giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

AI Chatbot vs Rule-based Chatbot: Which is the smarter choice for your business?

Posted by Ida Sundstedt, on 1 September, 2023

It has hardly escaped anyone that artificial intelligence, or as it is shortened; AI, is a buzzword right now. There is a lot of information on the subject, and we have become accustomed to headlines ...

The Future of Engagement: Chatbots for Customer Service

Posted by Ric Hawkins, on 25 August, 2023

Customer interactions with businesses are always evolving. And now chatbot technologies are providing a whole new level of customer service. Chatbots for customer service can help companies provide pe...

How to design your chatbot personality that fits your business

Posted by Jenna Bunnell, on 19 January, 2023

Chatbots have evolved from merely functional tools. Now, chatbots are brand ambassadors. They are used in every sector—from e-commerce to gaming. A chatbot can significantly impact the customer experi...

6 Ways to Use Chatbots to Increase Sales

Posted by Vanja Maganjic, on 2 June, 2023

Chatbots are great tools for communicating with users, leads, customers, and anyone in between. They can help you build relationships with your audience, quickly answer questions and increase your sal...

6 Ways Chatbots Influence your Marketing ROI

Posted by David Morneau, on 25 August, 2023

Process automation is now more habitual for businesses than ever before – we strive to take advantage of new technology to improve, optimize, and make more profit.

What is an AI Chatbot? Here's What You Need to Know (+Infographics)

Posted by Jade Ventoniemi, on 12 September, 2023

Artificial intelligence (AI) is here for the long haul and is making leaps and bounds on how it can optimise business processes. You never know, AI chatbots could be the next solution to make you go, ...

Giosg at B2B Marketing Expo 2021: Interactive Content for the Win

Posted by Jade Ventoniemi, on 22 November, 2021

At the 2021 B2B Marketing Expo at ExCeL London, you could find a diverse group of industry professionals searching for a myriad of things.

The Disappearance of 3rd Party Cookies Highlights Data-based Marketing

Posted by Alina Lehtinen-Vela, on 3 January, 2023

A house DJ spinning his magic at 10 am on a Wednesday, is it a holiday party in Ibiza or the virtual MarTech Nordic event starting up?

Easy-to-Use Chatbot Templates to Try on Your Website

Posted by Jade Ventoniemi, on 4 April, 2022

So you may have realised your company needs a chatbot on its website. Traffic is coming into your website no problem, but you notice that you need some assistance with decreasing bounce rate, increasi...