giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

Chatbots vs Forms: Pros and Cons for Improving Customer Experience

Posted by Daniel Paul, on 16 October, 2023

Nowadays, businesses cannot afford to overlook the customer experience. Customers today demand nothing less than the best possible experiences when interacting with brands online. Businesses that can'...

Top 5 Telecommunications Industry Trends to Know in 2024

Posted by Daniel Paul, on 18 March, 2024

For years, telecommunications industry trends have been paving the way for technical advancement, always pushing the limits of communication and connectivity. From Alexander Graham Bell's first phone ...

4 Key Trends Driving Pharma Digital Marketing in 2024

Posted by Nea Mikkola, on 28 February, 2024

In the pharmaceutical industry, things are changing rapidly. And these transformations are a further affirmation of the transformative potential that digital marketing holds in this industry. 90% of p...

How to Use eCommerce Guided Selling to Improve Shopping Experiences

Posted by Hazel Raoult, on 5 September, 2023

Imagine you're searching for a new pair of headphones. You click on a website and suddenly, you're met with a virtual assistant asking you about your preferred features — noise cancellation, over-ear,...

Here's What You Need to Know About Omnichannel HCP Engagement in 2024

Posted by Nea Mikkola, on 5 December, 2023

Effectively engaging healthcare professionals (HCPs) requires a comprehensive approach that continues throughout communication channels. This is why, 98% of pharmaceutical executives emphasize the imp...

Navigating the Digital Landscape: Virtual Engagement in Pharma

Posted by Nea Mikkola, on 21 March, 2024

Virtual engagement has become a game-changer in the pharmaceutical industry. It's a way for companies to connect with healthcare professionals (HCPs) in a more efficient way than ever using technology...

3 Actionable Steps for an Effective HCP Marketing Strategy

Posted by Ida Sundstedt, on 11 December, 2023

Succeeding in reaching a target group that is known for its short attention span and stressful daily work – is a challenge. In addition to this, the way HCP marketing has shifted from working with a l...

5 Biggest Chatbot Mistakes That Can Harm Your eCommerce Business

Posted by Joanne Camarce, on 7 November, 2023

Setting up chatbot software for your eCommerce website is one of the best things you can do for your business. Not only can chatbots help alleviate unnecessary burdens off your customer support team, ...

Livestream Shopping: 4 Reasons Why You Should Not Miss This Trend

Posted by Nea Mikkola, on 8 December, 2023

In today’s world, there are many ways to shop. You can go to a physical store, a website, or even something in between like joining a livestream shopping event. Livestream shopping is one of the most ...