13 Best eCommerce Tools to Grow Your Business in 2024

Are you having trouble choosing the right platform from the e-commerce tool jungle? Don’t worry, we have got you covered!

Here are the 13 best e-commerce tools for growing your business. With the information listed on this blog, it will be a breeze to choose which one is best for your website.

What are eCommerce tools?

Running an e-commerce website is a lot of work. Especially, if you are doing everything manually. E-commerce tools help you automate and optimise your e-commerce website. This saves you time and helps you grow your business.

ecommerce tools

Here are some examples of useful e-commerce tools:

  • conversational marketing tools 
  • video editing tools
  • interactive content tools
  • email marketing tools
  • tracking tools
  • shipping tools
  • payment tools

Now on to the list of 13 best e-commerce tools for your business. First, we have:

What are the best tools for eCommerce?

1. giosg

GIOSG - e-commerce tools

First, we have giosg - the ultimate e-commerce customer experience platform.

With the e-commerce tools offered by the giosg platform, you can lift your website experience to another level and build an e-commerce site that customers will love.

Giosg integrates conversational marketing tools, such as live chat and chatbots, with selling tools such as targeted popups, banners, product recommendation quizzes and shoppable videos.

In short, giosg offers e-commerce stores a full toolbelt for creating the most stand-out customer experience. Additionally, they are constantly adding new products to the platform that help customers improve their e-commerce businesses. For example, their live shopping tools will be available next year.


  • Contact sales for more information


  • Shoppable videos
  • Content-sharing bots
  • Personalised shopping assistant (one-to-one video shopping)
  • Live chat software
  • Quick customer service
  • No coding required
  • Chatbots
  • Product recommendation quizzes
  • Popups
  • Games
  • Interactive forms
  • Shopping cart integration
  • Also coming up: live shopping


  • No Shopify integration

2. Loop Returns

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Loop Returns is a refund and return tool. Loop lets you manage returns automatically as well as control how and when the returns get approved.

Customers can also swap their products for any new alternative. Loop will place the new order within your Shopify store. 


  • Contact sales for more information


  • Shopify integrable
  • User-friendly
  • Helpful customer service


  • New features behind an additional paywall
  • Not possible to see all the analytics

3. Gorgias 

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Gorgias is a help desk that empowers you and your support team with features that will allow you efficient and fast handling of your customers' support requests. It is possible to connect all of your customer service channels like email and Messenger to one place and control them from there. 


  • Starter - $10/month
  • Basic - $50/month
  • Pro - $300/month
  • Advanced - $750/month
  • Enterprise - contact sales for more information


  • Many different packages to choose from
  • Can be integrated with 80+ different platforms, such as Shopify and Magento
  • Live chat support


  • Not compatible with Firefox
  • Automation add-on with extra charge

4. Elfsight 

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Elfsight is a website-building platform, built to help businesses to boost their sales, engage visitors and collect leads etc. 

This solution helps owners choose the right widget for their task, which helps generate leads by offering customer support and helping to grow social followers. Elfsight applications can be put into any website platform. 

Through the Elfsight website, you can configure and modify your website without coding. You can embed content from Facebook, Pinterest, Instagram, Twitter, and other social media platforms into the website quickly and easily. 


  • Lite - free of charge
  • Basic - $5/month
  • Pro - $10/month
  • Enterprise - $25/month


  • Affordable
  • Free to a limited extent
  • No coding required
  • Wide selection of widgets 


  • Just widgets, not offering website building
  • Does not offer yearly subscriptions

5. Privy

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Privy is a tool for email and SMS marketing. It helps you every step of the way on your customer’s journey on your website, whether you need pop-ups or customer win-back emails. 


  • Free
  • Starter Plan - $15/month
  • Growth Plan - $45/month
  • Conversion Only - starting from $70/month


  • Easy to edit templates
  • No coding required
  • Mobile-friendly
  • Free to a limited extent


  • More suitable for small businesses than bigger ones
  • Limited customisation options

6. Constant Contact 

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Constant Contact is an email marketing tool that lets you create email marketing templates, automate and manage campaigns, build contact lists, and take care of customer relationships.


  • Core - starting at $9.99/month
  • Plus - starting at $45.00/month
  • CRM platform by SharpSpring - starting at $449.00/month


  • Ready-made templates
  • Works regardless of company size
  • User-friendly
  • Shopify integrable


  • Not mobile-friendly
  • No free trial
  • Limited customisation options

7. Videoly 

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Videoly is a product video hub for online stores and brands, providing relevant, hand-picked product videos at scale. Videos like reviews, video feedback, presentations, comparisons, unboxing, how-to, hands-on, etc. 

Product video content helps to increase conversions, maximise time spent on site, and overall give consumers rich information.


  • Contact sales for more information


  • Great customer support
  • Easy to implement
  • Access to statistics
  • Reduces bounce rates


If there is a very specific product, it is hard to find a video for it.

8. MemberStack 

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Memberstack is a membership integration that runs on your website. It integrates with your website design to match your branding. You can create members-only websites, dashboards, web apps, and intranets. You can also monetize your website by having paid membership and membership levels.


  • Free trial
  • Basic - $25/month
  • Professional - $35/month
  • Established - contact sales for more information


  • Ready-made templates
  • Unlimited free trial
  • Allows customers to pay with Klarna and Apple Pay
  • Zapier integration


  • No Shopify integration
  • Requires some knowledge of React

9. Podia 

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Podia is a versatile internet marketing platform. You can use it as a digital storefront for online courses, digital downloads, paid webinars and membership sites. It is also possible to build online courses or sell coaching with Podia.


  • Free
  • Mover - $39/month
  • Shaker - $89/month
  • Earthquaker - $199/month


  • Free to a limited extent
  • No coding required
  • Customer service is available 7 days a week
  • User-friendly


  • Narrow analytics are available, not possible to track conversions


10. The Automated Coupon


The Automated Coupon by MakeWebBetter is a HubSpot App that lets you create personalized coupon codes automatically and helps to engage with your customer. The coupon code is generated when the targeted event is triggered from the defined HubSpot Workflow and converts your customers with more unique coupon codes to boost your conversion rate and sales and have the opportunity to recover your abandoned carts.

Generate Targeted Coupons 
Target Customers with Redemption Limits 
Use Coupon Properties with HubSpot Emails 

Only for the WooCommerce Store 

11. Dotdigital

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Dotdigital is a Software-as-a-Service (SaaS) marketing platform that enables companies to create, test and send data-driven automated campaigns. The world's first carbon-neutral marketing automation platform helps you to control your data, campaigns and APIs from one place.


  • A free trial exists, contact sales for more information


  • Live-chat feature
  • Has various integrations to e-Commerce platforms
  • Efficient customer service
  • Creative templates


  • Chat-function underdeveloped

12. Omnisend

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Omnisend is a top email & SMS marketing automation platform designed to help e-commerce merchants increase sales and build customer loyalty. This is done by combining marketing channels like email, SMS, and push notifications across campaigns and automation, helping brands easily send the right messages at the right time. On top of that, Omnisend’s intelligent segmentation allows for greater marketing personalization and flexibility.

Standard - starts at $16/month
Pro - starts at $59/month

User-friendly email and forms builders
Ready-made templates
No coding required
100+ integrations with apps and platforms, including Shopify and BigCommerce
24/7 live chat customer service

Have to add data from scratch to social campaigns


13. Mason


is a “Browse to Buy” no-code headless sales engine for commerce that helps brands improve online conversions.

Their sales engine focuses on the customer journey from when they land on the website until he/she adds items to the cart and check out. They have close to 35+ playbooks across personalization, merchandising, and automation of sales & promotions

Key Playbooks include:

  • Personalization - Create Abandoned cart reminders, customized Quizzes, Product bundles & Frequently Bought Together

  • Merchandising - Highlight key product features with Feature cards, trust packs, comparison cards, and inventory automation such as hot selling items, few units left, new arrivals, best sellers, out of stock, etc.

  • Sales & promotions Automate discount sales & clearance sales with product banners, announcement bars, product badges, and welcome incentives.


Free to start upto 50 orders

Starter Plan - $49/mo

Grow Plan - $299/mo

Scale Plan - $799/mo


No code required

Free plan available for up to 50 orders/mo

A comprehensive collection of templates & playbooks

No designer/developer dependency


No yearly plan is available

So, which one fits your needs?

Deciding what the best solution for your business is can be pretty overwhelming. I hope this list helped you decide which is best for your e-commerce company.

If you wish to hear more about giosg and what we can do to help you grow your business, request a demo today!