along with Facebook have become the preferred channels to connect and interac...

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A Simple Chatbot Solution - Why You Should Use Button Bots

Chatbot projects often have a reputation for being time-consuming and costly to implement. However, chatbots today come in all shapes and sizes with various capabilities and levels of advancement. Thi...

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Giosg Interaction Designer makes it easy to create interactive content

Online customer engagement software provider Giosg introduces Interaction Designer, a new tool that enables companies to easily create and publish interactive content without coding. Users can build d...

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Captivate and capture leads - why interactive content is the new king!

It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating val...

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A partnership story by Moment Group

During the 8 years in business, giosg has transformed into a leading chat provider in Finland while challenging the top spot in the UK and Sweden as well. In addition to acquiring customers, we have a...

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How universities can boost conversions online

The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have t...

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How proactive online engagement can increase sales for B2B companies

For business owners, faster lead generation, efficiency and saving both time and money should sound interesting, right? Many people associate live chat with the B2C sector and eCommerce - you know, th...

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New giosg logo and brand video - Business up front, party in the back

giosg is a vibrant, growing and innovative company formed by effective professionals with a cheerful attitude. To illustrate this we have published our new logo, which is a part of a bigger brand upda...

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How to Boost Your eCommerce Sales During December

Your eCommerce website acts like your online, virtual shop window, and unless it engages prospects immediately, they will leave and visit a competitor. December is the time of retail decline as the Ch...

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How to Grow Your Business Through Digital Partner Networks

“If you want to go fast, go alone. If you want to go far, go with others.” Creating digital partner networks is all about collaborating to produce a win-win situation for your business and your partne...

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AI Trends of 2019 and Beyond

AI has not yet reached the point of being a mainstream phenomenon and still needs a fair bit of elaboration, but it's certainly getting there. When that time comes, companies will need to be ready to ...

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5 impressive AI applications in use today

AI is being used in so many impressive, creative and beneficial ways across pretty much every sector out there. The common denominator, regardless of industry, is that AI often works behind-the-scenes...

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Will Chatbots Replace Human Jobs and How Far Should Self-Service Go?

The term artificial intelligence (AI) was first introduced a while back in 1956 by John McCarthy known as “the father of AI”. Since then, and especially in the 21st century, discussions have generally...

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How to get started with AI - as told by our AI expert

“It's so simple and easy to use, it requires no IT or implementations to your own systems, and when you think about a basic marketing budget - it costs mere pennies.” - Minsu Rauramo on AI at giosg We...

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4 companies and 4 detailed examples of improved customer experience

Facts, figures and detailed insights are often lacking, when it comes to customer service. That's why we wrote this jargon-free article with 4 examples of how different companies have succeeded in pro...

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3 Predictions About the Future of Customer Experience

We have been doing a lot of research around customer experience recently, really delving into into all things CX, not only defining concepts such as customer journey and touchpoints, but also figuring...

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How to use AI and Website Design to reduce your website’s bounce rate

Right now, you probably have a bunch of different tabs open on your computer or your phone. If you’re searching for specific information, you probably go to the browser bar rather than reading through...

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Beyond the brochure - Using tech to captivate potential students

  Choosing a university is one of the most difficult decisions for young adults. It’s often the first important decision they make by themselves, and it can be quite a nerve-wrecking process. Googling...

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What is Artificial Intelligence ?

Investment in AI is showing no signs of slowing down - actually it's quite the opposite. Companies clearly see and understand the importance of optimising business operations and are not shying away f...

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Smarketing and Customer Experience

How to deal with evolving customer demands in this new digital era? As the customer support, sales and marketing functions increasingly move to digital channels, great chatbot platforms, relevant cont...

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A Customer Experience Model That Takes Businesses to the Next Level

If you take a quick look at your online sales, what do you see? Have you got a successful digital business model generating all the leads and sales you need? Or maybe you have not yet got the results ...

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Mondays that feel like Fridays – starting the week smiling with Lyhty

On Monday morning, our crew gets greeted at work by cheerful people and delicious coffee. Later in the day, we are kept awake by an ongoing, steady flow of caffeine and smiles. Sounds good right? In o...

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giosg launches new and improved mobile chat

I bet many potential customers are scrolling your website at the bus stop or whilst sitting on the train, you wouldn’t want to miss out on reaching out to them, would you?

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Giosg Helps Your Chatbot Become More Human

Chatbots are your first line of customer service and a crucial part of your virtual assistance solution. As exciting it might be to have a face to face conversation with a robot, the technology still ...

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Goal-oriented chatting is built on Goals, Rules and Reporting

Goal-oriented chatting is more than just live chat, it’s building a strategy of goals and measuring results to keep growing your business. Goals are a crucial part of using giosg Live Chat software. S...

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Live chat best practices – Case Finnish Centre for Pensions 

Finnish Centre for Pensions (FCP) is a statutory co-operation body whose responsibilities include research, expertise and service related to the Finnish pension system. FCP’s key values are looking co...

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How AI solved one of the most pressing daily needs: Coffee supply

Finland has been ranked number one among the countries that drink most coffee, and our Helsinki office is no exception. Our office practically runs on coffee and we take it very seriously. We brew a l...

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UK Real Estate Online Engagement Study 

These days, most house hunters browse for properties online, and they expect to get a response from property companies around the clock, not just during office hours. We work with some of the real est...

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How do chatbots work? We got a chatbot developer to answer [Interview]

We sat down with a developer to get answers to some of the most common questions that we get from customers about chatbots. Here's what we found out!

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Why live chat outranks other support channels in customer experience

Customer service is usually the first place we contact if we need more information or perhaps make a complaint. This means that customer service is a great opportunity for creating an excellent custom...

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Why the chatbot hype will pay off this time

Computer-controlled bots who can communicate with customers. That has been the dream of customer service professionals for quite a while now. Corporate giants have been testing them since the last dec...

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How banks can engage with customers and generate sales online

Like mentioned in a recent Finextra article, there’s one fundamental thing that separates banks from many other businesses; customers don’t want to do business with them. Customers don’t want a mortga...

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Introduction of a Sales-Focused Webchat

When discussing the introduction of a sales-focused webchat with our customers, the conversations revolve around five themes: sales strategy, goals, metrics, resources, and post-chat processes. I try ...

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Sales Strategy lays the foundation for effective chat sales

In the previous blog, I discussed at a general level, five considerations relevant when/how to direct salespeople online. This time, I will go deeper into the first level: Sales strategy. Sales strate...

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