giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

The ABCs of A/B testing - how to optimise your website

Posted by Nea Bjorkqvist, on 7 July, 2020

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise website and recognise what works well and what doesn't. Whethe...

5 ways to convert more B2B leads on your website

Posted by Nea Bjorkqvist, on 12 February, 2020

Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

How to increase employee engagement with gamification

Posted by Nea Bjorkqvist, on 4 June, 2019

For over a decade now, gamification has been used by businesses to improve employee training, participation and motivation. Gamification takes elements of video games and applies it into non-gaming co...

A simple chatbot solution - why you should use button bots!

Posted by Nea Bjorkqvist, on 15 June, 2020

Chatbot projects often have a reputation for being time-consuming and costly to implement. However, chatbots today come in all shapes and sizes with various capabilities and levels of advancement. Thi...

Captivate and capture your online leads - why interactive content is the new king!

Posted by Nea Bjorkqvist, on 9 April, 2019

It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating val...

Tackling the application decline - how universities can boost conversions online

Posted by Nea Bjorkqvist, on 19 March, 2019

The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have t...

Top 4 reasons why your business should start using live chat

Posted by Nea Bjorkqvist, on 1 April, 2019

Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between saving resources and providing a top notch experience, especial...

How expanding customer support channels can create more value for contact centres

Posted by Nea Bjorkqvist, on 12 April, 2019

The interaction between businesses and consumers has completely changed, due to the increase in mobile usage and the rise in digital.

How to avoid abandoned shopping carts?

Posted by Nea Bjorkqvist, on 15 April, 2019

What is cart abandonment? Imagine a scenario where you walk into a supermarket and start filling up your shopping cart. While shopping you bump in to a neighbour, have a quick catch up, and following ...