---
title: Blog | giosg | Jade Ventoniemi
description: Get best practices and expert insight into conversational marketing, inbound lead generation and customer engagement in our blog.
---

[![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en)

- [**](https://www.giosg.com/)
- Platform
  
  ##### Featured products
  
    - [Web Personalization](https://www.giosg.com/en/web-personalization)
    - [AI Assistants](https://www.giosg.com/en/ai-agent)
    - [Live Chat](https://www.giosg.com/en/products/live-chat)
    - [Button Chatbot](https://www.giosg.com/en/products/chatbots)
    - [Video Bot](https://www.giosg.com/en/video-bot)
  
  
  ##### Industry solutions
  
    - [Automotive](https://www.giosg.com/en/industries/automotive)
    - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
    - [eCommerce](https://www.giosg.com/en/en/industries/retail)
    - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
    - [Telecommunications](https://www.giosg.com/en/industries/telecommunications)
  
  
  ##### Use cases
  
    - [Customer service](https://www.giosg.com/en/solutions/customer-service)
    - [Digital sales](https://www.giosg.com/en/solutions/sales)
    - [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
    - [Live Shopping](https://www.giosg.com/en/live-video-shopping)
  
  
  ##### Integrations
  
    - [All integrations](https://www.giosg.com/en/integrations)
- [Customer stories](https://www.giosg.com/customer-success-stories)
- [Pricing](https://www.giosg.com/en/pricing)
- Resources
  
    - [Blogs](https://www.giosg.com/blog)
    - [Guides](https://www.giosg.com/en/guides)
    - [Events](https://www.giosg.com/events)
    - [Customer Stories](https://www.giosg.com/customer-success-stories)
    - [Podcast](https://www.giosg.com/podcast)
- Company
  
    - [Our story](https://www.giosg.com/en/company)
    - [Partners](https://www.giosg.com/en/partner-directory)
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[Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales)

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Platform

##### Featured products

- [Web Personalization](https://www.giosg.com/en/web-personalization)
- [AI Assistants](https://www.giosg.com/en/ai-agent)
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [Button Chatbot](https://www.giosg.com/en/products/chatbots)
- [Video Bot](https://www.giosg.com/en/video-bot)

##### Industry solutions

- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [eCommerce](https://www.giosg.com/en/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

##### Use cases

- [Customer service](https://www.giosg.com/en/solutions/customer-service)
- [Digital sales](https://www.giosg.com/en/solutions/sales)
- [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)

##### Integrations

- [All integrations](https://www.giosg.com/en/integrations)

[Customer stories](https://www.giosg.com/customer-success-stories)

[Pricing](https://www.giosg.com/en/pricing)

Resources

- [Blogs](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)
- [Podcast](https://www.giosg.com/podcast)

Company

- [Our story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partner-directory)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Security](https://www.giosg.com/en/security)

[Request demo](https://www.giosg.com/accelerate-your-sales)

[![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/)

[![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

[![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)

# giosg Blog

 Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

[![What is Phygital? Here are 4 Spot-On Industry Examples for 2024](https://www.giosg.com/hubfs/Blogs%202020-2021/What%20is%20phygital%20with%20Industry%20examples/What%20is%20phygital.jpg) ](https://www.giosg.com/blog/what-is-phygital)

#### [What is Phygital? Here are 4 Spot-On Industry Examples for 2024](https://www.giosg.com/blog/what-is-phygital)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 14 March, 2024

 Phygital. A word that doesn’t quite roll off the tongue, but nonetheless, it's rapidly making its way into every marketing and customer experience discussion.

[Continue reading](https://www.giosg.com/blog/what-is-phygital)

[![12 Ecommerce Sales Strategies to Boost Your Peak Season Sales](https://www.giosg.com/hubfs/Guides%202020/Pillar%20pages/12%20eCommerce%20Strategies/0721-guide_pillar-ecommerce_strategies-main_img-1-1300x630.jpg) ](https://www.giosg.com/blog/ecommerce-strategy-for-peak-season)

#### [12 Ecommerce Sales Strategies to Boost Your Peak Season Sales](https://www.giosg.com/blog/ecommerce-strategy-for-peak-season)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 19 March, 2024

 Consumers are expecting more and more hassle-free, convenient shopping experiences. Retailers are under more pressure to improve their eCommerce sales strategy and achieve good results, especially dur...

[Continue reading](https://www.giosg.com/blog/ecommerce-strategy-for-peak-season)

[![What is an AI Chatbot? Here's Everything You Need to Know](https://www.giosg.com/hubfs/Blogs%202022/What%20is%20an%20AI%20chatbot/0122-blog-what_is_ai_chatbot-main-3.jpg) ](https://www.giosg.com/blog/what-is-ai-chatbot)

#### [What is an AI Chatbot? Here's Everything You Need to Know](https://www.giosg.com/blog/what-is-ai-chatbot)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 13 October, 2025

 Artificial intelligence (AI) is here for the long haul and is making leaps and bounds in how it can optimize business processes. You never know, AI chatbots could be the next solution to make you go, ...

[Continue reading](https://www.giosg.com/blog/what-is-ai-chatbot)

[![Key Online Shopping Statistics to Know in the E-Commerce Industry](https://www.giosg.com/hubfs/Blogs%202022/Infographic%20Key%20Online%20Shopping%20Statistics/0822-blog-key_stats_online_shopping-hero.png) ](https://www.giosg.com/blog/online-shopping-statistics)

#### [Key Online Shopping Statistics to Know in the E-Commerce Industry](https://www.giosg.com/blog/online-shopping-statistics)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 3 January, 2023

 Online shopping has shifted and moulded over the last 2 decades in ways that not even the Father of the Internet could have predicted. With this list of e-commerce statistics, you’ll have a better und...

[Continue reading](https://www.giosg.com/blog/online-shopping-statistics)

[![5 Ways to Reduce Shopping Cart Abandonment (With Examples!)](https://www.giosg.com/hubfs/Blogs%202022/Give%20yourself%20a%20fighting%20chance%20against%20shopping%20cart%20abandonment/Shopping%20cart%20abandonment%20tips.png) ](https://www.giosg.com/blog/shopping-cart-abandonment)

#### [5 Ways to Reduce Shopping Cart Abandonment (With Examples!)](https://www.giosg.com/blog/shopping-cart-abandonment)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 1 March, 2024

 Many eCommerce platforms need help with shopping cart abandonment, which can lead to revenue loss and decreased conversion rates.

[Continue reading](https://www.giosg.com/blog/shopping-cart-abandonment)

[![What is Shoppertainment? (& How to Use it in eCommerce)](https://www.giosg.com/hubfs/Blogs%202022/Shoppertainment/What%20is%20shoppertainment.png) ](https://www.giosg.com/blog/what-is-shoppertainment)

#### [What is Shoppertainment? (& How to Use it in eCommerce)](https://www.giosg.com/blog/what-is-shoppertainment)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 26 January, 2024

 What is shoppertainment? Well, I’m sure you can guess the formula for it. Shopping and entertainment = shoppertainment. At this point, if your eCommerce shop isn’t doing anything extra to stand out, i...

[Continue reading](https://www.giosg.com/blog/what-is-shoppertainment)

[![Dos and Don'ts of Upselling in Retail (Tips from experts)](https://www.giosg.com/hubfs/Blogs%202022/Dos%20and%20Donts%20of%20Upselling%20in%20Retail/upselling%20in%20retail.png) ](https://www.giosg.com/blog/upselling-in-retail)

#### [Dos and Don'ts of Upselling in Retail (Tips from experts)](https://www.giosg.com/blog/upselling-in-retail)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 3 October, 2023

 There’s a right way and a wrong way to go about upselling, and we want to help you decipher between the two so you can actually get the most benefits out of upselling.

[Continue reading](https://www.giosg.com/blog/upselling-in-retail)

[![How to Upsell in E-Commerce (The Non-Sleazy Way)](https://www.giosg.com/hubfs/Blogs%202022/How%20to%20upsell/BLOG%20Upsell%20in%20eCommerce%20-%201300%20x%20630px.png) ](https://www.giosg.com/blog/how-to-upsell)

#### [How to Upsell in E-Commerce (The Non-Sleazy Way)](https://www.giosg.com/blog/how-to-upsell)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 26 February, 2024

 A customer comes to your website and orders a product confidently in one shopping session. Pretty nice visitor-to-sale conversion rate, right? 1 website visitor, 1 successful purchase, job well done.

[Continue reading](https://www.giosg.com/blog/how-to-upsell)

[![5 Ways to Make Your Website Pop-ups More Effective](https://www.giosg.com/hubfs/Blogs%202022/5%20ways%20to%20make%20your%20pop-ups%20more%20effective/5%20Ways%20to%20Make%20your%20Website%20Pop-ups%20more%20Effective.png) ](https://www.giosg.com/blog/website-pop-ups)

#### [5 Ways to Make Your Website Pop-ups More Effective](https://www.giosg.com/blog/website-pop-ups)

 Posted by [Jade Ventoniemi](https://www.giosg.com/blog/author/jade-ventoniemi), on 2 August, 2023

 You may think that slapping a pop-up on the home page of your website is enough to capture a visitor’s attention. You’d be wrong.

[Continue reading](https://www.giosg.com/blog/website-pop-ups)

[All posts](https://www.giosg.com/blog/all) [Next**](https://www.giosg.com/blog/author/jade-ventoniemi/page/2)

- ##### Featured Products
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [AI Assistants](https://www.giosg.com/en/ai-assistants)
- [Chatbots](https://www.giosg.com/en/products/chatbots)
- [Pop-ups](https://www.giosg.com/en/features/pop-up-builder)
- [Interaction Builder](https://www.giosg.com/en/interaction-builder)
- [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one)
- [Shoppable Video](https://www.giosg.com/en/shoppable-video)
- [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots)
- [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form)

- ##### Integrations
- [All integrations](https://www.giosg.com/integrations)

- ##### Industry solutions
- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [E-Commerce](https://www.giosg.com/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/hcp-engagement)
- [Pharmacy](https://www.giosg.com/en/industries/pharmacy)
- [Real Estate](https://www.giosg.com/en/industries/real-estate)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

- ##### Use cases
- [Customer Service](https://www.giosg.com/en/solutions/customer-service)
- [Digital Sales](https://www.giosg.com/en/solutions/sales)
- [Lead Generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)
- [HCP Engagement](https://www.giosg.com/en/hcp-engagement)

- ##### Resources
- [Blog](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)

- ##### Support
- [Help Centre](https://support.giosg.com/knowledge)
- [Giosg for Developers](https://docs.giosg.com/)

- ##### Company
- [Our Story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partners)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Data Security](https://www.giosg.com/en/security)
- [Contact & Billing](https://www.giosg.com/contact-and-billing)
- [Terms of Service](https://www.giosg.com/terms-of-service)
- [Privacy Policy](https://www.giosg.com/privacy-policy)

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