giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

7 Conversational Marketing Best Practices to Help You Get Started

Posted by Silja Kaurala, on 16 April, 2021

Conversational marketing is all about communicating with your customers and prospects in a personalised way using real-time channels like live chat, chatbots and messaging apps. With their conversatio...

What is Conversational Marketing and How to Use it?

Posted by Kimi Tiinus, on 8 April, 2021

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

4 Lead Capture Form Mistakes [+How to Avoid Them with Bots]

Posted by Silja Kaurala, on 8 April, 2021

Lead capture forms embedded into websites or landing pages are still the most common tool for collecting contact information and lead generation. 74% of marketers are using web forms for lead generati...

How to Generate Seller Leads on Property Portals?

Posted by Nea Bjorkqvist, on 29 March, 2021

The way people search for their next home has changed drastically over the years. Today the house hunting journey usually begins on property portals. Recent research in the UK shows that 77% house hun...

Lead Generation for Estate Agents: 8 Ways to Get More Leads in 2021

Posted by Nea Bjorkqvist, on 25 March, 2021

You’re putting effort into driving traffic to your website, but for some reason your inbound leads just aren’t converting. And often the leads that are generated aren’t qualified - whether it’s home b...

11 Best Lead Generation Tools to Convert Inbound Leads in 2021

Posted by Silja Kaurala, on 25 March, 2021

Lead generation tools are an interactive way to convert inbound leads and qualify them before sending to your sales. They make it easy for you to target and engage with your website visitors and to co...

How To Get Started With Chatbots for Lead Generation

Posted by Silja Kaurala, on 31 March, 2021

Acquiring a chatbot for marketing purposes is an investment you want to make with careful consideration. The bot you finally choose should meet both your marketing needs and lead generation objectives...

How Not to Annoy Visitors with Your Lead Capture Pop-ups

Posted by Silja Kaurala, on 8 April, 2021

Finding the balance between using pop-ups effectively and trying to avoid annoying your visitors can sometimes be challenging. We know that pop-ups can frustrate visitors but at the same time, they’re...

9 Easy Ways to Improve Your Lead Capture Form Conversions

Posted by Silja Kaurala, on 8 March, 2021

Capture and convert leads – the magic words on every marketer’s lips and a top priority in their online marketing objectives. Increasing traffic to your website is of course key but capturing and conv...