giosg is a vibrant, growing and innovative company formed by effective professionals with a cheerful attitude. To illustrate this we have published our new logo, which is a part of a bigger brand update of giosg. We found that our old logo did not represent our values today, company culture nor our overall way of doing business so it needed a makeover. We are proud to represent this makeover through our brand new brand video!
I bet many potential customers are scrolling your website at the bus stop or whilst sitting on the train, you wouldn’t want to miss out on reaching out to them, would you?
Chatbots are your first line of customer service and a crucial part of your virtual assistance solution. As exciting it might be to have a face to face conversation with a robot, the technology still doesn’t live up to online users’ expectations.
The hype around AI applications that is about to swipe through industries and the customer service function, in particular, is enormous, but so far we've seen little real-life experiences how the chatbots function, how's it like to implement one and what the results are. That's why we put together an interview with one of the early adopters of chatbots, If Insurance.
These days, most house hunters browse for properties online, and they expect to get a response from property companies around the clock, not just during office hours. We work with some of the real estate companies in the UK, including Knight Frank, Connells and Savills, so we were keen to get a greater understanding of the current state of online engagement in the British property sector.
To achieve this, we set out to analyse data from eight of those UK real estate clients, focusing our attention on the website visits of 2,710,592 individuals during a one-month period (May 2017).
The infographic below highlights some of the top findings and conclusions of this exercise. Whilst the data suggests that property companies are off to a good start, it also clearly shows that there is a lot more that they can do to be in sync with the needs and demands of their online visitors.
In today's digital age customers expect to receive top-of-the-line service and user experience when and where they want it. This puts companies under pressure to find new ways to impress customers and differentiate from the competition in an increasingly populated digital marketplace. To build an environment that nurtures innovation and meets the ever-evolving expectations of customers many businesses are now collaborating with smaller tech firms (like us!).
As a part of this, in November 2015, Danske Bank launched a new service called ‘Dreams come true’ with the help of Giosg. The solution provided uses intelligent analytics to first, find potential customers in the business’s partner network and then secondly, to offer these customers an opportunity to get real-time professional advice and financial solution when and where they need it.
In 2015, Connells Group, one of the UK’s largest real estate groups – operating across a number of well-known UK estate agency brands, was looking for new ways to drive revenue from its websites. Their biggest revenue stream was the market appraisal bookings for properties but, at the time, website visitors could only book one through online forms or by phoning the estate agency branches directly. As both of these options required a high level of commitment from the website visitor, finding an easier option for the customer to get in touch seemed like the most natural way to increase the number of market appraisal bookings.
After some careful consideration, Connells Group decided to implement giosg solutions on a number of its brand's websites, enabling them to have a discussion with the website visitor via live chat. Eventually, this ability led to a significant increase in market appraisals. But adapting to a new way of connecting with customers wasn’t without its challenges.
Digitalization has reshaped the way financial services are structured, marketed and provided. Customers today want personalized, flexible service regardless of when, how and where they want to bank. Banks are churning out smart solutions, cloud platforms and mobile apps, and consumers are embracing the change.
In a bid to speed their online presence many banks are collaborating with smaller tech firms (like us!) to build an environment that nurtures innovation and meets the ever-evolving expectations of customers. This collaboration helps all parties; smaller companies can offer banks the benefits of high specialization without major investments. In return they gain market visibility and a brand boost from collaborating with well-known banks. The collaboration also serves as an excellent platform for sharing ideas, experiences and know-how.
Until recently, however, many smaller companies have struggled to meet the bank-level security requirements. This has often forced banks to choose compliance over great technology. In an industry where confidentiality means everything, security is considered near-sacred. Banks are also faced with increasing legal requirements, most recently in the form of the tough new General Data Protection Regulation. Fortunately this is finally being recognized by companies like giosg that are investing into security like never before.
Finnish car dealer Käyttöauto has experienced the radical change in consumer behavior that is almost too familiar to the automotive industry. It wasn't more than a decade ago when potential car buyers showed up on car dealers' doorstep to browse trough the selection. It was relatively easy task to find out how committed these buyers are, what kind of car they are looking for and recommend one from the dealer's selection.
Nowadays, majority of the browsing occurs on car portals. Each car from a single dealer competes against numerous car adverts from other dealers. This competition happens mostly without car dealers having any power on the outcome - the car portal's search engine determines the order in which the cars are shown. Car dealers' role is traditionally left to sit and wait for the consumer to contact them.
If you have a live chat on your site and your site's goal is to get leads through forms (like the one on your 'Contact us' -page), you are probably already using behavioral Rules to initiate a chat conversation with the visitors most likely to abandon those forms.
In our previous blog post we listed four ways to use automated Lead Call after your chat agents call it a day. This is a hands-on article on how to create a Rule that triggers a Lead Call asking for a phone number, name and an open-ended question when a visitor navigates away from a form-page without filling the form.
In our previous blog posts (here and here), we gave you hands-on instructions on how to create rules and how to do A/B testing. This time we are going to show you how to create a pop-up discount code which you can use to gently nudge your online store visitors towards making a purchase.
Like discussed in one of our earlier blogs, hesitant visitors are a common problem for many eCommerce stores. Still, there is no need to despair as there are ways to improve the situation and help the visitors to overcome their hesitance.
After you have identified the people that are hesitant, you need to decide which incentives you are willing to use to turn them into buyers. Adding coupon discount codes to your website can help you to draw more customers in, give them a great shopping experience and encourage them to come back and buy from you again at a full price.
In a previous blog post (here), we gave you hands-on instructions on how to create rules. This time we are going to show you how to perform A/B testing for rules to compare two versions against each other to help you determine which one performs better.
You can use A/B testing to e.g. compare proactive and reactive approaches against each other. For example, you can show half of the group a custom autosuggest chat message and offer the other half a static chat button element (which they can click if they want to start chatting). In addition, you can take an action, like autosuggest chat message or free delivery pop-up, modify it to create a second version (e.g. change the text, picture or color) and then, show half of your traffic the original version and the other half the modified version. Let's try!
One of the top most cited reasons for not purchasing online is the cost of shipping. Customers see shipping costs as the number one barrier to buying, and the situation is made even worst if there is no up-front information available about it. Since offering free shipping would also entirely remove this obstacle related to shipping costs, it is safe to assume that free shipping would make converting these visitors into buying customers significantly easier.
Therefore, to increase conversion rate, it is good to remind customers of an existing perk, like "free shipping on orders over xxx". Let us show you how!