What is PropTech and Why Should Estate Agents Care?

PropTech - does it ring a bell?

It’s a fact, as a traditional real estate player, you are already losing rentals, house sales and valuations to PropTech companies.

Much like in all other industries, technology is revolutionising the property space. New technology companies, free from legacy systems have started to pop up, ready to improve a dated, difficult and often daunting purchase journey

real estate

Fortunately, real estate incumbents are not yet at a Blockbuster, Blackberry or Kodak point of no return. Yet, it is no longer enough to post a house on Rightmove or wait for a potential seller to reach out to you for a valuation.

As an established player, you have the chance to catch the technology wave, you have the experience, the reputation, the customers- so why let new players snatch your hard-earned market share?

What is PropTech?

Property Technology, simply put, is a term used to describe companies that are improving the real estate market by improving its processes. This includes offering new technology, for example using VR for house viewings, as well as renewing outdated business models, which covers improving the house hunting/ selling journey.

And that’s only the commercial side of things, PropTech isn’t limited to a specific sector within real estate, it stretches from commercial to construction, affecting every single player in the industry.

These companies are basically doing the same thing to the real estate that Airbnb did in hospitality, Uber did to taxis and Monzo is doing to finance. Real estate just took a while to catch up.

Five PropTech companies to keep an eye out for

As with every tech revolution, there are new startups emerging constantly in the PropTech space, so here is a pick of our favourite propositions.

1. Move Bubble 

A major pain point in the house hunting journey for home buyers, particularly in fast-moving markets such as London, is house turnover. 

London start-up Movebubble has come up with a property management app that gets updated in real time, with customers’ most scarce resource- time, at the heart of their solution.

2. Settled

Other companies are trying to remove the middleman from the equation, many people find dealing with estate agencies stressful and costly.

Companies like
Settled are connecting buyers directly with sellers, essentially trying to make buying and selling houses as easy as it is to rent one on Airbnb.

3. Zipmatch

And beyond improving the buyer/seller touch points, numerous start-ups are working on improving the search process.

Companies like
Zipmatch are designing VR technology that enables people to have a 360° look of the house before even stepping foot in it. 

4. Snaptrude

On a slightly different proposition, Snaptrude gives people the ability to view a 3D model of the house based on the floor plan.

The software can also estimate the cost of the house based on that 3D model. Cool huh?

This is only a small snapshot of the myriad of innovative, crazy, useful ways in which PropTech companies are changing the real estate market.

The future of real estate and Proptech

To be honest, we are surprised this didn’t happen sooner.

Real estate needed an overhaul, large corporations in the industry became complacent and didn’t feel the need to invest or keep up to date with new technology. The industry remained profitable at the expense of customers’ time and effort.

However, things have changed, the modern consumer is demanding, impatient and they crave efficiency and speed.

In a world where they can have any product delivered in under 24h, exchange currency on their phones and ask a bot to Google anything in seconds, why would they settle for any less when making one of the most important purchases of their lives?

If traditional real estate companies don’t follow the trends PropTech is starting, they risk losing any competitive advantage they currently have to companies that provide a more effective and personalised service.

Existing companies must welcome and embrace these changes in order to survive. Backed by huge investment, PropTech has the potential to completely overtake the market. Incumbents are more than capable of catching up and adopt tech features relatively easily, so why not do it now?

Read about how you could be generating more buyer and seller leads online by downloading our estate agent guide. 

Download the real estate lead generation guide

Editor's note: This blog was originally posted in 2018 but has since been updated and revamped for accuracy.