giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

What is Conversational Marketing?

Posted by Kimi Tiinus, on 12 March, 2020

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

Top 4 reasons why your business should start using live chat

Posted by Nea Bjorkqvist, on 14 September, 2020

Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between saving resources and providing a top notch experience, especial...

How expanding customer support channels can create more value for contact centres

Posted by Nea Bjorkqvist, on 12 April, 2019

The interaction between businesses and consumers has completely changed, due to the increase in mobile usage and the rise in digital.

Black Friday and eCommerce - learnings from 2017 and how to succeed this year

Posted by Nea Bjorkqvist, on 14 September, 2020

Black Friday first began in the US and has spread like wildfire internationally. Last year 91% of retailers in the UK and 81% in the US offered Black Friday discounts and promotions, according to a Sa...

What happens on your website after dark?

Posted by Kimi Tiinus, on 15 April, 2020

[Derived and updated from our previous blog by Petri Vilpponen] With Halloween coming up, we have started thinking about the horror stories we face as businesses - Disappointed customers, high returns...

Will AI-powered chat or chatbots replace human jobs and how far should self-service go?

Posted by Niklas Vernersson, on 15 April, 2020

The term artificial intelligence (AI) was first introduced a while back in 1956 by John McCarthy known as “the father of AI”. Since then, and especially in the 21st century, discussions have generally...

4 companies and 4 detailed examples of improved customer experience

Posted by Kimi Tiinus, on 21 February, 2020

Facts, figures and detailed insights are often lacking, when it comes to customer service. That's why we wrote this jargon-free article with 4 examples of how different companies have succeeded in pro...

How chat feedback improves service design

Posted by Guest blogger, on 3 June, 2019

In an initial implementation meeting with a customer, clear goals and KPIs for a chat service are always planned. The most common early stage goals often include characteristics like: Sales orientatio...

Customer experience through time- Where we are now and where we are headed

Posted by Daniela Huaman, on 14 September, 2020

We have been doing a lot of research around customer experience recently, really delving into into all things CX, not only defining concepts such as customer journey and touchpoints, but also figuring...