giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

Single-Step Forms vs Multi-step Forms: What to Choose?

Posted by Madhuparna Chaudhuri, on 9 June, 2021

How to collect the most relevant information from customers, while keeping them engaged? This is a common question that keeps circling back when marketers plan their lead capture and inbound marketing...

How to Create High-Converting Lead Magnets?

Posted by Madhuparna Chaudhuri, on 3 June, 2021

It’s always a challenge to scale your business organically. In order to grow, you need relevant prospects with whom you can build long-lasting relationships. The question still remains, how to secure ...

4 Top Lead Generation Form Templates to Boost Conversions

Posted by Silja Kaurala, on 28 May, 2021

Lead capture forms and lead generation bots are marketing teams’ everyday tools for collecting contact information, generating leads, and qualifying them further before forwarding them to sales. Both ...

4 Lead Capture Form Mistakes [+How to Avoid Them with Bots]

Posted by Silja Kaurala, on 8 April, 2021

Lead capture forms embedded into websites or landing pages are still the most common tool for collecting contact information and lead generation. 74% of marketers are using web forms for lead generati...

How to Generate Seller Leads on Property Portals?

Posted by Nea Bjorkqvist, on 29 March, 2021

The way people search for their next home has changed drastically over the years. Today the house hunting journey usually begins on property portals. Recent research in the UK shows that 77% house hun...

Lead Generation for Estate Agents: 8 Ways to Get More Leads in 2021

Posted by Nea Bjorkqvist, on 5 May, 2021

You’re putting effort into driving traffic to your website, but for some reason your inbound leads just aren’t converting. And often the leads that are generated aren’t qualified - whether it’s home b...

11 Best Lead Generation Tools to Convert Inbound Leads in 2021

Posted by Silja Kaurala, on 13 May, 2021

Lead generation tools provide an interactive way to convert inbound leads and qualify them before sending them to your sales team. They make it easy for you to target and engage with your website visi...

How To Get Started With Chatbots for Lead Generation

Posted by Silja Kaurala, on 31 March, 2021

Acquiring a chatbot for marketing purposes is an investment you want to make with careful consideration. The bot you finally choose should meet both your marketing needs and lead generation objectives...

How Not to Annoy Visitors with Your Lead Capture Pop-ups

Posted by Silja Kaurala, on 8 April, 2021

Finding the balance between using pop-ups effectively and trying to avoid annoying your visitors can sometimes be challenging. We know that pop-ups can frustrate visitors but at the same time, they’re...