“If you want to go fast, go alone. If you want to go far, go with others.”
Creating digital partner networks is all about collaborating to produce a win-win situation for your business and your partners. It not only helps your partners get more business, but also helps improve your customer experience by providing a with targeted, specialised service.
The idea is based on removing barriers to sales by taking your team where your potential customers are. Connecting with the right visitors at the right time, with the right message will help you keep up with the momentum.
Live chat is an effective way to communicate with customers on your own pages as well as across your partner network. With giosg’s technology the service agents can simultaneously help customers across a wide partner network whilst seeing visitor analytics such as current page or page visits.
In practice, building successful business cases based on digital network is rather simple. The best potential partners are already your stakeholders, whose business is related to yours. It might be a platform where your products or services are for sale, or a retailer of your services where you could offer specialist advice in the questions the require deeper insight.
Take for example a housing loan: it’s taken to enable the purchase of a new home, rather than for the sake of having the loan. If you could have a bank’s loan specialist offering real time service on the pages of a real estate agency one barrier for sales can be removed, and the customer can move on to what they actually want - the new home.
Other examples of profitable digital business partnerships could be for example insurance agencies offering insurance on a car dealers page, or moving related services being offered on post office pages in the section where you can file a change of address notification.
Can you think of potential partnerships to remove barriers of purchase related to your business? Read more about how partner networks work in practice here.