Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn't. Whether you're having difficulties reaching campaign goals or improving your current marketing strategy, A/B testing is an efficient tool for solving these challenges.
Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challenge. And when it comes to the B2B space, things tend to get a little trickier as there are often multiple stakeholders involved in the purchasing process. Your website plays a significant role in this very complex B2B sales process, especially in lead generation. That’s why we’ve gathered a few tips (five to be exact) for better lead generation on your website:
Live chat and chatbots are both great features to consider during a website revamp. Our customers often tell us that one of the main reasons they have started using chat or chatbots is because they finally have a proper website to showcase the tool on. As with chat tools, websites also need to be continuously optimised and improved to get the most out of them. And since websites are a crucial part of a chat functioning, we wanted to take a glance into the future and see what website mistakes you should avoid in the year 2020.