Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn't. Whether you're having difficulties reaching campaign goals or improving your current marketing strategy, A/B testing is an efficient tool for solving these challenges.
Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challenge. And when it comes to the B2B space, things tend to get a little trickier as there are often multiple stakeholders involved in the purchasing process. Your website plays a significant role in this very complex B2B sales process, especially in lead generation. That’s why we’ve gathered a few tips (five to be exact) for better lead generation on your website:
For over a decade now, gamification has been used by businesses to improve employee training, participation and motivation. Gamification takes elements of video games and applies it into non-gaming contexts, like a specific process inside an organisation - truly taking the motto “work hard, play hard” to a new level!
Chatbot projects often have a reputation for being time-consuming and costly to implement. However, chatbots today come in all shapes and sizes with various capabilities and levels of advancement. This is great news, as not every business will need a chatbot with AI capabilities! In fact, sometimes less advanced bots like button-based bots can be just as effective.
It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating valuable content is instrumental for acquiring and retaining customers. Moreover, consumers today are quite happy to consume brand content, with 90% saying they like the idea of businesses using custom content to engage with them online.
The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have taken a dive - data from The Russell Group of leading research universities shows a 3% fall in EU students in the current intake, which is believed to be due to uncertainty over Brexit. Not only has the amount of international student applications plummeted, recent Ucas figures show a decrease of 1% in British student applications as well.
Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between saving resources and providing a top notch experience, especially when it comes to customer support. Naturally, that’s where live chat comes in...
The interaction between businesses and consumers has completely changed, due to the increase in mobile usage and the rise in digital.
What is cart abandonment? Imagine a scenario where you walk into a supermarket and start filling up your shopping cart. While shopping you bump in to a neighbour, have a quick catch up, and following the “distraction” you forget all about your weekly shop and head off home.
This scenario is pretty unlikely in real life. However, in the world of eCommerce, it is just another day in the office. In fact, it is anticipated that four out of five shoppers leave their carts without converting.
Despite your well-laid plans, shoppers will visit your site and start shopping, only to be distracted by an email, a notification from another platform or even human intervention. And, they may never return. This forms the basis of cart abandonment. In simple, it happens when buyers add an item to a website shopping cart but never complete the transaction.
So how can you avoid shopping cart abandonment? Here are our top three tips to abandoned cart recovery:
Black Friday first began in the US and has spread like wildfire internationally. Last year 91% of retailers in the UK and 81% in the US offered Black Friday discounts and promotions, according to a SaleCycle’s study.
AI is being used in so many impressive, creative and beneficial ways across pretty much every sector out there. The common denominator, regardless of industry, is that AI often works behind-the-scenes to optimise operations, helping us work more efficiently and make better decisions. To the extent that, more often than not, people aren’t even aware that AI is working its magic to deliver better experiences.
Investment in AI is showing no signs of slowing down - actually it's quite the opposite. Companies clearly see and understand the importance of optimising business operations and are not shying away from using the latest technologies. In fact, in a 2018 NewVantage Partners survey which surveyed Fortune 1000 business and technology decision-makers, virtually all respondents (97.2 % to be exact) indicated that their company was already investing in Big Data and AI.