---
title: Blog | giosg | How to
description: How to | Get best practices and expert insight into conversational marketing, inbound lead generation and customer engagement in our blog.
---

[![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en)

- [**](https://www.giosg.com/)
- Platform
  
  ##### Featured products
  
    - [Web Personalization](https://www.giosg.com/en/web-personalization)
    - [AI Assistants](https://www.giosg.com/en/ai-agent)
    - [Live Chat](https://www.giosg.com/en/products/live-chat)
    - [Button Chatbot](https://www.giosg.com/en/products/chatbots)
    - [Video Bot](https://www.giosg.com/en/video-bot)
  
  
  ##### Industry solutions
  
    - [Automotive](https://www.giosg.com/en/industries/automotive)
    - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
    - [eCommerce](https://www.giosg.com/en/en/industries/retail)
    - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
    - [Telecommunications](https://www.giosg.com/en/industries/telecommunications)
  
  
  ##### Use cases
  
    - [Customer service](https://www.giosg.com/en/solutions/customer-service)
    - [Digital sales](https://www.giosg.com/en/solutions/sales)
    - [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
    - [Live Shopping](https://www.giosg.com/en/live-video-shopping)
  
  
  ##### Integrations
  
    - [All integrations](https://www.giosg.com/en/integrations)
- [Customer stories](https://www.giosg.com/customer-success-stories)
- [Pricing](https://www.giosg.com/en/pricing)
- Resources
  
    - [Blogs](https://www.giosg.com/blog)
    - [Guides](https://www.giosg.com/en/guides)
    - [Events](https://www.giosg.com/events)
    - [Customer Stories](https://www.giosg.com/customer-success-stories)
    - [Podcast](https://www.giosg.com/podcast)
- Company
  
    - [Our story](https://www.giosg.com/en/company)
    - [Partners](https://www.giosg.com/en/partner-directory)
    - [Careers](https://careers.giosg.com/)
    - [Newsroom](https://www.giosg.com/en/newsroom)
    - [Security](https://www.giosg.com/en/security)

[Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales)

![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)

- [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)
- [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

Platform

##### Featured products

- [Web Personalization](https://www.giosg.com/en/web-personalization)
- [AI Assistants](https://www.giosg.com/en/ai-agent)
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [Button Chatbot](https://www.giosg.com/en/products/chatbots)
- [Video Bot](https://www.giosg.com/en/video-bot)

##### Industry solutions

- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [eCommerce](https://www.giosg.com/en/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

##### Use cases

- [Customer service](https://www.giosg.com/en/solutions/customer-service)
- [Digital sales](https://www.giosg.com/en/solutions/sales)
- [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)

##### Integrations

- [All integrations](https://www.giosg.com/en/integrations)

[Customer stories](https://www.giosg.com/customer-success-stories)

[Pricing](https://www.giosg.com/en/pricing)

Resources

- [Blogs](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)
- [Podcast](https://www.giosg.com/podcast)

Company

- [Our story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partner-directory)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Security](https://www.giosg.com/en/security)

[Request demo](https://www.giosg.com/accelerate-your-sales)

[![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/)

[![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

[![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)

# giosg Blog

 Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

[![Easy-to-Use Chatbot Templates to Try on Your Website](https://www.giosg.com/hubfs/Blogs%202020-2021/Easy%20Chatbot%20Templates%20to%20Try%20on%20Your%20Website/0921-blog-chatbot_templates-main@2x.jpg) ](https://www.giosg.com/blog/chatbot-templates)

#### [Easy-to-Use Chatbot Templates to Try on Your Website](https://www.giosg.com/blog/chatbot-templates)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 4 April, 2022

 So you may have realised your company needs a chatbot on its website. Traffic is coming into your website no problem, but you notice that you need some assistance with decreasing bounce rate, increasi...

[Continue reading](https://www.giosg.com/blog/chatbot-templates)

[![How to Build a Chatbot for Your Website (Step-by-Step)](https://www.giosg.com/hubfs/Guides%202020/Listing%20pages/0221-guide_listing-how_to_build_chatbot.jpg) ](https://www.giosg.com/blog/build-a-chatbot)

#### [How to Build a Chatbot for Your Website (Step-by-Step)](https://www.giosg.com/blog/build-a-chatbot)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 1 December, 2025

 The truth is that no matter how hard we try to hold on to human-to-human connection, in the realm of online business, bots beat humans. Need some convincing? Chatbots can handle nearly 70% of chats fr...

[Continue reading](https://www.giosg.com/blog/build-a-chatbot)

[![How to Create High-Converting Lead Magnets?](https://www.giosg.com/hubfs/Blogs%202020/Lead%20magnet/0521-blog-high_converting_lead_magnets-main.jpg) ](https://www.giosg.com/blog/lead-magnet)

#### [How to Create High-Converting Lead Magnets?](https://www.giosg.com/blog/lead-magnet)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 5 March, 2024

 There are many strategies companies can implement to get inbound leads and capture more leads. The use of lead magnets is proven to be one of the most effective ways among them, helping to convert lea...

[Continue reading](https://www.giosg.com/blog/lead-magnet)

[![Captivate and capture leads - why interactive content is the new king!](https://www.giosg.com/hubfs/Website%202019/Blog/captivate_and_capture_your_online_leads.png) ](https://www.giosg.com/blog/why-interactive-content-is-the-new-king)

#### [Captivate and capture leads - why interactive content is the new king!](https://www.giosg.com/blog/why-interactive-content-is-the-new-king)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 28 June, 2022

 It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating val...

[Continue reading](https://www.giosg.com/blog/why-interactive-content-is-the-new-king)

[![How Universities Can Boost Conversions Online](https://www.giosg.com/hubfs/Website%202019/Blog/tackling_the_application_decline.png) ](https://www.giosg.com/blog/how-universities-can-boost-conversion-online)

#### [How Universities Can Boost Conversions Online](https://www.giosg.com/blog/how-universities-can-boost-conversion-online)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 6 April, 2022

 The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have t...

[Continue reading](https://www.giosg.com/blog/how-universities-can-boost-conversion-online)

[![How to Grow Your Business Through Digital Partner Networks](https://www.giosg.com/hubfs/Website%202019/Blog/building_more_business_through_digital_partnering_networks.png) ](https://www.giosg.com/blog/building-more-business-through-digital-partnering-networks)

#### [How to Grow Your Business Through Digital Partner Networks](https://www.giosg.com/blog/building-more-business-through-digital-partnering-networks)

 Posted by [Heli Pulkkinen](https://www.giosg.com/blog/author/heli-pulkkinen), on 22 May, 2023

 “If you want to go fast, go alone. If you want to go far, go with others.” Creating digital partner networks is all about collaborating to produce a win-win situation for your business and your partne...

[Continue reading](https://www.giosg.com/blog/building-more-business-through-digital-partnering-networks)

[All posts](https://www.giosg.com/blog/all)

- ##### Featured Products
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [AI Assistants](https://www.giosg.com/en/ai-assistants)
- [Chatbots](https://www.giosg.com/en/products/chatbots)
- [Pop-ups](https://www.giosg.com/en/features/pop-up-builder)
- [Interaction Builder](https://www.giosg.com/en/interaction-builder)
- [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one)
- [Shoppable Video](https://www.giosg.com/en/shoppable-video)
- [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots)
- [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form)

- ##### Integrations
- [All integrations](https://www.giosg.com/integrations)

- ##### Industry solutions
- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [E-Commerce](https://www.giosg.com/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/hcp-engagement)
- [Pharmacy](https://www.giosg.com/en/industries/pharmacy)
- [Real Estate](https://www.giosg.com/en/industries/real-estate)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

- ##### Use cases
- [Customer Service](https://www.giosg.com/en/solutions/customer-service)
- [Digital Sales](https://www.giosg.com/en/solutions/sales)
- [Lead Generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)
- [HCP Engagement](https://www.giosg.com/en/hcp-engagement)

- ##### Resources
- [Blog](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)

- ##### Support
- [Help Centre](https://support.giosg.com/knowledge)
- [Giosg for Developers](https://docs.giosg.com/)

- ##### Company
- [Our Story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partners)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Data Security](https://www.giosg.com/en/security)
- [Contact & Billing](https://www.giosg.com/contact-and-billing)
- [Terms of Service](https://www.giosg.com/terms-of-service)
- [Privacy Policy](https://www.giosg.com/privacy-policy)

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