giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

What is Conversational Marketing?

Posted by Kimi Tiinus, on 12 March, 2020

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

The ABCs of A/B testing - how to optimise your website

Posted by Nea Bjorkqvist, on 7 July, 2020

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise website and recognise what works well and what doesn't. Whethe...

5 ways to convert more B2B leads on your website

Posted by Nea Bjorkqvist, on 12 February, 2020

Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

5 website design mistakes to avoid in 2020

Posted by Linda Kullas, on 2 November, 2019

Live chat and chatbots are both great features to consider during a website revamp. Our customers often tell us that one of the main reasons they have started using chat or chatbots is because they fi...

How to increase employee engagement with gamification

Posted by Nea Bjorkqvist, on 4 June, 2019

For over a decade now, gamification has been used by businesses to improve employee training, participation and motivation. Gamification takes elements of video games and applies it into non-gaming co...

Captivate and capture your online leads - why interactive content is the new king!

Posted by Nea Bjorkqvist, on 9 April, 2019

It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating val...

A partnership story by Moment Group

Posted by Kimi Tiinus, on 27 March, 2019

During the 8 years in business, giosg has transformed into a leading chat provider in Finland while challenging the top spot in the UK and Sweden as well. In addition to acquiring customers, we have a...

Tackling the application decline - how universities can boost conversions online

Posted by Nea Bjorkqvist, on 19 March, 2019

The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have t...

Top 4 reasons why your business should start using live chat

Posted by Nea Bjorkqvist, on 1 April, 2019

Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between saving resources and providing a top notch experience, especial...