giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

7 Customer experience insights you should track for eCommerce

Posted by Nicholas Woodward, on 16 February, 2024

Customer experience insights tell you about how your people feel when shopping with you. A good experience can be the difference between loyalty and losing a customer to a competitor. Businesses cite ...

How to Build an Omnichannel Sales Strategy

Posted by Srushti Vachhrajani, on 13 February, 2024

The consumer buying landscape has changed dramatically in recent years. With eCommerce booming, shoppers are expecting far more in terms of convenience, customer service, and creative marketing than e...

Top 5 HCP Engagement strategies and How to Execute Them

Posted by Nea Mikkola, on 24 August, 2023

Healthcare professional engagement, also known as HCP engagement, is a critical aspect of the success of any pharmaceutical company.

10 Best Video Marketing Practices to Drive More eCommerce Sales

Posted by Mike Stuzzi, on 3 April, 2024

Videos are the most engaging type of content that business owners need to incorporate into their marketing. People watching brand videos are much more likely to make a purchase than those just reading...

What is HCP Engagement: Everything You Need to Know

Posted by Nea Mikkola, on 19 March, 2024

HCP engagement faces numerous obstacles that more and more pharmaceutical companies are recognising and trying to address in today’s highly competitive environment.

The Future of Engagement: Chatbots for Customer Service

Posted by Ric Hawkins, on 25 August, 2023

Customer interactions with businesses are always evolving. And now chatbot technologies are providing a whole new level of customer service. Chatbots for customer service can help companies provide pe...

How to Prepare for Seasonal Sales

Posted by Preethy Ann Kochummen, on 8 February, 2024

If you were a florist, Valentine’s Day would be the busiest time of the year for you. If you were a toy store, you know you’d be minting cash around Christmas. In more recent times (and in this digita...

Best HCP Engagement Platforms for 2024

Posted by Nea Mikkola, on 21 November, 2023

Engaging with healthcare providers (HCPs) is crucial for driving revenue, building lasting relationships, and gaining recognition as a pharma company. However, in the digital age, traditional methods ...

How To Create Product Demos for E-commerce Stores

Posted by Adela Belin, on 6 February, 2024

Among countless e-commerce stores, yours must stand out to attract as many customers as possible. One of the adequate ways to escalatelead generation and boost sales is by providing product demo video...