giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

What is Conversational Commerce and How to Use it?

Posted by Nea Bjorkqvist, on 23 September, 2020

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

How to increase shopping cart conversion rate with real-time data

Posted by Nea Bjorkqvist, on 21 September, 2020

Over 88% of online shopping carts are abandoned due to higher than expected shipping costs. So how to ensure that customers don't leave your eCommerce website without buying? Real-time visibility into...

The ABCs of A/B testing - how to optimise your website

Posted by Nea Bjorkqvist, on 9 September, 2020

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise website and recognise what works well and what doesn't. Whethe...

How to reduce shopping cart abandonment?

Posted by Nea Bjorkqvist, on 8 September, 2020

Despite your well-laid plans, shoppers will visit your eCommerce website, start shopping, add items to cart, but never complete the transaction.Shopping cart abandonment is so common that an estimated...

5 ways to convert more B2B leads on your website

Posted by Nea Bjorkqvist, on 12 February, 2020

Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

How to increase employee engagement with gamification

Posted by Nea Bjorkqvist, on 4 June, 2019

For over a decade now, gamification has been used by businesses to improve employee training, participation and motivation. Gamification takes elements of video games and applies it into non-gaming co...

A simple chatbot solution - why you should use button bots!

Posted by Nea Bjorkqvist, on 15 June, 2020

Chatbot projects often have a reputation for being time-consuming and costly to implement. However, chatbots today come in all shapes and sizes with various capabilities and levels of advancement. Thi...

Captivate and capture your online leads - why interactive content is the new king!

Posted by Nea Bjorkqvist, on 9 April, 2019

It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating val...

Tackling the application decline - how universities can boost conversions online

Posted by Nea Bjorkqvist, on 19 March, 2019

The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have t...