giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

Digital Customer Experience in 2024: Everything You Need to Know

Posted by Nea Mikkola, on 4 December, 2023

The year 2024 promises exciting advancements that shape how customers interact with brands online.

5 Best eDetailing Software in 2024

Posted by Nea Mikkola, on 27 November, 2023

Have you heard of edetailing software yet? If not, it's time to get in the know. Edetailing is changing the pharmaceutical industry and revolutionizing the way you educate and engage healthcare profes...

4 Enterprise Chatbot Use Cases and Top Platforms to Consider

Posted by Nea Mikkola, on 27 November, 2023

Chatbots are dominating the tech landscape – and for good reason. They have proven to be valuable tools for businesses, helping to streamline operations and improve customer experiences. But their use...

What You Need to Know to Boost Engagement with eDetailing

Posted by Nea Mikkola, on 4 December, 2023

Many pharma reps and marketers are well-versed on managing face-to-face interactions. But what about virtual engagement, or eDetailing? Although physical interactions still definitely hold their place...

4 Key Trends Driving Pharma Digital Marketing in 2024

Posted by Nea Mikkola, on 16 November, 2023

In the pharmaceutical industry, things are changing rapidly. And these transformations are a further affirmation of the transformative potential that digital marketing holds in this industry. In fact,...

Here's What You Need to Know About Omnichannel HCP Engagement in 2024

Posted by Nea Mikkola, on 5 December, 2023

Effectively engaging healthcare professionals (HCPs) requires a comprehensive approach that continues throughout communication channels. This is why, 98% of pharmaceutical executives emphasize the imp...

Navigating the Digital Landscape: Virtual Engagement in Pharma

Posted by Nea Mikkola, on 5 December, 2023

In today's fast-changing pharmaceutical industry, virtual engagement has become a game-changer. It's a way for companies to connect with healthcare professionals (HCPs) in a more efficient way than ev...

Livestream Shopping: 4 Reasons Why You Should Not Miss This Trend

Posted by Nea Mikkola, on 1 December, 2023

In today’s world, there are many ways to shop. You can go to a physical store, a website, or even something in between like joining a livestream shopping event. Livestream shopping is one of the most ...

Digital HCP Engagement: A Comprehensive Guide for Pharma Professionals

Posted by Nea Mikkola, on 27 October, 2023

Healthcare professionals (HCPs) are increasingly relying on technology to stay up-to-date with the latest information and resources. As a result, pharmaceutical companies need to adapt their marketing...