Chatbot projects often have a reputation for being time-consuming and costly to implement.
However, chatbots today come in all shapes and sizes with various capabilities and levels of advancement. This is great news, as not every business will need a chatbot with AI capabilities! In fact, sometimes less advanced bots like button-based bots can be just as effective.
What exactly is a button-based bot?
Also known as menu bots or flow bots, these bots are easy to implement and more cost-friendly compared to their AI counterparts. Built like a decision tree, the user follows a conversational path by clicking on the options provided by the bot.
Instead of typing their own query or question, the user simply clicks on the options provided. The user is essentially forced down a pre-decided guided path, meaning less room for error or miscommunication between the bot and end-user.
Button-based bots have different uses depending on your specific business needs. They can help you guide online visitors on your website, capture more leads for you or promote a specific action for example.
What are the benefits of using button bots?
Bots are useful for many reasons from both your business and your customers' point of view. We gathered a few of the key benefits to using button-based bots - check them out:
1. Button-based bots provide a better customer experience
No matter how great your website is, some customers will have difficulties finding the information they are looking for. In some cases, your website visitors might not even know what it is they are looking for.
By using a bot to ask questions, you can help guide them to the right information and facilitate your website navigation. This saves your potential customers valuable time and provides them with a better customer experience!
Not only that, bots can deal with basic FAQs keeping your customer service team focused on more meaningful tasks. A button-based bot will provide customers with support outside of working hours 24/7.
2. Bots increase website lead capture
In addition to helping guide online visitors, button-based bots provide a new avenue for capturing leads on your website.
Whether you are looking to book a demo, get more newsletter subscribers, or promote your new lead magnet, bots are great for conversions!
And when you've already worked hard to get people onto your website, you don’t want them to leave without converting to potential customers, right?
Using a lead generation chatbot on your website ensures that your efforts pay off by engaging them and providing interactive forms on your website.
3. You can qualify more leads with button bots
Button-based bots can also be used to qualify your leads and improve lead quality, especially when combined with a live chat service.
When a bot is used as the initial interaction, you are able to qualify the online prospect, before transferring to a live chat agent.
This means your sales team will spend less time chatting to irrelevant leads and more time nurturing qualified sales leads. Bots can also be targeted specifically, allowing you to provide the right content, to the right person at the right time.
Here's how you could target your bots:
- website page
- time spent on page
- campaign URL
- type of device used
Targeting improves lead quality and personalisation.
4. Button-based bots are quick & easy to implement
Even today, chatbots built on machine learning mechanisms require manual work and extensive training before functioning independently. This training and data feeding can take time and effort.
Button-based bots, on the other hand, are easy to create, don’t require coding skills, and can be implemented immediately - a dream come true for any digital marketer!
Determining what kind of chatbot is right for you, it's important to start with what you would like it to achieve.
Like said training more advanced chatbots can take time and be costly - so, if you’re looking for a simple and fast solution, a button-based bot like our drag-and-drop Interaction Builder tool (see above) might just be the right option for you!
Learn more about button-based bots for lead generation
Looking to implement a lead generation chatbot? Check out our guide to everything you need to know about using bots for lead generation and get the best tips for using chatbots on your website.