giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

Key Online Shopping Statistics to Know in the E-Commerce Industry

Posted by Jade Ventoniemi, on 18 August, 2022

Online shopping has shifted and moulded over the last 2 decades in ways that not even the Father of the Internet could have predicted. With this list of e-commerce statistics, you’ll have a better und...

Give Yourself a Fighting Chance Against Shopping Cart Abandonment

Posted by Jade Ventoniemi, on 18 October, 2022

The shopping cart abandonment rate of your store is the percentage of online shoppers that begin the checkout process but don’t successfully complete the purchase.

What is Shoppertainment? (& How to Use it in E-commerce)

Posted by Jade Ventoniemi, on 6 September, 2022

What is shoppertainment? Well, I’m sure you can guess the formula for it. Shopping + entertainment. At this point in time, if your e-commerce shop isn’t doing anything extra to stand out, it’s at best...

Dos and Don'ts of Upselling in Retail (Tips from E-Comm Experts)

Posted by Jade Ventoniemi, on 27 September, 2022

There’s a right way and a wrong way to go about upselling, and we want to help you decipher between the two so you can actually get the most benefits out of upselling.

How to Upsell in E-Commerce (The Non-Sleazy Way)

Posted by Jade Ventoniemi, on 27 June, 2022

A customer comes to your website and orders a product confidently in one shopping session. Pretty nice visitor-to-sale conversion rate, right? 1 website visitor, 1 successful purchase, job well done.

5 Ways to Make Your Website Pop-ups More Effective

Posted by Jade Ventoniemi, on 31 May, 2022

You may think that slapping a pop-up on the home page of your website is enough to capture a visitor’s attention. You’d be wrong.

What are Shoppable Videos? [+ 4 Reasons Why You Should Try Them]

Posted by Jade Ventoniemi, on 10 November, 2022

It isn’t easy to keep online shoppers exclusively interested in your store when they have a sea of options at their fingertips. You’ll need to make their shopping experience both easy & engaging t...

Try These 4 Gamification Marketing Ideas To Boost Brand Engagement

Posted by Jade Ventoniemi, on 11 April, 2022

Too many business websites are dull or simply blend in with the crowd. Websites like these do their job as a place for transactions, but they don’t do anything more to boost brand engagement. However,...

6 Pop-up Templates Your E-Commerce Website Needs [+ How to use them]

Posted by Jade Ventoniemi, on 6 September, 2022

A well-timed pop-up with an enticing offer can do wonders for increasing average cart value and customer loyalty for your online shop. Getting creative with how you promote offers is a great way to st...