5. Keeping the conversation going
You can't always drop by HCPs' offices. But you still need to talk to them and provide support.
eDetailing helps maintain those relationships and share important information whenever it’s needed.
In fact, doctors participating in two eDetailing sessions increased brand prescribing by 51% more than would be expected from seasonal variances.
In a nutshell, eDetailing is changing the game in pharma sales.
It adds a personal touch to online meetings, makes scheduling a breeze, and opens up a world of digital content. It's a must-have tool for reps and MSLs looking to connect with HCPs in today's fast-paced healthcare world.
Different types of eDetailing
eDetailing isn't a one-size-fits-all.
It comes in various types to cater to different needs and preferences. Here's a look at the different types of eDetailing you should know about:
Remote and self-detailing are like the dynamic duo of modern healthcare communication, each offering its unique approach to engaging with HCPs.
Remote detailing simply means taking those face-to-face sales meetings online using different digital tools. There are two variations of remote detailing:
Video conferencing: This is the real-time, face-to-face interaction of remote detailing. It's like having a virtual meeting room where reps and MSLs can connect with HCPs live. It's interactive, engaging, and personal, just like a physical meeting, but it all happens through the screen.
Webinars and web-based meetings: These on the other hand are online seminars or group discussions. Reps and MSLs can host webinars where they present information, answer questions, and interact with a group of HCPs in real-time. It's a slightly different way to educate and engage with multiple HCPs simultaneously.
Self-detailing alternatively takes a different approach, putting the control in the hands of the HCP.
It's more about HCPs accessing and navigating content at their own pace. Here are some examples of self-detailing:
Interactive apps and portals: Many pharmaceutical companies develop apps or online portals loaded with resources and information. HCPs can explore these engagement platforms independently, searching for the relevant information when they need it. It's like having a digital library at their fingertips.
But for this to work, you need to make sure your portal content is well organized and that you effectively guide each visitor to the right place.
Self-guided e-learning: Imagine an online course or training program tailored for HCPs. They can log in, go through modules, take quizzes, and acquire knowledge at their convenience.
It's a self-paced learning experience.
If you'd like to see how this works in practice, ask one of our experts – we'll be happy to show you!
Email and digital resources: Sometimes, reps and MSLs send targeted emails with valuable content to HCPs.
These emails may contain links to articles, videos, or resources, allowing HCPs to explore the content independently. It's like having a virtual inbox filled with helpful updates.
So all and all – the methods of engaging with HCPs are changing at a rapid pace.
Remote detailing, self-detailing, and their various forms have emerged as powerful tools in pharmaceutical sales and education. These innovative approaches offer flexibility, personalization, and convenience, catering to the diverse needs and preferences of HCPs.
If you want to learn more or discuss more solutions on pharma eDetailing – get in touch with us and book a demo!