Engaging with healthcare providers (HCPs) is crucial for driving sales, improving patient outcomes, and gaining recognition. However, in the digital age, traditional methods of HCP engagement such as in-person visits have become less effective.
This has increased the need for HCP engagement platforms that offer a more time and cost-efficient addition to the best HCP engagement strategies. These platforms offer a range of solutions to engage HCPs effectively through various digital channels, including one-to-one chats, webinars, virtual events, and more.
But with so many platform solutions out there, it can be difficult to know which one is the best one for you and what you can exactly do with them.
So in this blog post, we'll highlight the best HCP engagement platforms available in the market today:
What are HCP engagement platforms?
What are the benefits of using HCP engagement platforms
Best HCP engagement platforms
1. giosg
2. IQVIA
3. Aktana
4. Salesforce Health Cloud
5. Veeva Systems
6. MedUniverse
7. PharMethod
8. ZING Engagement Suite
How to choose the best HCP engagement platform?
Key takeaways
What are HCP engagement platforms?
HCP engagement platforms are digital platforms that enable pharmaceutical and medical device companies to connect and engage with healthcare providers (HCPs) effectively. These platforms provide a range of solutions for engaging with HCPs through multiple channels and digital communication options.
The goal of HCP engagement platforms is to build strong relationships between pharmaceutical companies and HCPs, improving the chances of long-term collaborations, increased sales, and better patient outcomes.
HCP engagement platforms also provide ways to track and analyze engagement strategies. Being able to track the effectiveness of your engagement strategies and make data-driven decisions allows you to optimize your engagement efforts over time.
Benefits of utilizing an HCP engagement platform
HCP engagement platforms offer several benefits for pharmaceutical companies, making them an essential tool in today's digital age. Here are some examples of ways in which they help pharma companies:
👉 Enables engagement with healthcare providers effectively and efficiently, regardless of location or time zone
👉 Helps design touchpoints that ensure efficient and meaningful conversations
👉 Offers tools for identifying and targeting HCP specialities according to their specific needs
👉 Helps build stronger relationships, improving the chances of long-term collaborations and increased sales
👉 offers analytics and reporting features, that allow you to refine your approaches over time and optimize your engagement strategies for better outcomes.
Therefore, the HCP engagement marketing strategy is crucial to pharma companies looking for success in the industry, especially in this digital era.
Best HCP engagement platforms
To help you get started with the right solution for you, here’s a breakdown of the best HCP engagement platforms together with their pros and cons:
1. giosg
Source: giosg
Giosg is an engagement platform that enables businesses to communicate with their customers in real time through various channels and interactive content, including chat, popups, banners, and video calls. Giosg works with some of the biggest pharmaceutical companies to provide them with solutions that are customisable and easy to implement.
Key features
- Targeting and qualification tools
- Multi-channel engagement options
- Appointment scheduling
- Product recommendations
- Customization capabilities
Pros
- Multiple pharmaceutical enterprise software integrations
- Real-time data and analytics
- Easy setup
- Personal onboarding and training
- Elements that sit on top of your existing platform
Cons
- Does not come with its own CRM platform
2. IQVIA
Source: IQVIA
IQVIA is a provider of healthcare information technology and services. Their HCP engagement platform helps healthcare professionals stay informed and connected with the latest industry news and events. With a focus on scientific and medical information, IQVIA provides HCPs with access to a range of educational resources.
Key features
- Campaign management
- Comprehensive data analytics
- Multi-channel engagement
Pros
- Insights and reporting
- Integration capabilities
Cons
3. Aktana
Source: Aktana
Aktana is a cloud-based HCP engagement platform that provides pharmaceutical and biotech companies with tools to optimize their engagement with HCPs. Aktana uses AI-powered data analytics to provide real-time insights into HCP behaviours, preferences, and interactions, helping pharmaceutical companies to deliver the most relevant information to HCPs at the right time.
Key features
- Personalized recommendations
- Sales and marketing process optimization
- Integrations capabilities
Pros
- Real-time insights
- Closed-loop feedback system
- Tailored content and resources
Cons
4. Salesforce Health Cloud
Source: Salesforce Health Cloud
Salesforce Health Cloud is a healthcare-specific CRM platform that can be used for HCP engagement. It provides a range of features that can help healthcare providers engage with HCPs more effectively, through personalized, multi-channel campaigns that are integrated with existing IT infrastructure.
Key features
- Patient and HCP data and content management
- Real-time analytics and dashboards
- Wide range of features for patients and HCP collaboration
Pros
- Relationship management tool
- Robust analytics and reporting
- Comprehensive data management
Cons
5. Veeva Systems
Source: Veeva Systems Commercial Cloud
Veeva Systems is a cloud-based technology company that offers a wide range of solutions for the life sciences industry. The platform as a whole has its advantages in terms of compliance, range of tools and flexibility. Additionally, they also provide Veeva Commercial Cloud tool that is powered by their CRM and provides personalised content to further enhance engagement.
Key features
- Multichannel engagement
- Comes with its own CRM platform
- Integration capabilities
Pros
- Content management
- Personalized interactions
- Data analytics
Cons
6. MedUniverse
Source: MedUniverse
MedUniverse is a next-generation digital engagement platform designed to consult and help pharma companies stay connected with healthcare professionals. With a focus on compliant and personalized content, MedUniverse provides HCPs with tailored information based on their areas of interest and expertise. This includes access to a range of educational resources, including webinars, podcasts, and industry news, as well as tools for collaboration and networking with other HCPs.
Key features
- Integration capabilities
- Robust data and analytics
- Personalized content
Pros
- Healthcare industry compliant
- Range of educational resources
- Real-time insights
Cons
- Limited multi-channel engagement
- Limited personalization
7. PharMethod
Source: PharMethod
PharMethod is a leading provider of HCP engagement solutions, and their platform helps healthcare professionals stay informed and engaged. With a focus on real-time information and data, PharMethod provides HCPs with access to the latest industry news and events, as well as a range of educational resources, including webinars, podcasts, and other multimedia content. Additionally, PharMethod offers a range of tools for HCPs to collaborate and network with their peers, including discussion forums and social media integration.
Key features
- Personalized engagement
- Integration capabilities
- Multi-channel engagement
Pros
- Tools for compliance management
- Personalization
- Comprehensive data analytics
Cons
- Technical complexity
- Limited interactive content
8. ZING Engagement Suite
Source: ZING Engagement suite
ZING Engagement Suite is a comprehensive cloud-based HCP engagement platform helping healthcare professionals stay informed and connected with the latest industry news and events. With a focus on real-time information and data, ZING provides HCPs with access to a wide range of educational resources, including webinars, podcasts, & other multimedia content, discussion forums, social media integration, and virtual events.
Key features
- Integration capabilities
- Multi-channel engagement
- Range of digital communication options
Pros
- Personalization
- Tools for compliance management
- Voice and video calling
Cons
- Lack of intuitive user interface
- Limited customization capabilities
- Limited interactive content
In conclusion, there are various HCP engagement platforms available, each with its own set of advantages and disadvantages. The best platform for a company will depend on its specific needs, budget, and technical resources. To help you get started with this selection process, we'll discuss what are the features you need to consider when choosing the right platform for you.
How to choose the best HCP engagement platform?
The shift to digital engagement from in-person meetings has left pharmaceutical employees with one major question: What are the best tools to utilize for optimal HCP engagement?
When choosing the best HCP engagement platform, you need to consider several factors to ensure that the platform meets your specific needs. For starters, you have to consider how the software performs on the following features:
Security 🔐
The platform must have robust security features, including data encryption, access controls, and regular security audits. The platform must also comply with relevant regulations and guidelines, such as GDPR among others. This way your HCP data is protected from unauthorized access, breaches, and other security threats.
Integration 🔗
The HCP engagement platform must integrate with the company's existing systems, such as CRM, marketing automation, and data analytics tools. This ensures that data is shared across the organization, reducing duplication and errors.
Customization 💎
Many pharmaceutical companies need an HCP engagement platform that can be tailored to their specific needs. The platform must provide the flexibility to configure and customize workflows, data fields, and other aspects of the software.
Analytics 📈
The HCP engagement platform must have robust analytics capabilities, providing insights into HCP engagement and performance metrics. This helps companies measure the effectiveness of their engagement efforts and make data-driven decisions.
User experience 👍
The platform must be user-friendly and easy to use, ensuring that HCPs can engage with the company seamlessly. This can lead to improved HCP satisfaction and increased engagement.
Cost 💸
This includes the cost of implementation, customization, and ongoing maintenance costs. The platform must provide value for money and fit within the company's budget.
In conclusion, you must consider several factors when choosing an HCP engagement platform. But once you know how a platform performs on each of the key features you can move on to selecting one of the platform solutions that meet your company’s needs.
Key takeaways
In conclusion, the best HCP engagement platforms offer a range of solutions to help pharmaceutical and medical device companies engage with healthcare providers effectively. From personalized content to AI-powered engagement strategies, these platforms provide a range of features that enable companies to engage with HCPs across various channels.
If you're looking to improve your company's HCP engagement strategies, consider one of the platforms listed above to help you achieve your goals. Or check out our other articles to learn more about what HCPs are looking for or what are the current proven methods for boosting your engagement strategy.
You can also book a demo with us to begin boosting your HCP engagement strategy today!