---
title: Blog | giosg | Alina Lehtinen-Vela
description: Alina Lehtinen-Vela is a marketing leader and MarTech enthusiast with experience in B2B SaaS marketing. Her work has been published in several publications including Mondo, SETimes, Nordic Legal Review and Keskisuomalainen.
---

[![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en)

- [**](https://www.giosg.com/)
- Platform
  
  ##### Featured products
  
    - [Web Personalization](https://www.giosg.com/en/web-personalization)
    - [AI Assistants](https://www.giosg.com/en/ai-agent)
    - [Live Chat](https://www.giosg.com/en/products/live-chat)
    - [Button Chatbot](https://www.giosg.com/en/products/chatbots)
    - [Video Bot](https://www.giosg.com/en/video-bot)
  
  
  ##### Industry solutions
  
    - [Automotive](https://www.giosg.com/en/industries/automotive)
    - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
    - [eCommerce](https://www.giosg.com/en/en/industries/retail)
    - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
    - [Telecommunications](https://www.giosg.com/en/industries/telecommunications)
  
  
  ##### Use cases
  
    - [Customer service](https://www.giosg.com/en/solutions/customer-service)
    - [Digital sales](https://www.giosg.com/en/solutions/sales)
    - [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
    - [Live Shopping](https://www.giosg.com/en/live-video-shopping)
  
  
  ##### Integrations
  
    - [All integrations](https://www.giosg.com/en/integrations)
- [Customer stories](https://www.giosg.com/customer-success-stories)
- [Pricing](https://www.giosg.com/en/pricing)
- Resources
  
    - [Blogs](https://www.giosg.com/blog)
    - [Guides](https://www.giosg.com/en/guides)
    - [Events](https://www.giosg.com/events)
    - [Customer Stories](https://www.giosg.com/customer-success-stories)
    - [Podcast](https://www.giosg.com/podcast)
- Company
  
    - [Our story](https://www.giosg.com/en/company)
    - [Partners](https://www.giosg.com/en/partner-directory)
    - [Careers](https://careers.giosg.com/)
    - [Newsroom](https://www.giosg.com/en/newsroom)
    - [Security](https://www.giosg.com/en/security)

[Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales)

![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)

- [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)
- [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

Platform

##### Featured products

- [Web Personalization](https://www.giosg.com/en/web-personalization)
- [AI Assistants](https://www.giosg.com/en/ai-agent)
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [Button Chatbot](https://www.giosg.com/en/products/chatbots)
- [Video Bot](https://www.giosg.com/en/video-bot)

##### Industry solutions

- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [eCommerce](https://www.giosg.com/en/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

##### Use cases

- [Customer service](https://www.giosg.com/en/solutions/customer-service)
- [Digital sales](https://www.giosg.com/en/solutions/sales)
- [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)

##### Integrations

- [All integrations](https://www.giosg.com/en/integrations)

[Customer stories](https://www.giosg.com/customer-success-stories)

[Pricing](https://www.giosg.com/en/pricing)

Resources

- [Blogs](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)
- [Podcast](https://www.giosg.com/podcast)

Company

- [Our story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partner-directory)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Security](https://www.giosg.com/en/security)

[Request demo](https://www.giosg.com/accelerate-your-sales)

[![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/)

[![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

[![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)

# giosg Blog

 Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

[![Top 3 mistakes e-commerce businesses make on Black Friday](https://www.giosg.com/hubfs/1022-event-emeet-sweden-black_friday.jpg) ](https://www.giosg.com/blog/blackfriday-mistakes)

#### [Top 3 mistakes e-commerce businesses make on Black Friday](https://www.giosg.com/blog/blackfriday-mistakes)

 Posted by [Alina Lehtinen-Vela](https://www.giosg.com/blog/author/alina-lehtinen-vela), on 10 November, 2022

 Black Friday is the busiest time for e-commerce businesses. In a recent survey by giosg, a staggering 73.3% of consumers are planning to shop this Black Friday. But is your e-commerce store ready for ...

[Continue reading](https://www.giosg.com/blog/blackfriday-mistakes)

[![5 Ways to increase your Average Order Value (Tips from Shark tank deal-maker)](https://www.giosg.com/hubfs/1-1.jpg) ](https://www.giosg.com/blog/average-order-value-ecommerce)

#### [5 Ways to increase your Average Order Value (Tips from Shark tank deal-maker)](https://www.giosg.com/blog/average-order-value-ecommerce)

 Posted by [Alina Lehtinen-Vela](https://www.giosg.com/blog/author/alina-lehtinen-vela), on 20 January, 2023

 Getting website traffic to your e-commerce site that converts to sales is no easy feat. That is why it is essential to get the most out of the traffic that does convert. Figuring out how to increase t...

[Continue reading](https://www.giosg.com/blog/average-order-value-ecommerce)

[![How to optimize checkout page for maximum sales](https://www.giosg.com/hubfs/Blogs%202022/How%20to%20optimize%20checkout%20page%20for%20maximum%20sales/Optimise%20for%20maximum%20sales.jpg) ](https://www.giosg.com/blog/optimize-checkout-page)

#### [How to optimize checkout page for maximum sales](https://www.giosg.com/blog/optimize-checkout-page)

 Posted by [Alina Lehtinen-Vela](https://www.giosg.com/blog/author/alina-lehtinen-vela), on 30 August, 2023

 The checkout page plays one of the most critical roles in your e-commerce store. You can potentially lose a customer for life if the checkout process isn’t smooth or if it raises red flags among websi...

[Continue reading](https://www.giosg.com/blog/optimize-checkout-page)

[![Best Discount Code Strategies for eCommerce Businesses](https://www.giosg.com/hubfs/1-2.png) ](https://www.giosg.com/blog/discount-code-strategies)

#### [Best Discount Code Strategies for eCommerce Businesses](https://www.giosg.com/blog/discount-code-strategies)

 Posted by [Alina Lehtinen-Vela](https://www.giosg.com/blog/author/alina-lehtinen-vela), on 30 January, 2024

 If you own an e-commerce business you are probably already using discount codes. But have you ever stopped to analyse how well your discount code strategy is actually working?

[Continue reading](https://www.giosg.com/blog/discount-code-strategies)

[![Tips for Cross-selling Like A Pro (Interview with an eCommerce Expert)](https://www.giosg.com/hubfs/1.png) ](https://www.giosg.com/blog/cross-selling-tips)

#### [Tips for Cross-selling Like A Pro (Interview with an eCommerce Expert)](https://www.giosg.com/blog/cross-selling-tips)

 Posted by [Alina Lehtinen-Vela](https://www.giosg.com/blog/author/alina-lehtinen-vela), on 3 January, 2023

 Cross-selling is a science. It takes skill and planning. But don’t be intimidated! We got your back with advice from a cross-selling pro. We interviewed Marketing Manager Jeff Moriarty from My Supplem...

[Continue reading](https://www.giosg.com/blog/cross-selling-tips)

[All posts](https://www.giosg.com/blog/all)

- ##### Featured Products
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [AI Assistants](https://www.giosg.com/en/ai-assistants)
- [Chatbots](https://www.giosg.com/en/products/chatbots)
- [Pop-ups](https://www.giosg.com/en/features/pop-up-builder)
- [Interaction Builder](https://www.giosg.com/en/interaction-builder)
- [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one)
- [Shoppable Video](https://www.giosg.com/en/shoppable-video)
- [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots)
- [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form)

- ##### Integrations
- [All integrations](https://www.giosg.com/integrations)

- ##### Industry solutions
- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [E-Commerce](https://www.giosg.com/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/hcp-engagement)
- [Pharmacy](https://www.giosg.com/en/industries/pharmacy)
- [Real Estate](https://www.giosg.com/en/industries/real-estate)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

- ##### Use cases
- [Customer Service](https://www.giosg.com/en/solutions/customer-service)
- [Digital Sales](https://www.giosg.com/en/solutions/sales)
- [Lead Generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)
- [HCP Engagement](https://www.giosg.com/en/hcp-engagement)

- ##### Resources
- [Blog](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)

- ##### Support
- [Help Centre](https://support.giosg.com/knowledge)
- [Giosg for Developers](https://docs.giosg.com/)

- ##### Company
- [Our Story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partners)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Data Security](https://www.giosg.com/en/security)
- [Contact & Billing](https://www.giosg.com/contact-and-billing)
- [Terms of Service](https://www.giosg.com/terms-of-service)
- [Privacy Policy](https://www.giosg.com/privacy-policy)

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