giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

What is Phygital? Here are 4 Spot-On Industry Examples for 2023

Posted by Jade Ventoniemi, on 21 December, 2022

Phygital. A word that doesn’t quite roll off the tongue, but nonetheless, it's a buzzword rapidly making its way into every marketing and customer experience discussion. 

How Video Marketing Can Help Boost Customer Experience and Sales [+5 Video Ideas To Try]

Posted by Taryn Maunumäki, on 9 February, 2023

Humans are highly visual creatures. Most of us like to take in as much information as possible on products before deciding to buy. But how do you make sure that your website visitors get enough inform...

5 Ways to Make Your Website Pop-ups More Effective

Posted by Jade Ventoniemi, on 18 January, 2023

You may think that slapping a pop-up on the home page of your website is enough to capture a visitor’s attention. You’d be wrong.

What are Shoppable Videos? [+ 4 Reasons Why You Should Try Them]

Posted by Jade Ventoniemi, on 10 November, 2022

It isn’t easy to keep online shoppers exclusively interested in your store when they have a sea of options at their fingertips. You’ll need to make their shopping experience both easy & engaging t...

How to Build an Interactive Quiz on Your Website (No code needed)

Posted by Taryn Maunumäki, on 17 May, 2022

Who’s ever taken an online quiz like “Which Encanto character are you?”  *Raises hand slowly*   Interactive quizzes are great for sparking an interest in consumers. Even seemingly silly quizzes about ...

Retail TECH Highlights Power of Video Shopping Experiences

Posted by Alina Lehtinen Vela, on 8 June, 2022

APRIL 20-21, 2022. Giosg participates as an exhibitor in the Retail TECH Expo in Stockholm, Sweden.

5 Ways to Use Gamification in Retail [with Examples]

Posted by Edu Lehtinen, on 26 May, 2023

Are you looking for fun new ways to level up your e-commerce business? If boosting sales, building brand awareness and harbouring customer loyalty are on your list of goals, then you might want to con...

Try These 4 Gamification Marketing Ideas To Boost Brand Engagement

Posted by Jade Ventoniemi, on 3 January, 2023

Too many business websites are dull or simply blend in with the crowd. Websites like these do their job as a place for transactions, but they don’t do anything more to boost brand engagement. However,...

6 Ways The Lack of Personalised Customer Service Hurts Your Business

Posted by Kinga Edwards, on 11 January, 2023

Have you ever walked into a store and had the salesperson ignore you? Or perhaps you've approached a shop assistant to ask a question about a product and they didn’t seem keen on helping you out at al...