giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

Giosg at B2B Marketing Expo 2021: Interactive Content for the Win

Posted by Jade Ventoniemi, on 22 November, 2021

At the 2021 B2B Marketing Expo at ExCeL London, you could find a diverse group of industry professionals searching for a myriad of things.

The Best Way to Collect First-Party Data: Interactive Content

Posted by Jade Ventoniemi, on 3 January, 2023

Third-party cookies used to be marketers’ secret weapon to targeted advertising and retargeting. So, what are you to do when the premise of third party cookies is on the brink of extinction? It’s time...

The Best Way to Use Live Chat for Car Dealerships (with Case Examples)

Posted by Jade Ventoniemi, on 13 September, 2022

Consumers aren’t quite hitting the brakes on online car buying just yet. The “new normal” for the automotive industry is that potential car buyers are less willing to interact with sellers in-person a...

What is live chat software: Everything you need to know

Posted by Jade Ventoniemi, on 12 September, 2023

Contrary to popular belief, live chat software does much more than just customer support. Live chat software also can help you convert more website visitors into sales. In fact, 79% of businesses say ...

4 Ways Interactive Forms Improve Conversion Rates

Posted by Jade Ventoniemi, on 18 July, 2023

It's no secret, interactive forms are one of the best ways to increase your form field conversion rates. They allow you to get more information about your visitors and provide them with an engaging ex...

Easy-to-Use Chatbot Templates to Try on Your Website

Posted by Jade Ventoniemi, on 4 April, 2022

So you may have realised your company needs a chatbot on its website. Traffic is coming into your website no problem, but you notice that you need some assistance with decreasing bounce rate, increasi...

Car Dealership Lead Generation: 7 Tips for More Leads and Sales Online

Posted by Jade Ventoniemi, on 6 September, 2021

Let’s face it, everything is digital, even car shopping. It’s an experience that was traditionally all about seeing, smelling, and test-driving the car first. But now, car dealerships are getting less...

How to Build a Chatbot for Your Website (Step-by-Step)

Posted by Jade Ventoniemi, on 4 January, 2023

The truth is that no matter how hard we try to hold on to human-to-human connection, in the realm of online business, bots beat humans. Need some convincing? Chatbots are able to handle nearly 70% of ...

How to Align Sales and Marketing - The Easy Smarketing Guide

Posted by Jade Ventoniemi, on 21 March, 2023

When you look at your sales and marketing departments, does each department work harmoniously with one another sharing data, leads, and feedback without any prompting needed? Or do they have their bli...