---
title: Blog | giosg | Nea Bjorkqvist (2)
description: Get best practices and expert insight into conversational marketing, inbound lead generation and customer engagement in our blog.  (2)
---

[![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en)

- [**](https://www.giosg.com/)
- Platform
  
  ##### Featured products
  
    - [Web Personalization](https://www.giosg.com/en/web-personalization)
    - [AI Assistants](https://www.giosg.com/en/ai-agent)
    - [Live Chat](https://www.giosg.com/en/products/live-chat)
    - [Button Chatbot](https://www.giosg.com/en/products/chatbots)
    - [Video Bot](https://www.giosg.com/en/video-bot)
  
  
  ##### Industry solutions
  
    - [Automotive](https://www.giosg.com/en/industries/automotive)
    - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
    - [eCommerce](https://www.giosg.com/en/en/industries/retail)
    - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
    - [Telecommunications](https://www.giosg.com/en/industries/telecommunications)
  
  
  ##### Use cases
  
    - [Customer service](https://www.giosg.com/en/solutions/customer-service)
    - [Digital sales](https://www.giosg.com/en/solutions/sales)
    - [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
    - [Live Shopping](https://www.giosg.com/en/live-video-shopping)
  
  
  ##### Integrations
  
    - [All integrations](https://www.giosg.com/en/integrations)
- [Customer stories](https://www.giosg.com/customer-success-stories)
- [Pricing](https://www.giosg.com/en/pricing)
- Resources
  
    - [Blogs](https://www.giosg.com/blog)
    - [Guides](https://www.giosg.com/en/guides)
    - [Events](https://www.giosg.com/events)
    - [Customer Stories](https://www.giosg.com/customer-success-stories)
    - [Podcast](https://www.giosg.com/podcast)
- Company
  
    - [Our story](https://www.giosg.com/en/company)
    - [Partners](https://www.giosg.com/en/partner-directory)
    - [Careers](https://careers.giosg.com/)
    - [Newsroom](https://www.giosg.com/en/newsroom)
    - [Security](https://www.giosg.com/en/security)

[Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales)

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- [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)
- [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

Platform

##### Featured products

- [Web Personalization](https://www.giosg.com/en/web-personalization)
- [AI Assistants](https://www.giosg.com/en/ai-agent)
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [Button Chatbot](https://www.giosg.com/en/products/chatbots)
- [Video Bot](https://www.giosg.com/en/video-bot)

##### Industry solutions

- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [eCommerce](https://www.giosg.com/en/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

##### Use cases

- [Customer service](https://www.giosg.com/en/solutions/customer-service)
- [Digital sales](https://www.giosg.com/en/solutions/sales)
- [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)

##### Integrations

- [All integrations](https://www.giosg.com/en/integrations)

[Customer stories](https://www.giosg.com/customer-success-stories)

[Pricing](https://www.giosg.com/en/pricing)

Resources

- [Blogs](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)
- [Podcast](https://www.giosg.com/podcast)

Company

- [Our story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partner-directory)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Security](https://www.giosg.com/en/security)

[Request demo](https://www.giosg.com/accelerate-your-sales)

[![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/)

[![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

[![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)

# giosg Blog

 Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

[![Accessibility Checklist for Optimising Lead Capture Forms](https://www.giosg.com/hubfs/Blogs%202020/Accessibility%20blog/Accessibility%20blog%202020-1.jpg) ](https://www.giosg.com/blog/website-accessibility-checklist)

#### [Accessibility Checklist for Optimising Lead Capture Forms](https://www.giosg.com/blog/website-accessibility-checklist)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 16 January, 2023

 Web accessibility is about ensuring everyone and anyone, regardless of disability can seamlessly interact and navigate online. And as more services move online, the focus on making websites and applic...

[Continue reading](https://www.giosg.com/blog/website-accessibility-checklist)

[![5 Ways to Convert More B2B Leads on Your Website](https://www.giosg.com/hubfs/5%20ways%20to%20convert%20blog%20.jpg) ](https://www.giosg.com/blog/5-ways-to-covert-more-b2b-leads-on-your-website)

#### [5 Ways to Convert More B2B Leads on Your Website](https://www.giosg.com/blog/5-ways-to-covert-more-b2b-leads-on-your-website)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 18 December, 2023

 Improving lead generation will help your sales build their pipeline and ultimately close more sales. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

[Continue reading](https://www.giosg.com/blog/5-ways-to-covert-more-b2b-leads-on-your-website)

[![4 Ways to maximise customer service efficiency](https://www.giosg.com/hubfs/4%20ways%20to%20maximise%20customer%20service%20efficiency%20blog%20-2.jpg) ](https://www.giosg.com/blog/4-ways-to-maximise-customer-service-efficiency)

#### [4 Ways to maximise customer service efficiency](https://www.giosg.com/blog/4-ways-to-maximise-customer-service-efficiency)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 12 January, 2023

 Efficiency is often seen as a challenge or even an obstacle when it comes to increasing customer satisfaction. But in fact, the reality is quite the opposite. Although the concept of efficiency and ho...

[Continue reading](https://www.giosg.com/blog/4-ways-to-maximise-customer-service-efficiency)

[![What is Conversational Commerce? Definition and Use Cases](https://www.giosg.com/hubfs/Conversational%20commerce%20blog%202020.jpg) ](https://www.giosg.com/blog/what-is-conversational-commerce)

#### [What is Conversational Commerce? Definition and Use Cases](https://www.giosg.com/blog/what-is-conversational-commerce)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 21 December, 2023

 From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

[Continue reading](https://www.giosg.com/blog/what-is-conversational-commerce)

[![7 Useful Trends to Increase Shopping Cart Conversion Rate](https://www.giosg.com/hubfs/1.webp) ](https://www.giosg.com/blog/shopping-cart-conversion-rate)

#### [7 Useful Trends to Increase Shopping Cart Conversion Rate](https://www.giosg.com/blog/shopping-cart-conversion-rate)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 27 February, 2024

 Are you wondering how to increase your e-commerce shopping cart conversion rate successfully? Great! Here, we have 7 simple tips that will help you with those pesky shopping cart conversion rates. We’...

[Continue reading](https://www.giosg.com/blog/shopping-cart-conversion-rate)

[![The ABCs of A/B testing - how to optimise your website](https://www.giosg.com/hubfs/Website%202019/Blog/AB_blog_pic.png) ](https://www.giosg.com/blog/the-abcs-of-a/b-testing)

#### [The ABCs of A/B testing - how to optimise your website](https://www.giosg.com/blog/the-abcs-of-a/b-testing)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 11 January, 2023

 Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise your website and recognise what works well and what doesn't. W...

[Continue reading](https://www.giosg.com/blog/the-abcs-of-a/b-testing)

[![Live Chat as a Part of an Efficient Customer Journey](https://www.giosg.com/hubfs/Blogs%202020/Live%20chat%20customer%20service%20journey.jpg) ](https://www.giosg.com/blog/live-chat-customer-journey)

#### [Live Chat as a Part of an Efficient Customer Journey](https://www.giosg.com/blog/live-chat-customer-journey)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 21 July, 2023

 Live chat is five times more effective than traditional customer service channels. It can also be easily personalised, and it can be applied at any stage of the customer journey. You might wonder how ...

[Continue reading](https://www.giosg.com/blog/live-chat-customer-journey)

[![4 Benefits of Live Chat for Your Customer Service Team](https://www.giosg.com/hubfs/Website%202019/Blog/top_4_reasons_why_your_business_should_start_using_live_chat.png) ](https://www.giosg.com/blog/top-4-reasons-why-your-business-should-start-using-live-chat)

#### [4 Benefits of Live Chat for Your Customer Service Team](https://www.giosg.com/blog/top-4-reasons-why-your-business-should-start-using-live-chat)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 8 April, 2022

 Using time and money efficiently are top priorities for most businesses. The challenge usually lies in finding the right balance between reducing costs and providing a top notch experience, especially...

[Continue reading](https://www.giosg.com/blog/top-4-reasons-why-your-business-should-start-using-live-chat)

[![A Simple Chatbot Solution - Why You Should Use Button Bots](https://www.giosg.com/hubfs/Website%202019/Blog/a_simple_chatbot_solution.png) ](https://www.giosg.com/blog/why-you-should-use-button-bots)

#### [A Simple Chatbot Solution - Why You Should Use Button Bots](https://www.giosg.com/blog/why-you-should-use-button-bots)

 Posted by [Nea Bjorkqvist](https://www.giosg.com/blog/author/nea-bjorkqvist), on 8 April, 2022

 Chatbot projects often have a reputation for being time-consuming and costly to implement. However, chatbots today come in all shapes and sizes with various capabilities and levels of advancement. Thi...

[Continue reading](https://www.giosg.com/blog/why-you-should-use-button-bots)

[**Previous](https://www.giosg.com/blog/author/nea-bjorkqvist/page/1) [All posts](https://www.giosg.com/blog/all) [Next**](https://www.giosg.com/blog/author/nea-bjorkqvist/page/3)

- ##### Featured Products
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [AI Assistants](https://www.giosg.com/en/ai-assistants)
- [Chatbots](https://www.giosg.com/en/products/chatbots)
- [Pop-ups](https://www.giosg.com/en/features/pop-up-builder)
- [Interaction Builder](https://www.giosg.com/en/interaction-builder)
- [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one)
- [Shoppable Video](https://www.giosg.com/en/shoppable-video)
- [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots)
- [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form)

- ##### Integrations
- [All integrations](https://www.giosg.com/integrations)

- ##### Industry solutions
- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [E-Commerce](https://www.giosg.com/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/hcp-engagement)
- [Pharmacy](https://www.giosg.com/en/industries/pharmacy)
- [Real Estate](https://www.giosg.com/en/industries/real-estate)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

- ##### Use cases
- [Customer Service](https://www.giosg.com/en/solutions/customer-service)
- [Digital Sales](https://www.giosg.com/en/solutions/sales)
- [Lead Generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)
- [HCP Engagement](https://www.giosg.com/en/hcp-engagement)

- ##### Resources
- [Blog](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)

- ##### Support
- [Help Centre](https://support.giosg.com/knowledge)
- [Giosg for Developers](https://docs.giosg.com/)

- ##### Company
- [Our Story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partners)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Data Security](https://www.giosg.com/en/security)
- [Contact & Billing](https://www.giosg.com/contact-and-billing)
- [Terms of Service](https://www.giosg.com/terms-of-service)
- [Privacy Policy](https://www.giosg.com/privacy-policy)

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