giosg Blog

Capture and convert leads – the magic words on every marketer’s lips and a top priority in their online marketing objectives. Increasing traffic to your website is of course key but capturing and conv...

There’s no doubt that in all businesses, marketers work hard to make their online marketing efforts generate a steady flow of new leads. Among other things, they need to be able to provide smooth and ...

Choosing a chatbot is an investment and as a marketer it’s important that you make sure you get the most out of it to see an improvement in your marketing results.  It requires careful consideration a...

The demand for digital services is constantly rising. Customers increasingly interact with businesses outside business hours and expect to find solutions to their problems without delay.  At the same ...

With their conversational approach and 24/7 support, chatbots are marketing teams’ best friends that help optimise customer experiences and boost lead generation online. They provide an efficient way ...

With businesses moving more and more online, marketing teams are challenged both with attracting website visitors and identifying and qualifying leads that their sales team is looking for. On top of v...

Most marketers will be familiar with behavioural targeting, a technique commonly used in online advertising that uses visitor browsing data, such as search terms or websites visited, to display releva...

Marketers work hard to drive traffic to their website, from SEO to PPC ads and social media campaigns. But the real challenge begins after visitors land on your website, when it’s time to capture and ...

 It’s no secret that the more fields you have, the higher your form abandonment rate. In fact, 81% of people abandon online forms after starting to fill it out.  So what can marketers do to optimise t...