giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

6 Product Page Tips that Turn Visitors into Customers [+ Examples]

Posted by Kate Parish, on 21 March, 2023

Building up revenue starts with acquiring traffic to your website. But how do you convert that traffic into revenue? You've improved SEO, mastered paid advertising, and leveraged social media so you m...

From Awareness to Delivery: Meet Customer Expectations at Every Step

Posted by Jake Rheude, on 20 March, 2023

From its origins in the early days of the Internet, eCommerce has grown into a sophisticated sector. But within that period, it’s not just eCommerce businesses that have become more complex. Customer ...

8 Proven Customer Engagement Strategies that Increase Conversions

Posted by Julia Serdiuk, on 27 February, 2024

Customer engagement and conversions are deeply connected. Engaged customers form strong and long-lasting relationships with the brand, which leads to increased loyalty and higher conversion rates.

5 Website design mistakes to avoid in 2023

Posted by Linda Kullas, on 8 February, 2024

Live chat and chatbots are both great features to consider during a website revamp. Our customers often tell us that one of the main reasons they have started using chat or chatbots is because they fi...

4 Ways to maximise customer service efficiency

Posted by Nea Bjorkqvist, on 12 January, 2023

Efficiency is often seen as a challenge or even an obstacle when it comes to increasing customer satisfaction. But in fact, the reality is quite the opposite. Although the concept of efficiency and ho...

Why You Should Offer Customer Service on Messaging Apps

Posted by Kimi Tiinus, on 6 April, 2022

Be where your customers are and use the channels they use - this should be at the heart of every customer service strategy in 2020! Customers expect to be able to connect with your business through th...

What happens to your website & customer service quality after dark?

Posted by Kimi Tiinus, on 31 March, 2022

[Derived and updated from our previous by Petri Vilpponen] With Halloween coming up, we have started thinking about the horror stories we face as businesses - Disappointed customers, high returns, low...

Will Chatbots Replace Human Jobs and How Far Should Self-Service Go?

Posted by Niklas Vernersson, on 23 February, 2021

The term artificial intelligence (AI) was first introduced a while back in 1956 by John McCarthy known as “the father of AI”. Since then, and especially in the 21st century, discussions have generally...

4 companies and 4 detailed examples of improved customer experience

Posted by Kimi Tiinus, on 9 March, 2021

Facts, figures and detailed insights are often lacking, when it comes to customer service. That's why we wrote this jargon-free article with 4 examples of how different companies have succeeded in pro...