giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

5 Best eDetailing Software in 2024

Posted by Nea Mikkola, on 19 January, 2024

Are you familiar with edetailing software? If not, it's time to get in the know. Edetailing is changing the pharmaceutical industry and revolutionizing the way you educate and engage healthcare profes...

What You Need to Know to Boost Engagement with eDetailing

Posted by Nea Mikkola, on 5 January, 2024

Many pharma reps and marketers are well-versed in managing face-to-face interactions. But what about virtual engagement or eDetailing? Although physical interactions still definitely hold their place ...

4 Key Trends Driving Pharma Digital Marketing in 2024

Posted by Nea Mikkola, on 28 February, 2024

In the pharmaceutical industry, things are changing rapidly. And these transformations are a further affirmation of the transformative potential that digital marketing holds in this industry. 90% of p...

Here's What You Need to Know About Omnichannel HCP Engagement in 2024

Posted by Nea Mikkola, on 5 December, 2023

Effectively engaging healthcare professionals (HCPs) requires a comprehensive approach that continues throughout communication channels. This is why, 98% of pharmaceutical executives emphasize the imp...

Navigating the Digital Landscape: Virtual Engagement in Pharma

Posted by Nea Mikkola, on 21 March, 2024

Virtual engagement has become a game-changer in the pharmaceutical industry. It's a way for companies to connect with healthcare professionals (HCPs) in a more efficient way than ever using technology...

3 Actionable Steps for an Effective HCP Marketing Strategy

Posted by Ida Sundstedt, on 11 December, 2023

Succeeding in reaching a target group that is known for its short attention span and stressful daily work – is a challenge. In addition to this, the way HCP marketing has shifted from working with a l...

Digital HCP Engagement: A Comprehensive Guide for Pharma Professionals

Posted by Nea Mikkola, on 27 October, 2023

Healthcare professionals (HCPs) are increasingly relying on technology to stay up-to-date with the latest information and resources. As a result, pharmaceutical companies need to adapt their marketing...

Top 5 HCP Engagement strategies and How to Execute Them

Posted by Nea Mikkola, on 24 August, 2023

Healthcare professional engagement, also known as HCP engagement, is a critical aspect of the success of any pharmaceutical company.

What is HCP Engagement: Everything You Need to Know

Posted by Nea Mikkola, on 19 March, 2024

HCP engagement faces numerous obstacles that more and more pharmaceutical companies are recognising and trying to address in today’s highly competitive environment.