giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

What is Conversational Commerce and How to Use it?

Posted by Nea Bjorkqvist, on 23 September, 2020

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

How to increase shopping cart conversion rate with real-time data

Posted by Nea Bjorkqvist, on 21 September, 2020

Over 88% of online shopping carts are abandoned due to higher than expected shipping costs. So how to ensure that customers don't leave your eCommerce website without buying? Real-time visibility into...

[10 Tips] Prepare your eCommerce Strategy for Peak Season 2020

Posted by giosg.com, on 22 September, 2020

Another year, another peak sales season. But with brick-and-mortar stores forced to move online during the first half of 2020, consumers’ buying habits have shifted faster than ever before. In a very ...

Step up your live chat game for the holiday season

Posted by Laura Leskinen, on 8 September, 2020

Live chat has become the most desired method of contact for millennials. They are more likely to prefer chat over other generations, because of the limited wait time and convenience. And as the popula...

The ABCs of A/B testing - how to optimise your website

Posted by Nea Bjorkqvist, on 9 September, 2020

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise website and recognise what works well and what doesn't. Whethe...

How to reduce shopping cart abandonment?

Posted by Nea Bjorkqvist, on 8 September, 2020

Despite your well-laid plans, shoppers will visit your eCommerce website, start shopping, add items to cart, but never complete the transaction.Shopping cart abandonment is so common that an estimated...

How to engage online shoppers in 2019 - without forgetting your brand

Posted by Kimi Tiinus, on 28 August, 2020

Conversions. Conversions everywhere. The things we are all longing for - right? But as we blindly aim towards increased clicks and purchases, we simultaneously forget our all-important brand. We push ...

How to increase conversion rate with simple real-time analytics and machine learning

Posted by Kimi Tiinus, on 15 April, 2020

Are you interrupting your online visitors - or are you leaving them hanging?  Most industries working with large amounts of data have already recognized the value of AI and machine learning technology...

How to boost your eCommerce during December

Posted by Kimi Tiinus, on 23 September, 2020

Your eCommerce website acts like your online, virtual shop window, and unless it engages prospects immediately, they will leave and visit a competitor. December is the time of retail decline as the Ch...