---
title: Blog | giosg | Silja Kaurala
description: Get best practices and expert insight into conversational marketing, inbound lead generation and customer engagement in our blog.
---

[![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en)

- [**](https://www.giosg.com/)
- Platform
  
  ##### Featured products
  
    - [Web Personalization](https://www.giosg.com/en/web-personalization)
    - [AI Assistants](https://www.giosg.com/en/ai-agent)
    - [Live Chat](https://www.giosg.com/en/products/live-chat)
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  ##### Industry solutions
  
    - [Automotive](https://www.giosg.com/en/industries/automotive)
    - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
    - [eCommerce](https://www.giosg.com/en/en/industries/retail)
    - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
    - [Telecommunications](https://www.giosg.com/en/industries/telecommunications)
  
  
  ##### Use cases
  
    - [Customer service](https://www.giosg.com/en/solutions/customer-service)
    - [Digital sales](https://www.giosg.com/en/solutions/sales)
    - [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
    - [Live Shopping](https://www.giosg.com/en/live-video-shopping)
  
  
  ##### Integrations
  
    - [All integrations](https://www.giosg.com/en/integrations)
- [Customer stories](https://www.giosg.com/customer-success-stories)
- [Pricing](https://www.giosg.com/en/pricing)
- Resources
  
    - [Blogs](https://www.giosg.com/blog)
    - [Guides](https://www.giosg.com/en/guides)
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- Company
  
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Platform

##### Featured products

- [Web Personalization](https://www.giosg.com/en/web-personalization)
- [AI Assistants](https://www.giosg.com/en/ai-agent)
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [Button Chatbot](https://www.giosg.com/en/products/chatbots)
- [Video Bot](https://www.giosg.com/en/video-bot)

##### Industry solutions

- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [eCommerce](https://www.giosg.com/en/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

##### Use cases

- [Customer service](https://www.giosg.com/en/solutions/customer-service)
- [Digital sales](https://www.giosg.com/en/solutions/sales)
- [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)

##### Integrations

- [All integrations](https://www.giosg.com/en/integrations)

[Customer stories](https://www.giosg.com/customer-success-stories)

[Pricing](https://www.giosg.com/en/pricing)

Resources

- [Blogs](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)
- [Podcast](https://www.giosg.com/podcast)

Company

- [Our story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partner-directory)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Security](https://www.giosg.com/en/security)

[Request demo](https://www.giosg.com/accelerate-your-sales)

[![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/)

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[![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)

# giosg Blog

 Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

[![4 Top Lead Generation Form Templates to Boost Conversions](https://www.giosg.com/hubfs/Blogs%202020/Lead%20Generation%20Form%20Templates/0521-blog-leadgen_templates-main.jpg) ](https://www.giosg.com/blog/lead-generation-form-templates)

#### [4 Top Lead Generation Form Templates to Boost Conversions](https://www.giosg.com/blog/lead-generation-form-templates)

 Posted by [Silja Kaurala](https://www.giosg.com/blog/author/silja-kaurala), on 2 February, 2023

 Lead capture forms and lead generation bots are marketing teams’ everyday tools for collecting contact information, generating leads, and qualifying them further before forwarding them to sales. Both ...

[Continue reading](https://www.giosg.com/blog/lead-generation-form-templates)

[![7 Conversational Marketing Examples to Get it Right in 2024](https://www.giosg.com/hubfs/Blogs%202020-2021/Examples%20of%20Conversational%20Marketing/0421-blog-examples_conversational_marketing-main-1.jpg) ](https://www.giosg.com/blog/conversational-marketing-examples)

#### [7 Conversational Marketing Examples to Get it Right in 2024](https://www.giosg.com/blog/conversational-marketing-examples)

 Posted by [Silja Kaurala](https://www.giosg.com/blog/author/silja-kaurala), on 24 January, 2024

 Conversational marketing offers one of the most convenient ways of communicating with customers and prospects via customized interactions. And we've seen some great examples of this. Some businesses h...

[Continue reading](https://www.giosg.com/blog/conversational-marketing-examples)

[![Boost Your Conversions with These 7 Effective Chatbot Best Practices](https://www.giosg.com/hubfs/Blogs%202020/Conversational%20Marketing%20Best%20Practices/0421-blog-conversational_marketing-main.jpg) ](https://www.giosg.com/blog/chatbot-best-practices)

#### [Boost Your Conversions with These 7 Effective Chatbot Best Practices](https://www.giosg.com/blog/chatbot-best-practices)

 Posted by [Silja Kaurala](https://www.giosg.com/blog/author/silja-kaurala), on 29 January, 2024

 Conversational marketing is all about communicating with your customers and prospects in a personalised way using real-time channels. With their conversational approach and 24/7 availability, chatbots...

[Continue reading](https://www.giosg.com/blog/chatbot-best-practices)

[![4 Lead Capture Form Mistakes [+How to Avoid Them with Bots]](https://www.giosg.com/hubfs/Blogs%202020/How%20to%20avoid%20lead%20capture%20form%20mistakes/0321-lead_capture_form_mistakes-main.jpg) ](https://www.giosg.com/blog/lead-capture-form-mistakes)

#### [4 Lead Capture Form Mistakes [+How to Avoid Them with Bots]](https://www.giosg.com/blog/lead-capture-form-mistakes)

 Posted by [Silja Kaurala](https://www.giosg.com/blog/author/silja-kaurala), on 6 September, 2021

 Lead capture forms embedded into websites or landing pages are still the most common tool for collecting contact information and lead generation. 74% of marketers are using web forms for lead generati...

[Continue reading](https://www.giosg.com/blog/lead-capture-form-mistakes)

[![12 Best Lead Generation Tools to Convert Inbound Leads in 2023](https://www.giosg.com/hubfs/Blogs%202020/Best%20Lead%20Gen%20Chatbots/0321-blog-11_best_lead_gen_tools.jpg) ](https://www.giosg.com/blog/best-lead-generation-tools)

#### [12 Best Lead Generation Tools to Convert Inbound Leads in 2023](https://www.giosg.com/blog/best-lead-generation-tools)

 Posted by [Silja Kaurala](https://www.giosg.com/blog/author/silja-kaurala), on 13 March, 2023

 Lead generation tools provide an interactive way to convert inbound leads and qualify them before sending them to your sales team. They make it easy for you to target and engage with your website visi...

[Continue reading](https://www.giosg.com/blog/best-lead-generation-tools)

[![How To Get Started With Chatbots for Lead Generation](https://www.giosg.com/hubfs/Blogs%202020/How%20to%20Get%20Started%20with%20Chatbots/0321-blog-get_started_chatbots_leadgen-quote.webp) ](https://www.giosg.com/blog/how-to-get-started-with-chatbots)

#### [How To Get Started With Chatbots for Lead Generation](https://www.giosg.com/blog/how-to-get-started-with-chatbots)

 Posted by [Silja Kaurala](https://www.giosg.com/blog/author/silja-kaurala), on 5 March, 2024

 Acquiring a chatbot for marketing purposes is an investment you want to make with careful consideration. The bot you finally choose should meet both your marketing needs and lead generation objectives...

[Continue reading](https://www.giosg.com/blog/how-to-get-started-with-chatbots)

[![How Not to Annoy Visitors with Your Lead Capture Pop-ups](https://www.giosg.com/hubfs/Blogs%202020/How%20to%20Not%20Annoy%20Visitors/0221-blog-how_not_to_annoy_main-1.jpg) ](https://www.giosg.com/blog/lead-capture-pop-ups)

#### [How Not to Annoy Visitors with Your Lead Capture Pop-ups](https://www.giosg.com/blog/lead-capture-pop-ups)

 Posted by [Silja Kaurala](https://www.giosg.com/blog/author/silja-kaurala), on 8 April, 2021

 Finding the balance between using pop-ups effectively and trying to avoid annoying your visitors can sometimes be challenging. We know that pop-ups can frustrate visitors but at the same time, they’re...

[Continue reading](https://www.giosg.com/blog/lead-capture-pop-ups)

[![9 Easy Ways to Improve Your Lead Capture Form Conversions](https://www.giosg.com/hubfs/Blogs%202020/9%20Ways%20to%20Improve%20Lead%20Capture%20Forms/0221-blog-improve_lead_capture_forms-main-1.jpg) ](https://www.giosg.com/blog/lead-capture-form)

#### [9 Easy Ways to Improve Your Lead Capture Form Conversions](https://www.giosg.com/blog/lead-capture-form)

 Posted by [Silja Kaurala](https://www.giosg.com/blog/author/silja-kaurala), on 7 July, 2021

 Capture and convert leads – the magic words on every marketer’s lips and a top priority in their online marketing objectives. Increasing traffic to your website is of course key but capturing and conv...

[Continue reading](https://www.giosg.com/blog/lead-capture-form)

[![5 Ways How Chatbot Helps in Lead Generation](https://www.giosg.com/hubfs/Blogs%202020/How%20Chatbot%20Helps%20in%20Lead%20Gen/0221-blog-chatbot_helps_leadgen-main.jpg) ](https://www.giosg.com/blog/how-chatbot-helps-in-lead-generation)

#### [5 Ways How Chatbot Helps in Lead Generation](https://www.giosg.com/blog/how-chatbot-helps-in-lead-generation)

 Posted by [Silja Kaurala](https://www.giosg.com/blog/author/silja-kaurala), on 30 July, 2021

 There’s no doubt that in all businesses, marketers work hard to make their online marketing efforts generate a steady flow of new leads.

[Continue reading](https://www.giosg.com/blog/how-chatbot-helps-in-lead-generation)

[All posts](https://www.giosg.com/blog/all) [Next**](https://www.giosg.com/blog/author/silja-kaurala/page/2)

- ##### Featured Products
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [AI Assistants](https://www.giosg.com/en/ai-assistants)
- [Chatbots](https://www.giosg.com/en/products/chatbots)
- [Pop-ups](https://www.giosg.com/en/features/pop-up-builder)
- [Interaction Builder](https://www.giosg.com/en/interaction-builder)
- [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one)
- [Shoppable Video](https://www.giosg.com/en/shoppable-video)
- [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots)
- [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form)

- ##### Integrations
- [All integrations](https://www.giosg.com/integrations)

- ##### Industry solutions
- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [E-Commerce](https://www.giosg.com/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/hcp-engagement)
- [Pharmacy](https://www.giosg.com/en/industries/pharmacy)
- [Real Estate](https://www.giosg.com/en/industries/real-estate)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

- ##### Use cases
- [Customer Service](https://www.giosg.com/en/solutions/customer-service)
- [Digital Sales](https://www.giosg.com/en/solutions/sales)
- [Lead Generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)
- [HCP Engagement](https://www.giosg.com/en/hcp-engagement)

- ##### Resources
- [Blog](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)

- ##### Support
- [Help Centre](https://support.giosg.com/knowledge)
- [Giosg for Developers](https://docs.giosg.com/)

- ##### Company
- [Our Story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partners)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Data Security](https://www.giosg.com/en/security)
- [Contact & Billing](https://www.giosg.com/contact-and-billing)
- [Terms of Service](https://www.giosg.com/terms-of-service)
- [Privacy Policy](https://www.giosg.com/privacy-policy)

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