giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

How to Use Gamification to Create a Halloween Marketing Campaign

Posted by Chrystal Giam, on 29 October, 2020

The peak season kicks off this weekend with Halloween and it's one of those holidays that marketers just die for. It's the perfect opportunity to gamify your marketing campaigns and grab your customer...

How to Optimise Your Website Lead Capture [Best Practice]

Posted by giosg.com, on 28 October, 2020

Marketers work hard to drive traffic to their website, from SEO to PPC ads and social media campaigns. But the real challenge begins after visitors land on your website, when it’s time to capture and ...

5 Tips to Convert More Leads with Multistep Forms

Posted by Nea Bjorkqvist, on 26 October, 2020

It’s no secret that the more fields you have, the higher your form abandonment rate. In fact, 81% of people abandon online forms after starting to fill it out.  So what can marketers do to optimise th...

How to Use Chatbots for Lead Generation

Posted by Henok Hayle, on 26 October, 2020

Fellow marketers, small business owners, entrepreneurs and to whom it may concern, our professional day-to-day lives are designated to the great search of the ultimate lead generation strategy. That’s...

Website Accessibility Checklist - How to Design Forms and Interactions

Posted by Nea Bjorkqvist, on 26 October, 2020

Web accessibility is about ensuring everyone and anyone, regardless of disability can seamlessly interact and navigate online. And as more services move online, the focus on making websites and applic...

How to convert more B2B leads on your website [5 tips]

Posted by Nea Bjorkqvist, on 26 October, 2020

Improving lead generation will help your sales build their pipeline and ultimately close more sales. This is a no brainer, right? But 63% of marketers say that lead generation is their biggest challen...

What is Conversational Commerce and How to Use it?

Posted by Nea Bjorkqvist, on 23 September, 2020

From chatbots that provide product recommendations, to ordering via home voice assistants - conversational commerce comes in many forms. At the end of the day, it’s really about convenience, personali...

How to increase shopping cart conversion rate with real-time data

Posted by Nea Bjorkqvist, on 21 September, 2020

Over 88% of online shopping carts are abandoned due to higher than expected shipping costs. So how to ensure that customers don't leave your eCommerce website without buying? Real-time visibility into...

[10 Tips] Prepare your eCommerce Strategy for Peak Season 2020

Posted by giosg.com, on 29 October, 2020

Another year, another peak sales season. But with brick-and-mortar stores forced to move online during the first half of 2020, consumers’ buying habits have shifted faster than ever before. In a very ...