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giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

How to tackle the Black Friday hangover

Posted by Kimi Tiinus, on 1 December, 2020

After the excitement and chaos of Black Friday, Cyber Monday and Cyber Week dies down, it’s been proven that UK retail sales drop in December. UK’s Office for National Statistics (ONS) released data s...

How to improve the efficiency of customer service? [Best Practice]

Posted by giosg.com, on 1 December, 2020

The demand for digital services and experiences has been at an all-time high and businesses have been forced to quickly adapt to meet changing customer expectations. As such, providing excellent custo...

How to Automate Customer Service - Just in Time for the Holidays!

Posted by Laura Leskinen, on 1 December, 2020

The holiday season is one of the busiest times of the year, especially for customer service teams.  No matter how much work is put into preparing and gearing up for the holiday rush, it still gets ove...

Two-Step Guide to Getting More Customer Feedback Online

Posted by Sebastian Paul, on 1 December, 2020

Customer feedback is a powerful tool that can help you increase your sales and the long-term growth of your business. In this blog, we explore why customer feedback is so important and share how we im...

3 Tips to Increase Conversion Rate with Onsite Behavioural Targeting

Posted by Mark Weijers, on 4 November, 2020

Most marketers will be familiar with behavioural targeting, a technique commonly used in online advertising that uses visitor browsing data, such as search terms or websites visited, to display releva...

How to Get Your eCommerce Site Ready for Black Friday 2020

Posted by Nea Bjorkqvist, on 4 November, 2020

With two of the biggest shopping days looming, we decided to take a look at last years data and combine all our best tips on how to prepare for Black Friday and Cyber Monday this year. Much like most ...

How to Use Gamification to Create a Halloween Marketing Campaign

Posted by Chrystal Giam, on 29 October, 2020

The peak season kicks off this weekend with Halloween and it's one of those holidays that marketers just die for. It's the perfect opportunity to gamify your marketing campaigns and grab your customer...

How to Optimise Your Website Lead Capture [Best Practice]

Posted by giosg.com, on 28 October, 2020

Marketers work hard to drive traffic to their website, from SEO to PPC ads and social media campaigns. But the real challenge begins after visitors land on your website, when it’s time to capture and ...

5 Tips to Convert More Leads with Multistep Forms

Posted by Nea Bjorkqvist, on 26 October, 2020

It’s no secret that the more fields you have, the higher your form abandonment rate. In fact, 81% of people abandon online forms after starting to fill it out.  So what can marketers do to optimise th...