giosg Blog

Read our blog posts and learn how AI-powered live chat, chatbots and interactive content can be used to boost your sales, marketing and customer service.

What is Conversational Marketing?

Posted by Kimi Tiinus, on 12 March, 2020

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

Why you should offer customer service on messaging apps

Posted by Kimi Tiinus, on 6 July, 2020

Be where your customers are and use the channels they use - this should be at the heart of every customer service strategy in 2020! Customers expect to be able to connect with your business through th...

A partnership story by Moment Group

Posted by Kimi Tiinus, on 27 March, 2019

During the 8 years in business, giosg has transformed into a leading chat provider in Finland while challenging the top spot in the UK and Sweden as well. In addition to acquiring customers, we have a...

How to engage online shoppers in 2019 - without forgetting your brand

Posted by Kimi Tiinus, on 18 June, 2019

Conversions. Conversions everywhere. The things we are all longing for - right? But as we blindly aim towards increased clicks and purchases, we simultaneously forget our all-important brand. We push ...

How to increase conversion rate with simple real-time analytics and machine learning

Posted by Kimi Tiinus, on 15 April, 2020

Are you interrupting your online visitors - or are you leaving them hanging?  Most industries working with large amounts of data have already recognized the value of AI and machine learning technology...

How to boost your eCommerce during December

Posted by Kimi Tiinus, on 3 June, 2019

Your eCommerce website acts like your online, virtual shop window, and unless it engages prospects immediately, they will leave and visit a competitor. December is the time of retail decline as the Ch...

How to tackle the Black Friday hangover

Posted by Kimi Tiinus, on 1 April, 2019

After the excitement and chaos of Black Friday, Cyber Monday and Cyber Week dies down, it’s been proven that UK retail sales drop in December. UK’s Office for National Statistics (ONS) released data s...

AI Trends of 2019 and Beyond

Posted by Kimi Tiinus, on 3 June, 2019

AI has not yet reached the point of being a mainstream phenomenon and still needs a fair bit of elaboration, but it's certainly getting there. When that time comes, companies will need to be ready to ...

What happens on your website after dark?

Posted by Kimi Tiinus, on 15 April, 2020

[Derived and updated from our previous blog by Petri Vilpponen] With Halloween coming up, we have started thinking about the horror stories we face as businesses - Disappointed customers, high returns...