giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

What is Conversational Marketing?

Posted by Kimi Tiinus, on 12 March, 2020

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

Top 4 reasons why your business should start using live chat

Posted by Nea Bjorkqvist, on 1 April, 2019

Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between saving resources and providing a top notch experience, especial...

How expanding customer support channels can create more value for contact centres

Posted by Nea Bjorkqvist, on 12 April, 2019

The interaction between businesses and consumers has completely changed, due to the increase in mobile usage and the rise in digital.

How to avoid abandoned shopping carts?

Posted by Nea Bjorkqvist, on 15 April, 2019

What is cart abandonment? Imagine a scenario where you walk into a supermarket and start filling up your shopping cart. While shopping you bump in to a neighbour, have a quick catch up, and following ...

Step up your live chat game for holiday season

Posted by Laura Leskinen, on 3 June, 2019

Black Friday, Cyber Monday and other major "holidays" can make any customer service agent sweat. Who can blame them though, as the service lines and chat windows pop up one after another.  The popular...

Black Friday and eCommerce - learnings from 2017 and how to succeed this year

Posted by Nea Bjorkqvist, on 3 June, 2019

Black Friday first began in the US and has spread like wildfire internationally. Last year 91% of retailers in the UK and 81% in the US offered Black Friday discounts and promotions, according to a Sa...

What happens on your website after dark?

Posted by Kimi Tiinus, on 15 April, 2020

[Derived and updated from our previous blog by Petri Vilpponen] With Halloween coming up, we have started thinking about the horror stories we face as businesses - Disappointed customers, high returns...

Will AI-powered chat or chatbots replace human jobs and how far should self-service go?

Posted by Niklas Vernersson, on 15 April, 2020

The term artificial intelligence (AI) was first introduced a while back in 1956 by John McCarthy known as “the father of AI”. Since then, and especially in the 21st century, discussions have generally...

4 companies and 4 detailed examples of improved customer experience

Posted by Kimi Tiinus, on 21 February, 2020

Facts, figures and detailed insights are often lacking, when it comes to customer service. That's why we wrote this jargon-free article with 4 examples of how different companies have succeeded in pro...