giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

Captivate and capture your online leads - why interactive content is the new king!

Posted by Nea Bjorkqvist, on 9 April, 2019

It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating val...

Tackling the application decline - how universities can boost conversions online

Posted by Nea Bjorkqvist, on 19 March, 2019

The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have t...

How expanding customer support channels can create more value for contact centres

Posted by Nea Bjorkqvist, on 12 April, 2019

The interaction between businesses and consumers has completely changed, due to the increase in mobile usage and the rise in digital.

How to avoid abandoned shopping carts?

Posted by Nea Bjorkqvist, on 15 April, 2019

What is cart abandonment? Imagine a scenario where you walk into a supermarket and start filling up your shopping cart. While shopping you bump in to a neighbour, have a quick catch up, and following ...

Step up your live chat game for holiday season

Posted by Laura Leskinen, on 3 June, 2019

Black Friday, Cyber Monday and other major "holidays" can make any customer service agent sweat. Who can blame them though, as the service lines and chat windows pop up one after another.  The popular...

What happens on your website after dark?

Posted by Kimi Tiinus, on 15 April, 2020

[Derived and updated from our previous blog by Petri Vilpponen] With Halloween coming up, we have started thinking about the horror stories we face as businesses - Disappointed customers, high returns...

Goal-oriented chatting is built on Goals, Rules and Reporting

Posted by giosg support team, on 29 October, 2018

Goal-oriented chatting is more than just live chat, it’s building a strategy of goals and measuring results to keep growing your business. So what is it?

How we used AI to solve one of the most pressing daily needs: the coffee supply

Posted by Päivi Harju, on 14 November, 2017

Finland has been ranked number one among the countries that drink most coffee, and our Helsinki office is no exception. Our office practically runs on coffee and we take it very seriously. We brew a l...

How to serve better and sell more utilising visitor's shopping cart information

Posted by Päivi Harju, on 20 September, 2017

An estimate of 4 trillion USD worth merchandise was abandoned in 2016. Every time consumers are asked for a reason for this behaviour one of the most common answers is higher than expected shipping co...