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Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

What You Need to Know to Boost Engagement with eDetailing

Posted by Nea Mikkola, on 14 September, 2023

Many pharma reps and marketers are well-versed on managing face-to-face interactions. But what about virtual engagement, or eDetailing? Although physical interactions still definitely hold their place...

4 Key Trends Driving Pharma Digital Marketing in 2023

Posted by Nea Mikkola, on 15 September, 2023

In the pharmaceutical industry, things are changing rapidly. And these transformations are a further affirmation of the transformative potential that digital marketing holds in this industry. In fact,...

Demystifying Omnichannel HCP Engagement in Pharma: Key Insights [2023]

Posted by Nea Mikkola, on 1 September, 2023

In the digital era, effectively engaging healthcare professionals (HCPs) requires a comprehensive approach that continues throughout communication channels.

Navigating the Digital Landscape: Virtual Engagement in Pharma

Posted by Nea Mikkola, on 1 September, 2023

In today's fast-changing pharmaceutical industry, virtual engagement has become a game-changer. It's a way for companies to connect with healthcare professionals (HCPs) in a more efficient way than ev...

How to Execute an Effective HCP Marketing Strategy

Posted by Ida Sundstedt, on 1 September, 2023

Succeeding in reaching a target group that is known for its short attention span, stressful daily work, and having a different approach to healthcare marketing and campaigns itself – is a challenge. I...

Digital HCP Engagement: A Comprehensive Guide for Pharma Professionals

Posted by Nea Mikkola, on 11 September, 2023

Healthcare professionals (HCPs) are increasingly relying on technology to stay up-to-date with the latest information and resources. As a result, pharmaceutical companies need to adapt their marketing...

Top 5 HCP Engagement strategies and How to Execute Them

Posted by Nea Mikkola, on 24 August, 2023

Healthcare professional engagement, also known as HCP engagement, is a critical aspect of the success of any pharmaceutical company.

What is HCP Engagement: Everything You Need to Know

Posted by Nea Mikkola, on 18 July, 2023

HCP engagement faces numerous obstacles that more and more pharmaceutical companies are recognising and trying to address in today’s highly competitive environment.

Best HCP Engagement Platforms in 2023

Posted by Nea Mikkola, on 11 September, 2023

Engaging with healthcare providers (HCPs) is crucial for driving sales, improving patient outcomes, and gaining recognition. However, in the digital age, traditional methods of HCP engagement such as ...