Building more business through digital partnering networks

By Heli Pulkkinen, on 3 June, 2019

“If you want to go fast, go alone. If you want to go far, go with others.”

— African Proverb

Digital partnering networks can refer to a bunch of things, but in this blog we’re reviewing the idea of collaborating with other companies to create a win-win-win situation where both partners get more business whilst improving the customer experience with targeted, specialised service that’s there to help at the right time. Sounds too good to be true? Well, it isn’t - the technology is already here for you to harness


The idea is based on removing barriers to sales by taking your team where your potential customers are. Connecting with the right visitors at the right time, with the right message will help you keep up with the momentum. Live chat is an effective way to communicate with customers on your own pages as well as across your partner network. With giosg’s technology the service agents can simultaneously help customers across a wide partner network whilst seeing visitor analytics such as current page or page visits.

In practice, building successful business cases based on digital network is rather simple. The best potential partners are already your stakeholders, whose business is related to yours. It might be a platform where your products or services are for sale, or a retailer of your services where you could offer specialist advice in the questions the require deeper insight.

Take for example a housing loan: it’s taken to enable the purchase of a new home, rather than for the sake of having the loan. If you could have a bank’s loan specialist offering real time service on the pages of a real estate agency one barrier for sales can be removed, and the customer can move on to what they actually want - the new home.

Other examples of profitable digital business partnerships could be for example insurance agencies offering insurance on a car dealers page, or moving related services being offered on post office pages in the section where you can file a change of address notification.

Can you think of potential partnerships to remove barriers of purchase related to your business?

Topics: Customer Success