giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

8 Best Practices to Build an Email List for your E-commerce Business

Posted by Yatharth Sankhe, on 5 January, 2024

Are you thinking of building an email list but have no idea where to begin and what to include? Then, you've come to the right place for answers.

Dos and Don'ts of Upselling in Retail (Tips from experts)

Posted by Jade Ventoniemi, on 3 October, 2023

There’s a right way and a wrong way to go about upselling, and we want to help you decipher between the two so you can actually get the most benefits out of upselling.

How to Upsell in E-Commerce (The Non-Sleazy Way)

Posted by Jade Ventoniemi, on 26 February, 2024

A customer comes to your website and orders a product confidently in one shopping session. Pretty nice visitor-to-sale conversion rate, right? 1 website visitor, 1 successful purchase, job well done.

5 Ways to Make Your Website Pop-ups More Effective

Posted by Jade Ventoniemi, on 2 August, 2023

You may think that slapping a pop-up on the home page of your website is enough to capture a visitor’s attention. You’d be wrong.

6 Ways to Use Chatbots to Increase Sales

Posted by Vanja Maganjic, on 15 February, 2024

Chatbots are great tools for communicating with users, leads, customers, and anyone in between. They can help you build relationships with your audience, quickly answer questions and increase your sal...

5 Ways to Use Gamification in Retail [with Examples]

Posted by Edu Lehtinen, on 9 June, 2023

Are you looking for fun new ways to level up your e-commerce business? If boosting sales, building brand awareness and harbouring customer loyalty are on your list of goals, then you might want to con...

6 Pop-up Templates Your E-Commerce Website Needs [+ How to use them]

Posted by Jade Ventoniemi, on 19 January, 2024

A well-timed pop-up with an enticing offer can do wonders for increasing average cart value and customer loyalty for your online shop. Getting creative with how you promote offers is a great way to st...

What is Social Commerce for Retail? [3 Outstanding Retail Examples]

Posted by Taryn Maunumäki, on 6 February, 2024

See it. Want it. Click it. Buy it. Repeat. Social commerce is a new way of doing business. It has become an effective way for brands to engage with their customers while providing them with an authent...

3 Ways to Nurture Leads in eCommerce

Posted by Kristina Shkriabina, on 8 February, 2024

An eCommerce business should never be only about selling a product but also about developing relationships with your audience. People want to do business with organisations that they trust act with cu...