---
title: Blog | giosg | giosg.com
description: Get best practices and expert insight into conversational marketing, inbound lead generation and customer engagement in our blog.
---

[![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en)

- [**](https://www.giosg.com/)
- Platform
  
  ##### Featured products
  
    - [Web Personalization](https://www.giosg.com/en/web-personalization)
    - [AI Assistants](https://www.giosg.com/en/ai-agent)
    - [Live Chat](https://www.giosg.com/en/products/live-chat)
    - [Button Chatbot](https://www.giosg.com/en/products/chatbots)
    - [Video Bot](https://www.giosg.com/en/video-bot)
  
  
  ##### Industry solutions
  
    - [Automotive](https://www.giosg.com/en/industries/automotive)
    - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
    - [eCommerce](https://www.giosg.com/en/en/industries/retail)
    - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
    - [Telecommunications](https://www.giosg.com/en/industries/telecommunications)
  
  
  ##### Use cases
  
    - [Customer service](https://www.giosg.com/en/solutions/customer-service)
    - [Digital sales](https://www.giosg.com/en/solutions/sales)
    - [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
    - [Live Shopping](https://www.giosg.com/en/live-video-shopping)
  
  
  ##### Integrations
  
    - [All integrations](https://www.giosg.com/en/integrations)
- [Customer stories](https://www.giosg.com/customer-success-stories)
- [Pricing](https://www.giosg.com/en/pricing)
- Resources
  
    - [Blogs](https://www.giosg.com/blog)
    - [Guides](https://www.giosg.com/en/guides)
    - [Events](https://www.giosg.com/events)
    - [Customer Stories](https://www.giosg.com/customer-success-stories)
    - [Podcast](https://www.giosg.com/podcast)
- Company
  
    - [Our story](https://www.giosg.com/en/company)
    - [Partners](https://www.giosg.com/en/partner-directory)
    - [Careers](https://careers.giosg.com/)
    - [Newsroom](https://www.giosg.com/en/newsroom)
    - [Security](https://www.giosg.com/en/security)

[Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales)

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- [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)
- [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

Platform

##### Featured products

- [Web Personalization](https://www.giosg.com/en/web-personalization)
- [AI Assistants](https://www.giosg.com/en/ai-agent)
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [Button Chatbot](https://www.giosg.com/en/products/chatbots)
- [Video Bot](https://www.giosg.com/en/video-bot)

##### Industry solutions

- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [eCommerce](https://www.giosg.com/en/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

##### Use cases

- [Customer service](https://www.giosg.com/en/solutions/customer-service)
- [Digital sales](https://www.giosg.com/en/solutions/sales)
- [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)

##### Integrations

- [All integrations](https://www.giosg.com/en/integrations)

[Customer stories](https://www.giosg.com/customer-success-stories)

[Pricing](https://www.giosg.com/en/pricing)

Resources

- [Blogs](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)
- [Podcast](https://www.giosg.com/podcast)

Company

- [Our story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partner-directory)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Security](https://www.giosg.com/en/security)

[Request demo](https://www.giosg.com/accelerate-your-sales)

[![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/)

[![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

[![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)

# giosg Blog

 Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

[![20 Best AI Chatbot Platforms for 2024](https://www.giosg.com/hubfs/Guides%202020/Pillar%20pages/21%20Best%20AI%20chatbot%20platforms/1021-guide_pillar-best_ai_chatbot_platform-main.jpg) ](https://www.giosg.com/blog/ai-chatbot)

#### [20 Best AI Chatbot Platforms for 2024](https://www.giosg.com/blog/ai-chatbot)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 1 March, 2024

 Utilizing an AI chatbot platform on your website or app can open up a direct line of communication with your customers while achieving: more efficient customer support increased customer satisfaction ...

[Continue reading](https://www.giosg.com/blog/ai-chatbot)

[![18 Best Chatbot Builders in 2024](https://www.giosg.com/hubfs/Blogs%202020-2021/19%20Best%20Chatbot%20Builders/0821-blog-chatbot_builder-main.jpg) ](https://www.giosg.com/blog/chatbot-builders)

#### [18 Best Chatbot Builders in 2024](https://www.giosg.com/blog/chatbot-builders)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 29 February, 2024

 Ready to cut your research in half by finding all the best chatbot builders in one place? Look no further than up and down this page. You may be wondering why you need a list of the best chatbot build...

[Continue reading](https://www.giosg.com/blog/chatbot-builders)

[![Smart Commerce 2022: Rising Trends and Tips for eCommerce Businesses](https://www.giosg.com/hubfs/Blogs%202022/Smart%20Commerce%202022/0122-blog-smartcommerce-feature_img.png) ](https://www.giosg.com/blog/smart-commerce-event-2022)

#### [Smart Commerce 2022: Rising Trends and Tips for eCommerce Businesses](https://www.giosg.com/blog/smart-commerce-event-2022)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 21 December, 2022

 Does Business Insight Group start any of their events without a DJ warming up the crowd tuning in from the chilly Nordics?

[Continue reading](https://www.giosg.com/blog/smart-commerce-event-2022)

[![What is Live Shopping: Everything You Need to Know](https://www.giosg.com/hubfs/Guides%202020/Pillar%20pages/Live%20Shopping/1021-guide_pillar-liveshopping.jpg) ](https://www.giosg.com/blog/live-shopping)

#### [What is Live Shopping: Everything You Need to Know](https://www.giosg.com/blog/live-shopping)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 26 February, 2024

 The see-now-want-now mentality is rapidly rewriting retail as we know it. And it is in this very practice that live shopping is firmly rooted. Chinese consumers and sellers are way ahead of the trend ...

[Continue reading](https://www.giosg.com/blog/live-shopping)

[![20 Best Live Chat Software Solutions [2024]](https://www.giosg.com/hubfs/Guides%202020-2021/Pillar%20pages/23%20Best%20Live%20Chat%20Software/0123-guide_pillar-best_livechat-main.jpg) ](https://www.giosg.com/blog/live-chat-software)

#### [20 Best Live Chat Software Solutions [2024]](https://www.giosg.com/blog/live-chat-software)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 26 February, 2024

 Do you want to know how to choose the right live chat software for boosting your sales, marketing, and customer support? You’ve come to the right place.

[Continue reading](https://www.giosg.com/blog/live-chat-software)

[![29 Best Online Form Builders To Use In 2024](https://www.giosg.com/hubfs/Guides%202020/Pillar%20pages/Best%20Online%20Form%20Builders/0921-guide_pillar-online_form_builders-main.jpg) ](https://www.giosg.com/blog/best-online-form-builders)

#### [29 Best Online Form Builders To Use In 2024](https://www.giosg.com/blog/best-online-form-builders)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 20 February, 2024

 Looking for the best online form builders for your business? If yes, then you’ve come to the right place. This post is all about the best online form builders, but first, let’s understand what they ar...

[Continue reading](https://www.giosg.com/blog/best-online-form-builders)

[![Single-Step Forms vs Multi-step Forms: What to Choose?](https://www.giosg.com/hubfs/Blogs%202020-2021/Single%20vs%20Multistep%20Form/0621-blog-single_vs_multistep-main.jpg) ](https://www.giosg.com/blog/single-step-forms-vs-multi-step-forms)

#### [Single-Step Forms vs Multi-step Forms: What to Choose?](https://www.giosg.com/blog/single-step-forms-vs-multi-step-forms)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 6 September, 2023

 How to collect the most relevant information from customers, while keeping them engaged? This is a common question that keeps circling back when marketers plan their lead capture and inbound marketing...

[Continue reading](https://www.giosg.com/blog/single-step-forms-vs-multi-step-forms)

[![How to Create High-Converting Lead Magnets?](https://www.giosg.com/hubfs/Blogs%202020/Lead%20magnet/0521-blog-high_converting_lead_magnets-main.jpg) ](https://www.giosg.com/blog/lead-magnet)

#### [How to Create High-Converting Lead Magnets?](https://www.giosg.com/blog/lead-magnet)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 5 March, 2024

 There are many strategies companies can implement to get inbound leads and capture more leads. The use of lead magnets is proven to be one of the most effective ways among them, helping to convert lea...

[Continue reading](https://www.giosg.com/blog/lead-magnet)

[![What is PropTech and Why Should Estate Agents Care?](https://www.giosg.com/hubfs/Blogs%202020/what%20is%20proptech%20.jpg) ](https://www.giosg.com/blog/real-estates-kodak-moment)

#### [What is PropTech and Why Should Estate Agents Care?](https://www.giosg.com/blog/real-estates-kodak-moment)

 Posted by [giosg.com](https://www.giosg.com/blog/author/giosg-com), on 5 April, 2022

 PropTech - does it ring a bell? It’s a fact, as a traditional real estate player, you are already losing rentals, house sales and valuations to PropTech companies. Much like in all other industries, t...

[Continue reading](https://www.giosg.com/blog/real-estates-kodak-moment)

[All posts](https://www.giosg.com/blog/all) [Next**](https://www.giosg.com/blog/author/giosg-com/page/2)

- ##### Featured Products
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [AI Assistants](https://www.giosg.com/en/ai-assistants)
- [Chatbots](https://www.giosg.com/en/products/chatbots)
- [Pop-ups](https://www.giosg.com/en/features/pop-up-builder)
- [Interaction Builder](https://www.giosg.com/en/interaction-builder)
- [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one)
- [Shoppable Video](https://www.giosg.com/en/shoppable-video)
- [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots)
- [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form)

- ##### Integrations
- [All integrations](https://www.giosg.com/integrations)

- ##### Industry solutions
- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [E-Commerce](https://www.giosg.com/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/hcp-engagement)
- [Pharmacy](https://www.giosg.com/en/industries/pharmacy)
- [Real Estate](https://www.giosg.com/en/industries/real-estate)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

- ##### Use cases
- [Customer Service](https://www.giosg.com/en/solutions/customer-service)
- [Digital Sales](https://www.giosg.com/en/solutions/sales)
- [Lead Generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)
- [HCP Engagement](https://www.giosg.com/en/hcp-engagement)

- ##### Resources
- [Blog](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)

- ##### Support
- [Help Centre](https://support.giosg.com/knowledge)
- [Giosg for Developers](https://docs.giosg.com/)

- ##### Company
- [Our Story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partners)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Data Security](https://www.giosg.com/en/security)
- [Contact & Billing](https://www.giosg.com/contact-and-billing)
- [Terms of Service](https://www.giosg.com/terms-of-service)
- [Privacy Policy](https://www.giosg.com/privacy-policy)

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