giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

What is Conversational Marketing?

Posted by Kimi Tiinus, on 12 March, 2020

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

Why you should offer customer service on messaging apps

Posted by Kimi Tiinus, on 14 September, 2020

Be where your customers are and use the channels they use - this should be at the heart of every customer service strategy in 2020! Customers expect to be able to connect with your business through th...

4 ways to maximise customer service efficiency

Posted by Tatiana Iovich, on 14 August, 2020

Customer satisfaction remains the most important KPIs for customer service organisations. And rightly so -  this is what makes your customers stay loyal and support your growth.

Giosg focuses on accessibility for everyone

Posted by, on 14 January, 2020

In 2016, the EU introduced a new directive on the accessibility of public sector websites and mobile applications. The objectives of this directive were to promote the possibility for all to fully par...

Chatbot - a lead generation tool?

Posted by Henok Hayle, on 22 October, 2020

Fellow marketers, small business owners, entrepreneurs and to whom it may concern, our professional day-to-day lives are designated to the great search of the ultimate lead generation strategy. That’s...

Optimise your customer interactions with the new A/B testing tool

Posted by, on 1 October, 2019

The new giosg built-in A/B testing for the website interactions is available now for giosg customers. The new tool makes it possible to run A/B tests for proactive automated messages or any other kind...

5 ways to convert more B2B leads on your website

Posted by Nea Bjorkqvist, on 22 October, 2020

Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

5 website design mistakes to avoid in 2020

Posted by Linda Kullas, on 2 November, 2019

Live chat and chatbots are both great features to consider during a website revamp. Our customers often tell us that one of the main reasons they have started using chat or chatbots is because they fi...

giosg & Provad partnership evolves with intelligent chatbots

Posted by, on 14 September, 2020

An intelligent chatbot differs from the typical chatbot as it is able to learn both autonomously and from the customer service agent. Instead of providing the incorrect answer, the intelligent chatbot...