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What is Conversational Marketing?

Posted by Kimi Tiinus on March 11, 2020

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing revenue. The name itself tells a lot about the term already - but if you're wondering how conversational marketing works, why it's so important in 2020, and where it fits in with the world of inbound, keep on reading! 

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