giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

What is Social Commerce? Why Your Business Should Consider it

Posted by Edu Lehtinen, on 23 January, 2024

Social media platforms are constantly evolving to remain enticing and engaging for the casual user as well as brands.

How to Improve Your Marketing Funnel with Bot Marketing

Posted by Jade Ventoniemi, on 31 January, 2024

The top of your marketing funnel is perfectly polished. Your share-worthy content and targeted ads are driving loads of traffic to your website. On the surface, this sounds like a winning combination,...

4 Conversational Marketing Trends You Don’t Want to Miss

Posted by Jade Ventoniemi, on 30 November, 2023

Conversational marketing is revolutionizing the way customers buy. At the core of conversational marketing is building relationships through dialogue with your customers. While building relationships ...

7 Conversational Marketing Examples to Get it Right in 2024

Posted by Silja Kaurala, on 24 January, 2024

Conversational marketing offers one of the most convenient ways of communicating with customers and prospects via customized interactions. And we've seen some great examples of this. Some businesses h...

Boost Your Conversions with These 7 Effective Chatbot Best Practices

Posted by Silja Kaurala, on 29 January, 2024

Conversational marketing is all about communicating with your customers and prospects in a personalised way using real-time channels. With their conversational approach and 24/7 availability, chatbots...

What is Conversational Marketing?

Posted by Kimi Tiinus, on 4 March, 2024

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

What is Conversational Commerce? Definition and Use Cases

Posted by Nea Bjorkqvist, on 21 December, 2023

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...