Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing revenue. The name itself tells a lot about the term already - but if you're wondering how conversational marketing works, why it's so important in 2020, and where it fits in with the world of inbound, keep on reading!
Fellow marketers, small business owners, entrepreneurs and to whom it may concern, our professional day-to-day lives are designated to the great search of the ultimate lead generation strategy. That’s why in this blog we introduce you to lead generating chatbots. Let’s face it, contact forms are dead and we believe generating leads with chatbot strategies will replace those old static in-page contact forms. But first things first, let’s discuss what a chatbot actually is and also why this will be the marketers’ new favourite tool. Let’s break it down step by step.
An intelligent chatbot differs from the typical chatbot as it is able to learn both autonomously and from the customer service agent. Instead of providing the incorrect answer, the intelligent chatbot will ask for assistance from a customer service agent. Today, implementing this type of chatbot is easy.
Chatbot projects often have a reputation for being time-consuming and costly to implement. However, chatbots today come in all shapes and sizes with various capabilities and levels of advancement. This is great news, as not every business will need a chatbot with AI capabilities! In fact, sometimes less advanced bots like button-based bots can be just as effective.
Chatbots are your first line of customer service and a crucial part of your virtual assistance solution. As exciting it might be to have a face to face conversation with a robot, the technology still doesn’t live up to online users’ expectations.
Implementing a chatbot is an excellent method for interacting with your (potential) customers 24/7/365 while keeping cost in check. If you are not yet considering jumping into a chatbot and AI bandwagon, you should!
However, before you reap benefits mentioned above, you need to do some work. Building a chatbot that delivers results requires both time and effort. We at GetJenny have helped our customers to launch dozens of chatbots (and quite a few of them on giosg platform), and we believe we’ve found the right steps to a successful chatbot launch. We hope that sharing some of our lessons helps you to carry out a successful chatbot project as well.
The hype around AI applications that is about to swipe through industries and the customer service function, in particular, is enormous, but so far we've seen little real-life experiences how the chatbots function, how's it like to implement one and what the results are. That's why we put together an interview with one of the early adopters of chatbots, If Insurance.
Computer-controlled bots who can communicate with customers. That has been the dream of customer service professionals for quite a while now. Corporate giants have been testing them since the last decade but so far, we haven't seen them implemented at scale.
Once again, there's an industry-wide hype around chatbots but this time, that hype will pay off. And there are two simple reasons why they will actually make it.