Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.
Phygital. A word that doesn’t quite roll off the tongue, but nonetheless, it's a buzzword rapidly making its way into every marketing and customer experience discussion.
Online shopping has shifted and moulded over the last 2 decades in ways that not even the Father of the Internet could have predicted. With this list of e-commerce statistics, you’ll have a better und...
The shopping cart abandonment rate of your store is the percentage of online shoppers that begin the checkout process but don’t successfully complete the purchase.
What is shoppertainment? Well, I’m sure you can guess the formula for it. Shopping + entertainment. At this point in time, if your e-commerce shop isn’t doing anything extra to stand out, it’s at best...
There’s a right way and a wrong way to go about upselling, and we want to help you decipher between the two so you can actually get the most benefits out of upselling.
A customer comes to your website and orders a product confidently in one shopping session. Pretty nice visitor-to-sale conversion rate, right? 1 website visitor, 1 successful purchase, job well done.
You may think that slapping a pop-up on the home page of your website is enough to capture a visitor’s attention. You’d be wrong.
![What are Shoppable Videos? [4 Reasons Why You Should Try Them]](https://www.giosg.com/hubfs/Blogs%202022/Shoppable%20Videos/ENG%20Blog%20Hero%20Shoppable%20Videos%20%E2%80%93%201300%20x%20630.png)
It isn’t easy to keep online shoppers exclusively interested in your store when they have a sea of options at their fingertips. You’ll need to make their shopping experience both easy & engaging t...
Too many business websites are dull or simply blend in with the crowd. Websites like these do their job as a place for transactions, but they don’t do anything more to boost brand engagement. However,...