giosg Blog

Due to the exceptional circumstances in Europe and the rest of the world, businesses are being forced to move all their services online, putting pressure on customer support and sales teams. In an eff...

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

Be where your customers are and use the channels they use - this should be at the heart of every customer service strategy in 2020! Customers expect to be able to connect with your business through th...

Customer satisfaction remains the most important KPIs for customer service organisations. And rightly so -  this is what makes your customers stay loyal and support your growth.

In 2016, the EU introduced a new directive on the accessibility of public sector websites and mobile applications. The objectives of this directive were to promote the possibility for all to fully par...

Fellow marketers, small business owners, entrepreneurs and to whom it may concern, our professional day-to-day lives are designated to the great search of the ultimate lead generation strategy. That’s...

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise website and recognise what works well and what doesn't. Whethe...

The new giosg built-in A/B testing for the website interactions is available now for giosg customers. The new tool makes it possible to run A/B tests for proactive automated messages or any other kind...

Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...