--- title: 9 Step Guide to Creating an eCommerce Website That Boosts Sales description: Wondering how to create an eCommerce website that boosts sales? Learn all the best practices in this article. image: https://www.giosg.com/hubfs/Blogs%202022/How%20to%20Create%20eCommerce%20Websites%20That%20Boost%20Sales/0922-blog-ecommerce_website_boost_sales.jpg --- [![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en) - [**](https://www.giosg.com/) - Platform ##### Featured products - [Web Personalization](https://www.giosg.com/en/web-personalization) - [AI Assistants](https://www.giosg.com/en/ai-agent) - [Live Chat](https://www.giosg.com/en/products/live-chat) - [Button Chatbot](https://www.giosg.com/en/products/chatbots) - [Video Bot](https://www.giosg.com/en/video-bot) ##### Industry solutions - [Automotive](https://www.giosg.com/en/industries/automotive) - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships) - [eCommerce](https://www.giosg.com/en/en/industries/retail) - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical) - [Telecommunications](https://www.giosg.com/en/industries/telecommunications) ##### Use cases - [Customer service](https://www.giosg.com/en/solutions/customer-service) - [Digital sales](https://www.giosg.com/en/solutions/sales) - [Lead generation](https://www.giosg.com/en/solutions/lead-generation) - [Live Shopping](https://www.giosg.com/en/live-video-shopping) ##### Integrations - [All integrations](https://www.giosg.com/en/integrations) - [Customer stories](https://www.giosg.com/customer-success-stories) - [Pricing](https://www.giosg.com/en/pricing) - Resources - [Blogs](https://www.giosg.com/blog) - [Guides](https://www.giosg.com/en/guides) - [Events](https://www.giosg.com/events) - [Customer Stories](https://www.giosg.com/customer-success-stories) - [Podcast](https://www.giosg.com/podcast) - Company - [Our story](https://www.giosg.com/en/company) - [Partners](https://www.giosg.com/en/partner-directory) - [Careers](https://careers.giosg.com/) - [Newsroom](https://www.giosg.com/en/newsroom) - [Security](https://www.giosg.com/en/security) [Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales) ![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg) - [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/) - [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/) Platform ##### Featured products - [Web Personalization](https://www.giosg.com/en/web-personalization) - [AI Assistants](https://www.giosg.com/en/ai-agent) - [Live Chat](https://www.giosg.com/en/products/live-chat) - [Button Chatbot](https://www.giosg.com/en/products/chatbots) - [Video Bot](https://www.giosg.com/en/video-bot) ##### Industry solutions - [Automotive](https://www.giosg.com/en/industries/automotive) - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships) - [eCommerce](https://www.giosg.com/en/en/industries/retail) - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical) - [Telecommunications](https://www.giosg.com/en/industries/telecommunications) ##### Use cases - [Customer service](https://www.giosg.com/en/solutions/customer-service) - [Digital sales](https://www.giosg.com/en/solutions/sales) - [Lead generation](https://www.giosg.com/en/solutions/lead-generation) - [Live Shopping](https://www.giosg.com/en/live-video-shopping) ##### Integrations - [All integrations](https://www.giosg.com/en/integrations) [Customer stories](https://www.giosg.com/customer-success-stories) [Pricing](https://www.giosg.com/en/pricing) Resources - [Blogs](https://www.giosg.com/blog) - [Guides](https://www.giosg.com/en/guides) - [Events](https://www.giosg.com/events) - [Customer Stories](https://www.giosg.com/customer-success-stories) - [Podcast](https://www.giosg.com/podcast) Company - [Our story](https://www.giosg.com/en/company) - [Partners](https://www.giosg.com/en/partner-directory) - [Careers](https://careers.giosg.com/) - [Newsroom](https://www.giosg.com/en/newsroom) - [Security](https://www.giosg.com/en/security) [Request demo](https://www.giosg.com/accelerate-your-sales) [![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/) [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/) [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/) # 9 Step Guide to Creating an eCommerce Website That Boosts Sales [ Haley Osborne ](https://www.giosg.com/blog/author/haley-osborne) [![Share in facebook](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-fb.svg "Share in Facebook") ](http://www.facebook.com/share.php?u=https://www.giosg.com/blog/ecommerce-website-boost-sales) [![Share in linkedin](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-li.svg "Share in Linkedin") ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.giosg.com/blog/ecommerce-website-boost-sales) [![Share in twitter](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-tw.svg "Share in Twitter") ](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.giosg.com/blog/ecommerce-website-boost-sales) ![Copy link to share](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-link.svg "Copy Link") Copied Whether you are preparing to launch your first e-commerce store or already have established one, sales growth must be one of your top priorities.   As the e-commerce business involves tough competition, business owners must develop strategies to attract new customers, convert them into loyal ones, and encourage them to share the brand with others – which ultimately will help bring in more sales.  This article will cover several best practices to create an e-commerce website that drives profitability. ![e-commerce website that boosts sales](https://www.giosg.com/hs-fs/hubfs/Blogs%202022/How%20to%20Create%20eCommerce%20Websites%20That%20Boost%20Sales/0922-blog-ecommerce_website_boost_sales.jpg?width=612&name=0922-blog-ecommerce_website_boost_sales.jpg) ## 1. Choose a Web Hosting Plan for eCommerce For example, [NameHero's hosting packages](https://www.namehero.com/web-hosting) include everything you need to run an e-commerce website but allow you to upgrade your plan at any time. If you’re suddenly experiencing a lot of traffic, having that level of flexibility could literally save your website from crashing. So to protect your website, its files, and customers’ sensitive information from hacking attempts, choose a reliable web hosting provider that offers robust security features such as firewalls, DDoS attack protection, automatic backups, and a free SSL certificate. Then, select a hosting plan that meets your expected needs and budget. Due to its affordability, most beginners will likely opt for a shared hosting plan. However, as you’ll be sharing resources with other website owners under one server, shared hosting may not offer the best speed and performance – not ideal for an e-commerce store. Another choice will be to buy [cheap RDP](https://1gbits.com/buy-rdp/). For instance, if one website receives a traffic spike, your site will likely run slower, causing a poor user experience. So, you’ll need scalability to easily upgrade to a more suitable plan, like virtual private server (VPS) hosting. A scalable hosting plan helps accommodate your growing traffic and resource needs, which will likely occur during [peak times for online shopping](https://www.salecycle.com/blog/stats/when-are-people-most-likely-to-buy-online/). Although it’s more expensive than shared hosting, [DDoS-protected VPS](https://ultahost.com/ddos-protected-vps) hosting provides allocated resources and full root access. As a result, you won’t likely have to deal with speed, bandwidth, and storage issues. Moreover, it also lets you customise your hosting environment, which is perfect for fast-growing online stores. ## 2. Pick a scalable e-commerce platform An e-commerce platform is a software application that streamlines your daily operations, such as managing inventory, adding or removing products, and handling customers' queries. Therefore, find a platform with an intuitive interface and smooth user experience. As there are numerous e-commerce platforms to choose from, evaluate your online store’s requirements, goals, and budget plans to help you make the right decision. Also consider a range of factors like usability, integration capabilities, and the quality of customer support. Furthermore, ensure that your chosen platform is [PCI-compliant](https://digitalguardian.com/blog/what-pci-compliance).  Let’s look at some of the most popular types of e-commerce platforms: - Website builders. With an intuitive interface, various pre-made templates, and a drag-and-drop editing tool, create your e-commerce using a [website builder](https://www.appypie.com/website-builder) in just a few clicks without any coding - Open-source. This type of free e-commerce solution provides users with full access to the source code so you can customise the platform to meet your specific needs. Two of the most popular open-source e-commerce platforms are WooCommerce for WordPress and Prestashop. If you're not familiar with coding and customization, consider enlisting the expertise of a [WooCommerce expert](https://procoders.tech/hire-woocommerce-experts/) to make the most of the open-source e-commerce platform's capabilities and tailor it precisely to your requirements - Enterprise solutions. Popular fully-hosted platforms like Shopify and BigCommerce offer an all-in-one e-commerce solution with built-in search engine optimisation (SEO) tools to boost your online store. ## 3. Optimize website design for mobile  As a [Google ranking factor](https://www.monsterinsights.com/google-ranking-factors/), having a responsive and mobile-friendly site design increases your chances of appearing on the first pages of search results. Select a responsive e-commerce theme and personalise it to match your unique branding. You could implement a custom Shopify theme to increase the sales of your e-commerce website and create a more visually appealing and user-friendly interface for your customers. Don't forget to, use a tool like Google’s Mobile-Friendly Test Tool to check if it’s well-optimized for mobile devices.  Additionally, make sure to [create an online store](https://www.webnode.com/blog/how-to-create-an-online-store-step-by-step/) that is as efficient as possible by displaying only the necessary elements. This ensures optimal performance and minimizes the likelihood of errors or a slow loading speed. For example, utilizing a reliable hosting service like [Magento Hosting](https://www.mgt-commerce.com/) can also significantly contribute to the responsiveness and speed of your mobile site, further enhancing user experience and SEO rankings. Some essential website elements include a search bar, menu categories, and [product listings](https://www.giosg.com/blog/product-page-tips) with high-quality images and clear descriptions. Easy navigation and a clutter-free website layout help create a smooth online shopping experience, both for desktop and mobile users. ## 4. Use the Right Sales Tools The right e-commerce tools help to reduce the time, effort, and costs of conducting repetitive tasks associated with running an online store. For example, using [chatbots](https://www.giosg.com/blog/chatbots-in-ecommerce) to answer customer questions will streamline store and customer management.  Such tools will also help reduce manual errors, giving you more time to focus on important business tasks like refining your digital marketing strategies. This is where [Giosg](https://www.giosg.com/) comes in handy.  By combining data, artificial intelligence (AI), and feature-rich technology, giosg’s [chatbots](https://www.giosg.com/blog/ecommerce-chatbots), [interactive pop-ups](https://www.giosg.com/blog/website-pop-ups), [live chat](https://www.giosg.com/blog/what-is-live-chat-software), and [shoppable video](https://www.giosg.com/blog/shoppable-videos) features help improve the quality of the customer experience. Additionally, with advanced targeting and reporting capabilities, you can consistently create meaningful customer interactions. ## 5. Display Product Recommendations and Best-Selling Items Product recommendations create a more personalised shopping experience, encouraging your customers to make another purchase. If you sell fashion products, it can be an excellent [cross-selling strategy](https://www.giosg.com/blog/cross-selling-tips) as you can recommend matching items to complete an outfit.  For optimal effect, display product recommendations at the bottom of the page or below the Purchase or Add to Cart button. Additionally, display Best-Sellers, Sales, or New Releases on your homepage to guide new customers to relevant product categories. ## 6. Display Online Reviews As reviews influence [80%](https://internetretailing.net/customer/reviews-drive-80-of-sales-and-a-third-of-consumers-see-them-as-most-important-purchasing-consideration/) of sales, they offer a solid potential to boost [customer engagement](https://www.giosg.com/blog/customer-engagement-strategy). A way to encourage customers to leave reviews is by rewarding them with gifts like promo codes or free shipping offers.  Additionally, you can include a thank-you note in your packages. This small gesture can go a long way in making your customers feel appreciated, motivating them to connect with your brand further. ## 7. Simplify the Checkout Experience Another way to increase sales for e-commerce sites is by providing a streamlined and fast checkout process. For example, let visitors easily add or remove items directly via the shopping cart and allow new website visitors to check out as a guest.  Furthermore, offer multiple payment gateways to encourage conversions. It’s also important not to clutter the checkout page with irrelevant design elements. All these practices help boost user satisfaction and sales. ## 8. Boost SEO and Paid Ads Strategies Optimise your website’s ranking position and drive more sales through proper [SEO strategies](https://digitalmarketinginstitute.com/blog/12-tips-to-improve-seo-for-ecommerce). Use tools like Semrush and Ahrefs to gain better insights on how to maximise your online sales and presence on search engines.  At the same time, you can boost e-commerce sales through paid ads like Google Ads, Facebook Ads, or TikTok Promote. Identify the latest social media trends to create relevant and valuable content for your target audience and e-commerce site.  ## 9. A/B Testing to Track Conversion Rates A conversion rate represents the number of users who have completed the desired action, like clicking on a call-to-action (CTA) button or purchasing a product. One of the ways to track conversion rates is by performing [A/B testing](https://www.giosg.com/blog/the-abcs-of-a/b-testing).  Test the effectiveness of your messaging in two different versions of the same content. It can be email headlines, landing pages, or CTA buttons. Then, use the findings to determine which one generates better results. Understanding which elements need improving will contribute to your business's profitability.  ## Conclusion There are many ways to boost e-commerce sales for your online store. Target loyal customers and drive new ones by implementing all the best practices above.  To recap, here’s what you can do to increase e-commerce sales:  1. Choose a [web hosting provider](https://www.reliablesoft.net/web-hosting-for-beginners/) for e-commerce. 2. Pick a scalable e-commerce platform. 3. Optimise website design for mobile. 4. Use the right sales tools. 5. Display product recommendations and best-selling items. 6. Add customer reviews. 7. Simplify the checkout experience. 8. Boost SEO and paid ads strategies.  9. Track conversion rates. 10. Remember that it takes commitment and dedication to establish a profitable online business. Implement the right practices, measure their effectiveness, and refine them as necessary to improve sales. If you wish to boost your e-commerce sales with the right tools, check out our listicle on the [10 best e-commerce tools](https://www.giosg.com/blog/ecommerce-tools) in 2023.   Share this on: [![Share in facebook](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-fb.svg "Share in facebook") ](http://www.facebook.com/share.php?u=https://www.giosg.com/blog/ecommerce-website-boost-sales) [![Share in linkedin](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-li.svg "Share in linkedin") ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.giosg.com/blog/ecommerce-website-boost-sales) [![Share in twitter](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-tw.svg "Share in twitter") ](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.giosg.com/blog/ecommerce-website-boost-sales) ![Copy link to share](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-link.svg "Copy Link") Copied [eCommerce](https://www.giosg.com/blog/topic/ecommerce) ### More Posts by Topic - [eCommerce (62)](https://www.giosg.com/blog/topic/ecommerce) - [Lead generation (30)](https://www.giosg.com/blog/topic/lead-generation) - [Chatbots (27)](https://www.giosg.com/blog/topic/chatbots) - [Customer experience (24)](https://www.giosg.com/blog/topic/customer-experience) - [Live Chat (22)](https://www.giosg.com/blog/topic/live-chat) - [Customer Service (21)](https://www.giosg.com/blog/topic/customer-service) - [Conversational Marketing (16)](https://www.giosg.com/blog/topic/conversational-marketing) - [AI (12)](https://www.giosg.com/blog/topic/ai) - [HCP engagement (10)](https://www.giosg.com/blog/topic/hcp-engagement) - [Interactive content (10)](https://www.giosg.com/blog/topic/interactive-content) - [Live commerce (8)](https://www.giosg.com/blog/topic/live-commerce) - [Interaction Builder (7)](https://www.giosg.com/blog/topic/interaction-builder) - [How to (6)](https://www.giosg.com/blog/topic/how-to) - [Property (5)](https://www.giosg.com/blog/topic/property) - [Automotive (4)](https://www.giosg.com/blog/topic/automotive) - [Case study (3)](https://www.giosg.com/blog/topic/case-study) - [Live video shopping (3)](https://www.giosg.com/blog/topic/live-video-shopping) - [automotive (3)](https://www.giosg.com/blog/topic/automotive) - [digital sales (3)](https://www.giosg.com/blog/topic/digital-sales) - [Conversion optimisation (2)](https://www.giosg.com/blog/topic/conversion-optimisation) - [live shopping (2)](https://www.giosg.com/blog/topic/live-shopping) - [telecom (2)](https://www.giosg.com/blog/topic/telecom) - [Live selling (1)](https://www.giosg.com/blog/topic/live-selling) - [Podcast (1)](https://www.giosg.com/blog/topic/podcast) - [phygital (1)](https://www.giosg.com/blog/topic/phygital) - [shoppertainment (1)](https://www.giosg.com/blog/topic/shoppertainment) - [video commerce (1)](https://www.giosg.com/blog/topic/video-commerce) - [virtual showroom (1)](https://www.giosg.com/blog/topic/virtual-showroom) [see all](https://www.giosg.com/blog/ecommerce-website-boost-sales#) - ##### Featured Products - [Live Chat](https://www.giosg.com/en/products/live-chat) - [AI Assistants](https://www.giosg.com/en/ai-assistants) - [Chatbots](https://www.giosg.com/en/products/chatbots) - [Pop-ups](https://www.giosg.com/en/features/pop-up-builder) - [Interaction Builder](https://www.giosg.com/en/interaction-builder) - [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one) - [Shoppable Video](https://www.giosg.com/en/shoppable-video) - [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots) - [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form) - ##### Integrations - [All integrations](https://www.giosg.com/integrations) - ##### Industry solutions - [Automotive](https://www.giosg.com/en/industries/automotive) - [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships) - [E-Commerce](https://www.giosg.com/en/industries/retail) - [Pharmaceutical](https://www.giosg.com/en/hcp-engagement) - [Pharmacy](https://www.giosg.com/en/industries/pharmacy) - [Real Estate](https://www.giosg.com/en/industries/real-estate) - [Telecommunications](https://www.giosg.com/en/industries/telecommunications) - ##### Use cases - [Customer Service](https://www.giosg.com/en/solutions/customer-service) - [Digital Sales](https://www.giosg.com/en/solutions/sales) - [Lead Generation](https://www.giosg.com/en/solutions/lead-generation) - [Live Shopping](https://www.giosg.com/en/live-video-shopping) - [HCP Engagement](https://www.giosg.com/en/hcp-engagement) - ##### Resources - [Blog](https://www.giosg.com/blog) - [Guides](https://www.giosg.com/en/guides) - [Events](https://www.giosg.com/events) - [Customer Stories](https://www.giosg.com/customer-success-stories) - ##### Support - [Help Centre](https://support.giosg.com/knowledge) - [Giosg for Developers](https://docs.giosg.com/) - ##### Company - [Our Story](https://www.giosg.com/en/company) - [Partners](https://www.giosg.com/en/partners) - [Careers](https://careers.giosg.com/) - [Newsroom](https://www.giosg.com/en/newsroom) - [Data Security](https://www.giosg.com/en/security) - [Contact & Billing](https://www.giosg.com/contact-and-billing) - [Terms of Service](https://www.giosg.com/terms-of-service) - [Privacy Policy](https://www.giosg.com/privacy-policy) © 2025 giosg.com Ltd. All Rights Reserved. [**](https://www.facebook.com/giosgcom) [**](https://www.linkedin.com/company/giosg-com) [**](https://www.youtube.com/channel/UC56oKIAIjs6lV20mgPu6Tng/videos) [**](https://www.instagram.com/giosgcom/) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleSection" : "giosg Blog", "name" : "Giosg" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "If you want to create long-lasting customer relationships you need to be able to communicate effectively. One critical tool in the effective communication toolkit is live chat. Live chat provides a platform for you to communicate with customers in real-time, thereby increasing customer satisfaction levels.

\n\n

The virtual pbx definition demonstrates that talking to customers directly is possible for any business.

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For most customers, live chat is their customer support platform of choice for voicing their concerns. Apart from this, live chat continuously proves itself to be a powerful selling tool.

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Compared to non-real-time channels such as email or social media messages, live chat is fast, allows for multitasking, and the conversation can be saved for later. Having a live chat feature is beneficial for businesses as it increases customer satisfaction and retention.", "author" : { "@type" : "Person", "name" : "Jessica Day" }, "image" : "https://www.giosg.com/hs-fs/hubfs/Blogs%202022/10%20essential%20live%20chat%20best%20practices/chatbots%20influence%20marketing%20roi%20(1).png?width=1300&name=chatbots%20influence%20marketing%20roi%20(1).png", "name" : "10 Essential Live Chat Best Practices & How to Execute Them Easily", "url" : "" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "However, not all live chats were created equal. If you don’t do it right, your live chat won’t be effective or customer-friendly.

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This article will give you some simple techniques to make your live chat more welcoming and enable you to build rapport with customers.

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Here are ten essential live chat best practices and how to implement them", "author" : { "@type" : "Person", "name" : "Jessica Day" }, "name" : "10 Essential Live Chat Best Practices & How to Execute Them Easily", "url" : "" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "The live chat button is what starts the conversation, so placing it in the best spot will help customers get started. When a customer is stuck on a page and needs assistance they should know where to go to get help.

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The live chat button should be in the same place on all of your products, services, and solutions pages. The ideal place for the live chat button is in the bottom-right corner of the page. This position is the best because when a user opens a window on your site, their eyes will instinctively travel to that side. Also, the live chat button should be easily visible but not obnoxious.", "articleSection" : "1. Place Your Live Chat Window Strategically", "author" : { "@type" : "Person", "name" : "Jessica Day" }, "image" : "https://www.giosg.com/hs-fs/hubfs/Blogs%202022/10%20essential%20live%20chat%20best%20practices/live%20chat%20position.png?width=1400&name=live%20chat%20position.png", "name" : "10 Essential Live Chat Best Practices & How to Execute Them Easily", "url" : "" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Use a small button with bright colours to launch the live chat conversation. The bright colours will help customers spot the live chat button without needing to look around the whole page. Also make sure the button passes a mobile usability test, to include customers on smartphones.", "author" : { "@type" : "Person", "name" : "Jessica Day" }, "name" : "10 Essential Live Chat Best Practices & How to Execute Them Easily", "url" : "" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "One of the best benefits of live chat is that it helps you connect with your customers immediately. But that benefit is null and void if you put customers on hold. Putting customers on hold also puts a sour taste in their mouths and can hurt the general impression of your brand. Most customers prefer live chat because they can get an instant response, rather than playing the waiting game of using other channels.

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A faster response time is also a key metric you can use to improve virtual customer service. This is why response time is important. The lower your response time, the higher the customer satisfaction. Live chat gives agents the ability to deal with multiple conversations without having to make customers wait a long time.

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There are some practices you can initiate to lower response times. One practice is to let customers know your operating hours. This way they know you’re available without wasting their time.

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Another practice is to overlap your customer support team so that the person talking with customers at the end of the day can finish their chat thirty minutes beforehand", "articleSection" : "2. Keep Response Times Low", "author" : { "@type" : "Person", "name" : "Jessica Day" }, "name" : "10 Essential Live Chat Best Practices & How to Execute Them Easily", "url" : "" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Co-browsing allows agents to access customers’ browser windows to guide them. Integrating co-browsing or screen sharing into live chat creates a clear, direct communication channel.

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Instead of having to painstakingly explain a process in detail solely relying on text, with co-browsing you can collaborate with customers in real-time on more complex tasks. The conversations are more interactive and have a more in-person feeling especially if voice calling is also featured.", "articleSection" : "3. Use Co-Browsing Sessions", "author" : { "@type" : "Person", "name" : "Jessica Day" }, "image" : "https://www.giosg.com/hs-fs/hubfs/Blogs%202022/10%20essential%20live%20chat%20best%20practices/3.png?width=1400&name=3.png", "name" : "10 Essential Live Chat Best Practices & How to Execute Them Easily", "url" : "" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Customer service agents are able to continue viewing customers’ browsing windows while still viewing their own computer screen. Integrating co-browsing into live chat lowers response time and provides your customers with real-time support. This creates a great impression with customers and builds a lot of rapport for your brand.", "author" : { "@type" : "Person", "name" : "Jessica Day" }, "name" : "10 Essential Live Chat Best Practices & How to Execute Them Easily", "url" : "" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Tracking your metrics at any level of customer service is important and live chat is no exception. Tracking your live chat metrics allows you to measure your service level and quantify live chat performance relative to your goals. If you use the right live chat metrics you can measure your team’s performance against your KPIs to show where you are strong and where you need to improve.

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Continuous measurement of KPIs enables you to improve the live chat experience of your customers, plus your team’s productivity. Some KPIs you can measure are:

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