--- title: 6 e-commerce trends to turn Gen Z into your raving fans in 2023 description: Do you want to turn Gen Z consumers into loyal customers? Tap into these top 6 e-commerce trends to learn how to attract this consumer demographic. image: https://www.giosg.com/hubfs/Blogs%202022/6%20eCommerce%20Trends%20to%20Turn%20Gen%20Z%20into%20Fans/BLOG%20%E2%80%93%206%20eCommerce%20Trends%20for%20Gen%20Z.jpg --- [![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en) - [**](https://www.giosg.com/) - Platform ##### Featured products - [Web Personalization](https://www.giosg.com/en/web-personalization) - [AI Assistants](https://www.giosg.com/en/ai-agent) - [Live Chat](https://www.giosg.com/en/products/live-chat) - [Button Chatbot](https://www.giosg.com/en/products/chatbots) - [Video Bot](https://www.giosg.com/en/video-bot) ##### Industry solutions - [Automotive](https://www.giosg.com/en/industries/automotive) - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships) - [eCommerce](https://www.giosg.com/en/en/industries/retail) - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical) - 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[Telecommunications](https://www.giosg.com/en/industries/telecommunications) ##### Use cases - [Customer service](https://www.giosg.com/en/solutions/customer-service) - [Digital sales](https://www.giosg.com/en/solutions/sales) - [Lead generation](https://www.giosg.com/en/solutions/lead-generation) - [Live Shopping](https://www.giosg.com/en/live-video-shopping) ##### Integrations - [All integrations](https://www.giosg.com/en/integrations) [Customer stories](https://www.giosg.com/customer-success-stories) [Pricing](https://www.giosg.com/en/pricing) Resources - [Blogs](https://www.giosg.com/blog) - [Guides](https://www.giosg.com/en/guides) - [Events](https://www.giosg.com/events) - [Customer Stories](https://www.giosg.com/customer-success-stories) - [Podcast](https://www.giosg.com/podcast) Company - [Our story](https://www.giosg.com/en/company) - [Partners](https://www.giosg.com/en/partner-directory) - [Careers](https://careers.giosg.com/) - [Newsroom](https://www.giosg.com/en/newsroom) - [Security](https://www.giosg.com/en/security) [Request demo](https://www.giosg.com/accelerate-your-sales) [![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/) [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/) [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/) # 6 e-commerce trends to turn Gen Z into your raving fans in 2023 [ David Morneau ](https://www.giosg.com/blog/author/david-morneau) [![Share in facebook](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-fb.svg "Share in Facebook") ](http://www.facebook.com/share.php?u=https://www.giosg.com/blog/genz-ecommerce-trends) [![Share in linkedin](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-li.svg "Share in Linkedin") ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.giosg.com/blog/genz-ecommerce-trends) [![Share in twitter](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-tw.svg "Share in Twitter") ](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.giosg.com/blog/genz-ecommerce-trends) ![Copy link to share](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-link.svg "Copy Link") Copied [E-commerce strategies ](https://www.giosg.com/blog/ecommerce-strategy-for-peak-season)are constantly evolving to adapt to the ever-changing online business landscape. And guess what – Gen Z is now at the centre of these changes.  If you want to flourish as an e-commerce business, taking Gen Z consumers and their needs into consideration is key. Gen Zers are now young adults whose spending power is calculated at around [$140 billion](https://influencermarketinghub.com/gen-z-spending-habits-stats/) as of 2022. Besides, online shopping is a native practice for Gen Z whose Internet savvy is surpassed by no other generation.  ![Gen Z e-commerce trends](https://www.giosg.com/hs-fs/hubfs/Blogs%202022/6%20eCommerce%20Trends%20to%20Turn%20Gen%20Z%20into%20Fans/BLOG%20%E2%80%93%206%20eCommerce%20Trends%20for%20Gen%20Z.jpg?width=612&name=BLOG%20%E2%80%93%206%20eCommerce%20Trends%20for%20Gen%20Z.jpg) How can you turn Zoomers into the devoted customer base of your e-commerce business? That’s exactly what you’re going to learn in this blog. Below, you’ll find 6 top trends you can follow to ace e-commerce marketing for Gen Z.  ## Key Characteristics of Gen Z Consumer Behavior  To know how to cater to Gen Z consumers, you need to have a clear understanding of their buying habits and preferences. These young people approach shopping differently compared to Gen X and even their fellow Millennials. Here’s what you should know: - **Gen Zers strive to make responsible buying decisions** and are very conscious consumers. You need to stand out to be chosen among competitors; - **Gen Z is very value-driven**. Shopping is not only about consumption – they want to buy from brands and marketplaces that reflect their beliefs;  - **Social media has a powerful impact on Gen Z's purchasing decisions**. As an eCommerce brand, you should be visible on social media to reach young consumers; - **Gen Z has a shorter attention span than older generations**. Constantly bombarded by information from multiple channels, these consumers rarely dwell on one thing for long. Capturing their attention right from the start is key to being noticed as a business;  - **They expect relevant, personalized offers from brands they shop with**. You can’t use one-size-fits-all marketing tactics to get popular with Gen Z. You need to follow the right trends and focus on personalized marketing efforts.   These characteristics make Gen Z a unique generation of consumers. As an e-commerce brand, you must tap into these peculiarities and make the best of them in your marketing strategy.  But without further ado, let’s get down to specifics. What can you do to attract and retain Gen Z customers to your eCommerce business?  ### 1. Ensure a seamless online experience on your website If you want to make your e-commerce brand popular with Gen Z, they should enjoy spending time on your website. A well-thought-out UX design of your online marketplace is something you should prioritize when it comes to catering to Zoomers.  **The main features** you need to provide to your website visitors include: **Quick page load time**. Research shows that website conversion rates decrease by more than 4% with each extra second of loading time in the span of 0-5 seconds. 47% of website visitors expect a web page to load within 2 seconds. Make sure your website runs fast and customers are not left to wait for your pages to load;  **Mobile-friendly website interface**. People joke that a smartphone is a natural extension of a Gen Zer’s hand at this point. And well, it’s not that far from the truth. Chances are, they will visit your website from a mobile device more often than from a computer. Keep it in mind when developing your UX design. Make the pages “swipeable”, preview page design on mobile, and keep your content concise to fit on the smartphone screen – this is the bare minimum. Also, make sure you have added good[ live chat software](https://www.giosg.com/en/products/live-chat) to your website – one that does not have a boatload of code and that loads easily on mobile devices.  **Easy website navigation**. Don’t leave your visitors guessing what icon to click or which section to look for to find what they want. Avoid overloading your page with unnecessary categories, links, etc. A good solution is one main menu icon that opens a drop-down list with more detailed website sections; **Convenient checkout process**. [30%](https://www.forbes.com/sites/forbesagencycouncil/2021/05/17/gen-z-and-the-rise-of-social-commerce/?sh=3bbd762c251d) of Gen Z say an easy and fast checkout process is essential to a positive purchasing experience. Test your checkout section to ensure it works smoothly.  If you ace these aspects of your eCommerce website UX, you won’t need to worry about Gen Z consumers leaving your web pages before you get a chance to convert them into leads and real customers.  ### 2. Leverage social media marketing We’ve already mentioned that social media is a major part of Gen Zers’ lives. This digital-native generation spends a lot of time on YouTube, TikTok, Instagram, and other platforms on a daily basis. And it’s not only about posting content and staying in touch with friends. Social media effectively shape Gen Z's buying habits.  Think about the viral **#tiktokmademebuyit** hashtag. It has over 4 billion views and helps users discover products other people have already vouched for. In fact, nearly 60% of users claim that TikTok encouraged them to buy something even when they had no initial intention to do so. ![](https://lh3.googleusercontent.com/-6NDHpkElMc1l5YoOtMXs88ogZTxK-teA0XwrD4jSlnQrWQ4luwRVu0ACEUHsmFVHH0dYSuNkgXYN_PQvbokC6rqKWiwoJDWZMtW556aOLyA7KVJX-CmfGT6FnVPFO3hiqcJUzv7oXkHD17wLCYaTvjp6lrY1cxyNaG1iwnY3aB0mRQHOEUU7yJnMg) If you want to attract young consumers to your eCommerce brand, mastering [social media marketing](https://buysocialmediamarketing.com/) is a must-do. Build a social media market strategy that will help you target Gen Z: - **Make sure you establish an online presence on popular social media** frequented by Gen Z consumers. Create a branded account for your eCommerce business and invest time and resources in its growth;  - **Regularly post engaging content** that will encourage users to interact with your business. Leverage interactive content types: quizzes, polls, social media contests, etc. Gen Z loves it when brands are interested in their input; - **Collaborate with social media influencers**. [Influencer marketing](https://peertopeermarketing.co/influencer-agencies/) is booming right now. In fact, [58%](https://www.surveymonkey.com/curiosity/gen-z-social-media-and-shopping-habits/#:~:text=More%20than%20half%20of%20all,products%20due%20to%20social%20media.) of Gen Z have made at least one purchase based on the recommendation of a social media content creator. So we suggest you hop on the trend and start an influencer marketing campaign to boost your brand awareness among young consumers. Again, you can take your cues from **Amazon**: this major e-commerce marketplace aces influencer marketing by collaborating with popular content creators from various niches: ![](https://lh5.googleusercontent.com/lGYjtoNbcJSdx86HrJXJuQYHWB7lgmsiqlcHAsU6SSvO2Xugc_lgjTEqaJ3445gkGlBhRa8y-RXqtnN-Q5h7o_os3XVeFl7Wl_R43LtNJnSnDhTp6A_zpzcDSGe23yPF1B_rwQ2wHybKj6hhSM-_3wqj8FQHzFh1ENnSUARyHM6qVAn2QWLuBQMN7w)  - **Start a branded hashtag campaign**. Hashtags are a powerful tool that can make your branded content easily discoverable across social media. Create a unique branded hashtag for your eCommerce business and include it under every post you publish. And can also organize a hashtag campaign to engage your followers. For example, take a look at [Etsy](https://www.etsy.com/)’s successful #makeitmeaningful campaign that generated thousands of user-generated content: ![](https://lh3.googleusercontent.com/I7xAeHGhDmu9FEUllL-Y2MwZEZvqeBNuxpt0J-SQKTDvNk23gcn-t5ELarcbEVDoYzC9H99NXdKj9khCG8fIxkqzu60wR0njlQpXiC-cbziD7pV5n26Y_WaiSaJJxgkz-YtX8SirmXx17EzSCRja-E6zP3hh-VCpCHGsRqsZAimZyDIeBII3tRwkMw) - **Leverage social media ads**. Social media algorithms will make your ads visible to the right target audiences. Besides, they are more organic than traditional advertising.  Consistency is key when it comes to social media to keep your audience coming back for more. You can for example use Hootsuite or a Hootsuite alternative to schedule your social media posts and publish content ahead of time. ### 3. Improve your customer service  Gen Z values high-quality customer experience just like any other generation. What these young consumers prioritize even more, however, is **exceptional customer service**. Zoomers [expect brands](https://www.qminder.com/blog/customer-service/millennials-gen-z-customers/) to be available and responsive 24/7 to help them solve a problem or answer a question. And **as an eCommerce business, you need to live up to these high standards**.  You can take the following steps to up your customer care game: **Offer multi-channel customer service**. Your customers should be able to [reach you via the channel of their choice](https://chaty.app/blog/create-multichannel-chat-widget-free/). It can be an online chat, DMs on a social media page, a hotline call, etc. Even one ignored channel can discourage Gen Z consumers from shopping with you;  **Implement **[**AI chatbots**](https://www.giosg.com/en/features/ai-chatbot). According to Zeropark, [AI solutions are becoming the “hot thing”](https://zeropark.com/2023-consumer-trends-ebook/). Chatbots are the new black when it comes to instantly available customer service and [marketing automation](https://www.giosg.com/blog/marketing-automation-ideas) in general. Modern AI algorithms make customer communication with a chatbot fast and seamless, answering questions and guiding a person down the buying journey with your eCommerce brand. With a quality chatbot, you can provide your customers with interactive and visual responses containing video, subscription forms, or embedded content; **Combine customer service automation with human communication**. While Gen Z enjoys advanced AI solutions, communication with live agents is still very important. Make sure you have a team of customer service agents that can get in touch with a customer and address their request swiftly; **Provide relevant information customers can explore themselves**. Gen Zers are independent problem solvers. Often, they’d rather google an answer to their question instead of turning to a chatbot or agent. So help your customers down that journey. Have detailed FAQ pages and how-to guides on your website to provide valuable info. ### 4. Master personalization Gen Z consumers value personalized shopping experiences. They are much more likely to respond to e-commerce brands whose marketing content relates to their personal preferences, interests, and needs.  Focus on personalization across all aspects of customer experience to make Gen Z your loyal customers:  - Build targeted landing pages for specific customer personas; - Communicate with your followers on social media (through DMs, comments, etc.); - Personalize your other, more traditional marketing channels. Take email as an example. Use email list segmentation, address recipients by name, and send emails at the times your customers usually check their inbox; Make sure your [email list is verified](https://www.voilanorbert.com/verify/) to avoid sending emails to the wrong people. - Leverage user-generated content. UGC is a great personalization tool for your eCommerce brand. If you’re actively promoting your branded social media accounts, chances are you have a database of UGC your followers create around your business. Include this content in your ads, email newsletters, web pages, etc.  You can build engaging content-sharing bots with giosg [Interaction Builder](https://www.giosg.com/en/interaction-builder?hsLang=en) to showcase the USG content on your website. - Offer personalized coupons and discounts to your customers.  ![](https://lh6.googleusercontent.com/Qgw8NiDgu8804MGzoaPzEwhdNJt3TLUxfuuL6fEjZcVWdAo_8QIQRuQmetEf8Wa48KAVefCzTAISyMHMael6dQcjrc9ojDcJzD2OW3aqtJj6VobLbumFL7M7R2-1b_bA_ZAAuM3RvWt6Df_1Ch9ZJ3-NmQKNJK0japg731F4MutiNNSrxpco1xpzqw) ### 6. Communicate your brand values and philosophy  You already know that Gen Z consumers want to know what businesses they choose care about. This young generation wants to contribute to positive change by giving their money to a brand that has a mission and philosophy they can relate to.  It could be anything, including social, ethical, environmental, or human rights issues. Understand what is truly important to you and ask yourself how your eCommerce business can bring a positive change. Being genuine is key.  No matter which philanthropic cause you choose, let your young customers know what exactly you are doing to support it and how their purchase can help it.  Don’t think you know have to donate tens of thousands of your hard-earned dollars to a charity of choice to show you care. You can go down very different paths here: - **Spread awareness** through educational materials on your website; - **Become part of a bigger social campaign** (joining Pride Month, for example); - **Support/ popularize public events** related to your cause; - **Implement sustainable shopping practices**, etc.  Look at Pela as an excellent case study. This brand sells products from compostable materials to tackle the issue of plastic pollution. The company openly shares the brand philosophy consumers can support and empathize with:  ![](https://lh5.googleusercontent.com/VIOsBca-KfzO5ByRf8OfiMZH58l-Du18bdCMH96z4oa5LX_6aaZ5FdVCmJJHZRt4XA9SRrJdbyt1pa8Tj9tHZGCzXCe0vyldM5VqGZNbOBeiJbCX7m68_od0IfnvNmhoigWNRTphP0_S1cdZDEA2xcBIbT6-D3p2Ki23Ve-Hkqs7DAN3M81AV65Q7g) Besides, *Pela*’s customers can see exactly how they are contributing to a better future for the planet:  **Bottom line**: put your brand values out there and think about how you can act on them to make the world a better place. Gen Z consumers will appreciate your effort and support you with their money and loyalty. ### 7. Build a community around your business Since Gen Z values connection with brands over common values, community building around your eCommerce business is one more approach to attracting and retaining young consumers. This way, you will also be fostering the emergence of brand advocates and boosting the word of mouth marketing.  If you want to foster brand loyalty, give your customers a sense of belonging when they shop with you. You can build your customer community around shared values, passions, and/or interests – again, the choice is yours.   To build a community around your e-commerce brand, you need to consistently engage your customers in brand-related activity.   - **Ask for your customers' opinions about your products and services**. You can run polls and surveys and reward active participants. This information is sure to prove valuable when for your overall business growth; - **Organize live or virtual events and special campaigns**. It can be a [live shopping](https://www.giosg.com/blog/live-shopping) event, Zoom meetup, a weekend brunch, or a charity sporting event – you name it; - **Create a content hub for your community**. Build a forum, a separate website section, or a public social media page to bring your customers together and start conversations. For example, Sephora really nailed community building with their Beauty Insider customer community: ![](https://lh6.googleusercontent.com/2eLPgXzP9AGLH6rPk29JENkXx2NW2Inba8SCQJxYgAFI8MqKe-bxEWGGkWc78HRKXS5-t8ewrTHNZWD0U4vMcsX_9gU0pvs8zFYiAovygQ1P39NDUeizFDUoXj-BKnssX8gcqdaaheJ5nTqxvl2jb2Jx2vgZYOoitXJkBIsm7NyAtwIllldKF_tX9A) - **Create a loyalty program**. Gen Z might be all about novelty, but this generation still appreciates the value of a good loyalty program. Creating one is a great way to incentivize people to stay with your business; - **Encourage UGC creation**. Ask people to create product reviews, unpacking videos, or simply post photos of your product online. Gen Zers love being involved in brand representation and will enthusiastically respond to you.  **Pro-tip**: invest your time and effort in creating transparent community guidelines for your customers. It will help you prevent conflict and controversy within the community and, consequently, around your brand.  ## Conclusion  Gen Zers are picky and conscious consumers. To attract and retain Gen Z customers effectively, your e-commerce business needs to prioritize several things:  - Ensuring high-quality user experience with your website; - Building a solid social media marketing strategy; - Boosting customer service; - Personalizing customer experiences; - Communicating brand values; - And fostering community building.  Last but not least – remember that Gen Z values authenticity. Think outside the box, be creative with your marketing solutions, and don’t be afraid to experiment. You’ll be sure to find your Gen Z customer base.  If you wish to read more on e-commerce trends, check out our blog on [Live commerce trends](https://www.giosg.com/en/guides/live-commerce-trends).  Share this on: [![Share in facebook](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-fb.svg "Share in facebook") ](http://www.facebook.com/share.php?u=https://www.giosg.com/blog/genz-ecommerce-trends) [![Share in linkedin](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-li.svg "Share in linkedin") ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.giosg.com/blog/genz-ecommerce-trends) [![Share in twitter](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-tw.svg "Share in twitter") ](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.giosg.com/blog/genz-ecommerce-trends) ![Copy link to share](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-link.svg "Copy Link") Copied [eCommerce](https://www.giosg.com/blog/topic/ecommerce) ### More Posts by Topic - 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[Contact & Billing](https://www.giosg.com/contact-and-billing) - [Terms of Service](https://www.giosg.com/terms-of-service) - [Privacy Policy](https://www.giosg.com/privacy-policy) © 2025 giosg.com Ltd. All Rights Reserved. [**](https://www.facebook.com/giosgcom) [**](https://www.linkedin.com/company/giosg-com) [**](https://www.youtube.com/channel/UC56oKIAIjs6lV20mgPu6Tng/videos) [**](https://www.instagram.com/giosgcom/) ```json { "@context" : "http://schema.org", "@type" : "Article", "articleSection" : "giosg Blog", "name" : "Giosg" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "It isn’t easy to keep online shoppers exclusively interested in your store when they have a sea of options at their fingertips. You’ll need to make their shopping experience both easy & engaging to reign supreme.

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The key to providing a worthwhile shopping experience for your customers is by combining interactive elements with the most-consumed type of content: video.

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Shoppable videos to be exact.

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Shoppable videos are a live commerce solution that fulfils online shoppers’ need for video proof and convenience when shopping.

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If the concept of shoppable videos is new to you, don’t worry, we’ll explain what shoppable video is, who it’s for, and the benefits of it in this article.", "author" : { "@type" : "Person", "name" : "Jade Ventoniemi" }, "image" : "https://www.giosg.com/hs-fs/hubfs/Blogs%202022/Shoppable%20Videos/ENG%20Blog%20Hero%20Shoppable%20Videos%20%E2%80%93%201300%20x%20630.png?width=1300&name=ENG%20Blog%20Hero%20Shoppable%20Videos%20%E2%80%93%201300%20x%20630.png", "name" : "What are Shoppable Videos? [+ 4 Reasons Why You Should Try Them]" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Shoppable videos are interactive videos that encourage website visitors to purchase products straight from the video by clicking a link or image.

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This allows viewers to watch a video, and then at the moment they see a product they like in the video, they can simply click on it to learn more information and add it to their cart.

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Shoppable videos can be great for both pre-recorded campaign videos or a live video event.

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Shoppable videos may just be what you’re looking for as a dynamic element to add to your website to boost conversions. Also, it’s a great first step if you’ve been pondering the idea of live video shopping events, but you’re not quite ready to invest in the production side of it yet.", "articleSection" : "What is shoppable video?", "author" : { "@type" : "Person", "name" : "Jade Ventoniemi" }, "name" : "What are Shoppable Videos? [+ 4 Reasons Why You Should Try Them]" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Videos alone have proven to be a powerful sales tool. In fact, over half of shoppers say that online videos help them decide which brand or product to buy.

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Plus, 81% of marketers have seen that videos have a direct and positive impact on sales.

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So, are we on the same page that using videos in your marketing strategy is well worth it?

Now, when you leverage shoppable videos on your website, it makes the time the shopper spends watching videos, that they would have watched elsewhere regardless, more valuable.

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With shoppable videos, customers can do the video research they need to and read more about the products all within the same shopping session.

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Shoppable videos create a seamless buying experience for consumers to easily go from inspiration, to information, to purchase.

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The clickable, interactive elements of shoppable videos are great for engagement as research shows that the click-through rate of interactive videos is 10x higher than passive videos.", "articleSection" : "Why is shoppable video useful?", "author" : { "@type" : "Person", "name" : "Jade Ventoniemi" }, "name" : "What are Shoppable Videos? [+ 4 Reasons Why You Should Try Them]" } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "While we’re sure any industry could find possible ways to make shoppable videos work for them, we think shoppable videos work best for product-based businesses.

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The good news is that shoppable videos can be beneficial for both B2B and B2C businesses.

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If you’re trying to market directly to consumers, you can use fun relatable videos to attract their attention. If you’re looking to capture more business leads, you could leverage a slightly more educational video with clickable products

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Shoppable videos also work best for those businesses that have video resources available.

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Of course, you could start filming more high-quality videos just to launch shoppable video campaigns, but it’s a much easier transition when you already have professional marketing videos ready.

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Here are some other ideas of videos you can use in shoppable videos

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