giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

How to Use eCommerce Guided Selling to Improve Shopping Experiences

Posted by Hazel Raoult, on 5 September, 2023

Imagine you're searching for a new pair of headphones. You click on a website and suddenly, you're met with a virtual assistant asking you about your preferred features — noise cancellation, over-ear,...

Here's What You Need to Know About Omnichannel HCP Engagement in 2024

Posted by Nea Mikkola, on 5 December, 2023

Effectively engaging healthcare professionals (HCPs) requires a comprehensive approach that continues throughout communication channels. This is why, 98% of pharmaceutical executives emphasize the imp...

Navigating the Digital Landscape: Virtual Engagement in Pharma

Posted by Nea Mikkola, on 5 December, 2023

In today's fast-changing pharmaceutical industry, virtual engagement has become a game-changer. It's a way for companies to connect with healthcare professionals (HCPs) in a more efficient way than ev...

3 Actionable Steps for an Effective HCP Marketing Strategy

Posted by Ida Sundstedt, on 5 December, 2023

Succeeding in reaching a target group that is known for its short attention span and stressful daily work – is a challenge. In addition to this, the way HCP marketing has shifted from working with a l...

5 Biggest Chatbot Mistakes That Can Harm Your eCommerce Business

Posted by Joanne Camarce, on 7 November, 2023

Setting up chatbot software for your eCommerce website is one of the best things you can do for your business. Not only can chatbots help alleviate unnecessary burdens off your customer support team, ...

Livestream Shopping: 4 Reasons Why You Should Not Miss This Trend

Posted by Nea Mikkola, on 1 December, 2023

In today’s world, there are many ways to shop. You can go to a physical store, a website, or even something in between like joining a livestream shopping event. Livestream shopping is one of the most ...

14 Must-Have eCommerce Solutions to Scale Your Business

Posted by Pratik Shinde, on 15 November, 2023

Globally, eCommerce sales are expected to account for 20.8% of retail sales in 2023. This number clearly shows how eCommerce is taking over and becoming a more important part of global commerce.

7 Fresh Ways to Increase Customer Retention for eCommerce

Posted by Burkhard Berger, on 22 September, 2023

Attracting new customers is one thing, but ensuring they will return and continue to purchase more of your products is another. So, what's the best way to improve customer retention in your eCommerce ...

How to create a customer service strategy for personalized customer service

Posted by Filip Nikoloski, on 24 May, 2023

In today's world, there's a heavy emphasis on how you deal with your clients and make them feel cared for. Given the immense influence of growing digital channels of communication, it is a must to kee...