giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

How to tackle the Black Friday hangover

Posted by Kimi Tiinus, on 1 December, 2020

After the excitement and chaos of Black Friday, Cyber Monday and Cyber Week dies down, it’s been proven that UK retail sales drop in December. UK’s Office for National Statistics (ONS) released data s...

How to Get Your eCommerce Site Ready for Black Friday 2020

Posted by Nea Bjorkqvist, on 4 November, 2020

With two of the biggest shopping days looming, we decided to take a look at last years data and combine all our best tips on how to prepare for Black Friday and Cyber Monday this year. Much like most ...

How to Use Gamification to Create a Halloween Marketing Campaign

Posted by Chrystal Giam, on 29 October, 2020

The peak season kicks off this weekend with Halloween and it's one of those holidays that marketers just die for. It's the perfect opportunity to gamify your marketing campaigns and grab your customer...

What is Conversational Commerce and How to Use it?

Posted by Nea Bjorkqvist, on 23 September, 2020

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

How to increase shopping cart conversion rate with real-time data

Posted by Nea Bjorkqvist, on 7 January, 2021

Over 88% of online shopping carts are abandoned due to higher than expected shipping costs. So how to ensure that customers don't leave your eCommerce website without buying? Real-time visibility into...

Prepare Your eCommerce Strategy for Peak Season 2020 [10 Tips]

Posted by giosg.com, on 23 February, 2021

Another year, another peak sales season. But with brick-and-mortar stores forced to move online during the first half of 2020, consumers’ buying habits have shifted faster than ever before. In a very ...

Step up your live chat game for the holiday season

Posted by Laura Leskinen, on 8 September, 2020

Live chat has become the most desired method of contact for millennials. They are more likely to prefer chat over other generations, because of the limited wait time and convenience. And as the popula...

The ABCs of A/B testing - how to optimise your website

Posted by Nea Bjorkqvist, on 11 December, 2020

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise website and recognise what works well and what doesn't. Whethe...

How real-time analytics can help you recognize hesitant buyers

Posted by Otto Nyberg, on 21 January, 2021

As an eCommerce professional you are painfully aware of the fact that only a fraction of all your web store visitors will actually buy. Still, getting visitors to engage and follow a path to conversio...