giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

What are Shoppable Videos? [+ 4 Reasons Why You Should Try Them]

Posted by Jade Ventoniemi, on 23 May, 2022

It isn’t easy to keep online shoppers exclusively interested in your store when they have a sea of options at their fingertips. You’ll need to make their shopping experience both easy & engaging t...

How to Build an Interactive Quiz on Your Website (No code needed)

Posted by Taryn Maunumäki, on 17 May, 2022

Who’s ever taken an online quiz like “Which Encanto character are you?”  *Raises hand slowly*   Interactive quizzes are great for sparking an interest in consumers. Even seemingly silly quizzes about ...

5 Ways to Use Gamification in Retail [with Examples]

Posted by Edu Lehtinen, on 25 April, 2022

Are you looking for fun new ways to level up your e-commerce business? If boosting sales, building brand awareness and harbouring customer loyalty are on your list of goals, then you might want to con...

Try These 4 Gamification Marketing Ideas To Boost Brand Engagement

Posted by Jade Ventoniemi, on 11 April, 2022

Too many business websites are dull or simply blend in with the crowd. Websites like these do their job as a place for transactions, but they don’t do anything more to boost brand engagement. However,...

6 Ways The Lack of Personalised Customer Service Hurts Your Business

Posted by Kinga Edwards, on 31 March, 2022

Have you ever walked into a store and had the salesperson ignore you? Or perhaps you've approached a shop assistant to ask a question about a product and they didn’t seem keen on helping you out at al...

Smart Commerce 2022: Rising Trends and Tips for eCommerce Businesses

Posted by giosg.com, on 28 January, 2022

Does Business Insight Group start any of their events without a DJ warming up the crowd tuning in from the chilly Nordics?

What is Phygital? Here are 4 Spot-On Industry Examples

Posted by Jade Ventoniemi, on 31 March, 2022

Phygital. A word that doesn’t quite roll off the tongue, but nonetheless a buzzword rapidly making its way into every marketing and customer experience discussion. 

Giosg at B2B Marketing Expo 2021: Interactive Content for the Win

Posted by Jade Ventoniemi, on 22 November, 2021

At the 2021 B2B Marketing Expo at ExCeL London, you could find a diverse group of industry professionals searching for a myriad of things.

The Best Way to Collect First-Party Data: Interactive Content

Posted by Jade Ventoniemi, on 20 May, 2022

Third-party cookies used to be marketers’ secret weapon to targeted advertising and retargeting. So, what are you to do when the premise of third party cookies is on the brink of extinction? It’s time...