giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

7 Conversational Marketing Best Practices to Help You Get Started

Posted by Silja Kaurala, on 16 April, 2021

Conversational marketing is all about communicating with your customers and prospects in a personalised way using real-time channels like live chat, chatbots and messaging apps. With their conversatio...

4 Lead Capture Form Mistakes [+How to Avoid Them with Bots]

Posted by Silja Kaurala, on 8 April, 2021

Lead capture forms embedded into websites or landing pages are still the most common tool for collecting contact information and lead generation. 74% of marketers are using web forms for lead generati...

11 Best Lead Generation Tools to Convert Inbound Leads in 2021

Posted by Silja Kaurala, on 25 March, 2021

Lead generation tools are an interactive way to convert inbound leads and qualify them before sending to your sales. They make it easy for you to target and engage with your website visitors and to co...

How To Get Started With Chatbots for Lead Generation

Posted by Silja Kaurala, on 31 March, 2021

Acquiring a chatbot for marketing purposes is an investment you want to make with careful consideration. The bot you finally choose should meet both your marketing needs and lead generation objectives...

How Not to Annoy Visitors with Your Lead Capture Pop-ups

Posted by Silja Kaurala, on 8 April, 2021

Finding the balance between using pop-ups effectively and trying to avoid annoying your visitors can sometimes be challenging. We know that pop-ups can frustrate visitors but at the same time, they’re...

9 Easy Ways to Improve Your Lead Capture Form Conversions

Posted by Silja Kaurala, on 8 March, 2021

Capture and convert leads – the magic words on every marketer’s lips and a top priority in their online marketing objectives. Increasing traffic to your website is of course key but capturing and conv...

5 Ways How Chatbot Helps in Lead Generation

Posted by Silja Kaurala, on 6 April, 2021

There’s no doubt that in all businesses, marketers work hard to make their online marketing efforts generate a steady flow of new leads. Among other things, they need to be able to provide smooth and ...

What to Consider When Buying a Chatbot for Marketing?

Posted by Silja Kaurala, on 15 April, 2021

Choosing a chatbot is an investment and as a marketer, it’s important that you make sure you get the most out of it to see an improvement in your marketing results.  This requires careful consideratio...

A Guide to Lead Generation Chatbots

Posted by Silja Kaurala, on 7 April, 2021

The demand for digital services is constantly rising. Customers increasingly interact with businesses outside business hours and expect to find solutions to their problems without delay.  At the same ...