giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

AI Chatbot vs Rule-based Chatbot: Which is the smarter choice for your business?

Posted by Ida Sundstedt, on 28 April, 2023

It has hardly escaped anyone that artificial intelligence, or as it is shortened; AI, is a buzzword right now. There is a lot of information on the subject, and we have become accustomed to headlines ...

5 Ways AI is Transforming E-Commerce in 2023

Posted by Marcos Isaias, on 26 May, 2023

If you're an e-commerce business owner, there's a good chance you've heard of artificial intelligence (AI). You may have even considered using AI to help run your business. But what exactly is AI, and...

What is an AI Chatbot? Here's What You Need to Know (+Infographics)

Posted by Jade Ventoniemi, on 4 January, 2023

Artificial intelligence (AI) is here for the long haul and is making leaps and bounds in how it can optimise business processes. You never know, AI chatbots could be the next solution to make you go, ...

The Disappearance of 3rd Party Cookies Highlights Data-based Marketing

Posted by Alina Lehtinen-Vela, on 3 January, 2023

A house DJ spinning his magic at 10 am on a Wednesday, is it a holiday party in Ibiza or the virtual MarTech Nordic event starting up?

How to Increase eCommerce Conversion Rate with Machine Learning

Posted by Kimi Tiinus, on 22 September, 2022

Are you interrupting your online visitors - or are you leaving them hanging?  Most industries working with large amounts of data have already recognized the value of AI and machine learning technology...

AI Trends of 2019 and Beyond

Posted by Kimi Tiinus, on 24 May, 2021

AI has not yet reached the point of being a mainstream phenomenon and still needs a fair bit of elaboration, but it's certainly getting there. When that time comes, companies will need to be ready to ...

5 impressive AI applications in use today

Posted by Nea Bjorkqvist, on 4 February, 2022

AI is being used in so many impressive, creative and beneficial ways across pretty much every sector out there. The common denominator, regardless of industry, is that AI often works behind-the-scenes...

Will Chatbots Replace Human Jobs and How Far Should Self-Service Go?

Posted by Niklas Vernersson, on 23 February, 2021

The term artificial intelligence (AI) was first introduced a while back in 1956 by John McCarthy known as “the father of AI”. Since then, and especially in the 21st century, discussions have generally...

How to get started with AI - as told by our AI expert

Posted by Kimi Tiinus, on 16 March, 2021

“It's so simple and easy to use, it requires no IT or implementations to your own systems, and when you think about a basic marketing budget - it costs mere pennies.” - Minsu Rauramo on AI at giosg We...