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Conversational Marketing: The Era of Customer-Centric Conversations [4 reasons to use conversational marketing]

Posted by Kimi Tiinus on July 18, 2018

Conversational marketing has been a buzzword in the marketing field for a while now. This has caused businesses to start wondering whether they could benefit from conversational marketing. Do companies even recognize conversational marketing as a separate activity from inbound marketing? What is the difference between the two? We started thinking about this too - are we conversational marketers? Let’s see what these concepts mean and how to utilize them while figuring out what kind of marketer you are.