giosg Blog

Retail has undergone a major transformation in 2020. As physical stores were forced to move online, consumers’ buying habits also changed exponentially. Thus, the growth in eCommerce accelerated quick...

After the excitement and chaos of Black Friday, Cyber Monday and Cyber Week dies down, it’s been proven that UK retail sales drop in December. UK’s Office for National Statistics (ONS) released data s...

With two of the biggest shopping days looming, we decided to take a look at last years data and combine all our best tips on how to prepare for Black Friday and Cyber Monday this year. 

The peak season kicks off this weekend with Halloween and it's one of those holidays that marketers just die for. It's the perfect opportunity to gamify your marketing campaigns and grab your customer...

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

Over 88% of online shopping carts are abandoned due to higher than expected shipping costs. So how to ensure that customers don't leave your eCommerce website without buying?

Live chat has become the most desired method of contact for millennials. They are more likely to prefer chat over other generations, because of the limited wait time and convenience. And as the popula...

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise website and recognise what works well and what doesn't. Whethe...

As an eCommerce professional you are painfully aware of the fact that only a fraction of all your web store visitors will actually buy. Still, getting visitors to engage and follow a path to conversio...