giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

3 Predictions About the Future of Customer Experience

Posted by giosg.com, on 7 November, 2023

We have been doing a lot of research around customer experience recently, really delving into all things CX. Not only defining concepts such as customer journey and touchpoints but also figuring out w...

How to use AI and Website Design to reduce your website’s bounce rate

Posted by Kimi Tiinus, on 20 March, 2023

Right now, you probably have a bunch of different tabs open on your computer or your phone. If you’re searching for specific information, you probably go to the browser bar rather than reading through...

Beyond the brochure - Using tech to captivate potential students

Posted by Senia Williams, on 14 September, 2020

Choosing a university is one of the most difficult decisions for young adults. It’s often the first important decision they make by themselves, and it can be quite a nerve-wrecking process. Googling “...

Smarketing and Customer Experience

Posted by Kimi Tiinus, on 25 August, 2021

How to deal with evolving customer demands in this new digital era? As the customer support, sales and marketing functions increasingly move to digital channels, great chatbot platforms, relevant cont...

A Customer Experience Model That Takes Businesses to the Next Level

Posted by giosg.com, on 21 January, 2021

If you take a quick look at your online sales, what do you see? Have you got a successful digital business model generating all the leads and sales you need? Or maybe you have not yet got the results ...

How banks can engage with customers and generate sales online

Posted by Päivi Harju, on 8 June, 2022

Like mentioned in a recent Finextra article, there’s one fundamental thing that separates banks from many other businesses; customers don’t want to do business with them. Customers don’t want a mortga...