giosg Blog

Live selling is evolving into a popular trend in eCommerce because of its ease of use and customer-friendliness. It's been shown to be especially beneficial in targeting the emerging segment of shoppe...

Many pharma reps and marketers are well-versed on managing face-to-face interactions. But what about virtual engagement, or eDetailing? Although physical interactions still definitely hold their place...

In recent years, chatbots have come onto the scene, assisting businesses in serving consumers, enhancing user experience, and increasing sales. There are many wonderful benefits of using chatbots. The...

Nowadays, businesses cannot afford to overlook the customer experience. Customers today demand nothing less than the best possible experiences when interacting with brands online. Businesses that can'...

For years, telecommunications industry trends have been the paving the way for technical advancement, always pushing the limits of communication and connectivity. From Alexander Graham Bell's first ph...

In the pharmaceutical industry, things are changing rapidly. And these transformations are a further affirmation of the transformative potential that digital marketing holds in this industry. In fact,...

Imagine you're searching for a new pair of headphones. You click on a website and suddenly, you're met with a virtual assistant asking you about your preferred features — noise cancellation, over-ear,...

In the digital era, effectively engaging healthcare professionals (HCPs) requires a comprehensive approach that continues throughout communication channels.

In today's fast-changing pharmaceutical industry, virtual engagement has become a game-changer. It's a way for companies to connect with healthcare professionals (HCPs) in a more efficient way than ev...