giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

How to Align Sales and Marketing - The Easy Smarketing Guide

Posted by Jade Ventoniemi, on 28 July, 2021

When you look at your sales and marketing departments, does each department work harmoniously with one another sharing data, leads, and feedback without any prompting needed? Or do they have their bli...

12 eCommerce Strategies to Increase Online Sales in 2021

Posted by giosg.com, on 28 July, 2021

Retail has undergone a major transformation in 2020. As physical stores were forced to move online, consumers’ buying habits also changed exponentially. Thus, the growth in eCommerce accelerated quick...

How to Improve Your Marketing Funnel with Conversational Bots

Posted by Jade Ventoniemi, on 22 June, 2021

The top of your marketing funnel is perfectly polished. Your share-worthy content and targeted ads are driving loads of traffic to your website. On the surface, this sounds like a winning combination,...

Single-Step Forms vs Multi-step Forms: What to Choose?

Posted by Madhuparna Chaudhuri, on 9 June, 2021

How to collect the most relevant information from customers, while keeping them engaged? This is a common question that keeps circling back when marketers plan their lead capture and inbound marketing...

4 Conversational Marketing Trends You Don’t Want to Miss in 2021

Posted by Jade Ventoniemi, on 7 July, 2021

Conversational marketing is revolutionising the way customers buy. At the core of conversational marketing is building relationships through dialogue with your customers. While building relationships ...

How to Create High-Converting Lead Magnets?

Posted by Madhuparna Chaudhuri, on 3 June, 2021

It’s always a challenge to scale your business organically. In order to grow, you need relevant prospects with whom you can build long-lasting relationships. The question still remains, how to secure ...

4 Top Lead Generation Form Templates to Boost Conversions

Posted by Silja Kaurala, on 28 May, 2021

Lead capture forms and lead generation bots are marketing teams’ everyday tools for collecting contact information, generating leads, and qualifying them further before forwarding them to sales. Both ...

Conversational Marketing Examples – How to Get it Right in 2021

Posted by Silja Kaurala, on 5 July, 2021

Conversational marketing is helping companies grow their businesses by providing a way of communicating with customers and prospects through customised interactions.  At giosg, we have the pleasure of...

UK Property Market Study 2021: How Online Engagement Has Changed

Posted by Nea Bjorkqvist, on 29 April, 2021

A year on and the pandemic is still affecting our lives. Like many industries, the UK property market has gone through ups and downs throughout the last year. To get a clear understanding of the impac...