giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

9 Easy Ways to Improve Your Lead Capture Form Conversions

Posted by Silja Kaurala, on 8 March, 2021

Capture and convert leads – the magic words on every marketer’s lips and a top priority in their online marketing objectives. Increasing traffic to your website is of course key but capturing and conv...

5 Ways How Chatbot Helps in Lead Generation

Posted by Silja Kaurala, on 8 March, 2021

There’s no doubt that in all businesses, marketers work hard to make their online marketing efforts generate a steady flow of new leads. Among other things, they need to be able to provide smooth and ...

What to Consider When Buying a Chatbot for Marketing?

Posted by Silja Kaurala, on 19 February, 2021

Choosing a chatbot is an investment and as a marketer it’s important that you make sure you get the most out of it to see an improvement in your marketing results.  It requires careful consideration a...

A Guide to Lead Generation Chatbots

Posted by Silja Kaurala, on 8 March, 2021

The demand for digital services is constantly rising. Customers increasingly interact with businesses outside business hours and expect to find solutions to their problems without delay.  At the same ...

6 Best Lead Generation Chatbot Examples and Use Cases

Posted by Silja Kaurala, on 8 March, 2021

With their conversational approach and 24/7 support, chatbots are marketing teams’ best friends that help optimise customer experiences and boost lead generation online. They provide an efficient way ...

How to Qualify Leads with Chatbots

Posted by Silja Kaurala, on 19 February, 2021

With businesses moving more and more online, marketing teams are challenged both with attracting website visitors and identifying and qualifying leads that their sales team is looking for. On top of v...

How to Use Onsite Behavioural Targeting to Improve Lead Capture

Posted by Mark Weijers, on 25 January, 2021

Most marketers will be familiar with behavioural targeting, a technique commonly used in online advertising that uses visitor browsing data, such as search terms or websites visited, to display releva...

Lead Capture Best Practice: High-converting Tactics for your Website

Posted by Nea Bjorkqvist, on 4 March, 2021

Marketers work hard to drive traffic to their website, from SEO to PPC ads and social media campaigns. But the real challenge begins after visitors land on your website, when it’s time to capture and ...

5 Tips to Convert More Leads with Multi Step Forms

Posted by Nea Bjorkqvist, on 1 March, 2021

 It’s no secret that the more fields you have, the higher your form abandonment rate. In fact, 81% of people abandon online forms after starting to fill it out.  So what can marketers do to optimise t...