giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

Accessibility Checklist for Optimising Lead Capture Forms

Posted by Nea Bjorkqvist, on 3 February, 2021

Web accessibility is about ensuring everyone and anyone, regardless of disability can seamlessly interact and navigate online. And as more services move online, the focus on making websites and applic...

5 Ways to Convert More B2B Leads on Your Website

Posted by Nea Bjorkqvist, on 31 March, 2022

Improving lead generation will help your sales build their pipeline and ultimately close more sales. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

4 ways to maximise customer service efficiency

Posted by Nea Bjorkqvist, on 31 March, 2022

Efficiency is often seen as a challenge or even an obstacle when it comes to increasing customer satisfaction.  In fact, the reality is quite the opposite - efficiency can truly support customer loyal...

What is Conversational Commerce and How to Use it?

Posted by Nea Bjorkqvist, on 30 July, 2021

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

How to Increase Shopping Cart Conversion Rate with Real-Time Data

Posted by Nea Bjorkqvist, on 28 July, 2021

Over 88% of online shopping carts are abandoned due to higher than expected shipping costs. So how to ensure that customers don't leave your eCommerce website without buying?

The ABCs of A/B testing - how to optimise your website

Posted by Nea Bjorkqvist, on 28 July, 2021

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise website and recognise what works well and what doesn't. Whethe...

How to reduce shopping cart abandonment?

Posted by Nea Bjorkqvist, on 28 July, 2021

Despite your well-laid plans, shoppers will visit your eCommerce website, start shopping, add items to cart, but never complete the transaction.Shopping cart abandonment is so common that an estimated...

Live Chat as a Part of an Efficient Customer Journey

Posted by Nea Bjorkqvist, on 21 February, 2022

Live chat is five times more effective than traditional customer service channels, it is easily personalised, and it can be applied at any stage of the customer journey. You might wonder how exactly t...

4 Benefits of Live Chat for Your Customer Service Team

Posted by Nea Bjorkqvist, on 8 April, 2022

Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between reducing costs and providing a top notch experience, especially...