---
title: Blog | giosg | Kimi Tiinus
description: Get best practices and expert insight into conversational marketing, inbound lead generation and customer engagement in our blog.
---

[![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en)

- [**](https://www.giosg.com/)
- Platform
  
  ##### Featured products
  
    - [Web Personalization](https://www.giosg.com/en/web-personalization)
    - [AI Assistants](https://www.giosg.com/en/ai-agent)
    - [Live Chat](https://www.giosg.com/en/products/live-chat)
    - [Button Chatbot](https://www.giosg.com/en/products/chatbots)
    - [Video Bot](https://www.giosg.com/en/video-bot)
  
  
  ##### Industry solutions
  
    - [Automotive](https://www.giosg.com/en/industries/automotive)
    - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
    - [eCommerce](https://www.giosg.com/en/en/industries/retail)
    - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
    - [Telecommunications](https://www.giosg.com/en/industries/telecommunications)
  
  
  ##### Use cases
  
    - [Customer service](https://www.giosg.com/en/solutions/customer-service)
    - [Digital sales](https://www.giosg.com/en/solutions/sales)
    - [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
    - [Live Shopping](https://www.giosg.com/en/live-video-shopping)
  
  
  ##### Integrations
  
    - [All integrations](https://www.giosg.com/en/integrations)
- [Customer stories](https://www.giosg.com/customer-success-stories)
- [Pricing](https://www.giosg.com/en/pricing)
- Resources
  
    - [Blogs](https://www.giosg.com/blog)
    - [Guides](https://www.giosg.com/en/guides)
    - [Events](https://www.giosg.com/events)
    - [Customer Stories](https://www.giosg.com/customer-success-stories)
    - [Podcast](https://www.giosg.com/podcast)
- Company
  
    - [Our story](https://www.giosg.com/en/company)
    - [Partners](https://www.giosg.com/en/partner-directory)
    - [Careers](https://careers.giosg.com/)
    - [Newsroom](https://www.giosg.com/en/newsroom)
    - [Security](https://www.giosg.com/en/security)

[Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales)

![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)

- [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)
- [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

Platform

##### Featured products

- [Web Personalization](https://www.giosg.com/en/web-personalization)
- [AI Assistants](https://www.giosg.com/en/ai-agent)
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [Button Chatbot](https://www.giosg.com/en/products/chatbots)
- [Video Bot](https://www.giosg.com/en/video-bot)

##### Industry solutions

- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [eCommerce](https://www.giosg.com/en/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

##### Use cases

- [Customer service](https://www.giosg.com/en/solutions/customer-service)
- [Digital sales](https://www.giosg.com/en/solutions/sales)
- [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)

##### Integrations

- [All integrations](https://www.giosg.com/en/integrations)

[Customer stories](https://www.giosg.com/customer-success-stories)

[Pricing](https://www.giosg.com/en/pricing)

Resources

- [Blogs](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)
- [Podcast](https://www.giosg.com/podcast)

Company

- [Our story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partner-directory)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Security](https://www.giosg.com/en/security)

[Request demo](https://www.giosg.com/accelerate-your-sales)

[![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/)

[![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

[![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)

# giosg Blog

 Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

[![What is Conversational Marketing?](https://www.giosg.com/hubfs/Blogs%202020/What%20is%20conversational%20marketing/0421-conversational_marketing-main.jpg) ](https://www.giosg.com/blog/what-is-conversational-marketing)

#### [What is Conversational Marketing?](https://www.giosg.com/blog/what-is-conversational-marketing)

 Posted by [Kimi Tiinus](https://www.giosg.com/blog/author/kimi-tiinus), on 4 March, 2024

 Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing r...

[Continue reading](https://www.giosg.com/blog/what-is-conversational-marketing)

[![How to tackle the Black Friday hangover](https://www.giosg.com/hubfs/Website%202019/Blog/how_to_tackle_the_black_friday_hangover.png) ](https://www.giosg.com/blog/how-to-tackle-the-black-friday-hangover)

#### [How to tackle the Black Friday hangover](https://www.giosg.com/blog/how-to-tackle-the-black-friday-hangover)

 Posted by [Kimi Tiinus](https://www.giosg.com/blog/author/kimi-tiinus), on 1 December, 2020

 After the excitement and chaos of Black Friday, Cyber Monday and Cyber Week dies down, it’s been proven that UK retail sales drop in December. UK’s Office for National Statistics (ONS) released data s...

[Continue reading](https://www.giosg.com/blog/how-to-tackle-the-black-friday-hangover)

[![How to Increase eCommerce Conversion Rate with Machine Learning](https://www.giosg.com/hubfs/Website%202019/Blog/how_to_increase_conversion_rate_with_simple-real-time_analytics_and_machine_learning.png) ](https://www.giosg.com/blog/how-to-increase-conversion-rate-real-time-analytics-machine-learning-tools)

#### [How to Increase eCommerce Conversion Rate with Machine Learning](https://www.giosg.com/blog/how-to-increase-conversion-rate-real-time-analytics-machine-learning-tools)

 Posted by [Kimi Tiinus](https://www.giosg.com/blog/author/kimi-tiinus), on 22 September, 2022

 Are you interrupting your online visitors - or are you leaving them hanging? Most industries working with large amounts of data have already recognized the value of AI and machine learning technology.

[Continue reading](https://www.giosg.com/blog/how-to-increase-conversion-rate-real-time-analytics-machine-learning-tools)

[![Why You Should Offer Customer Service on Messaging Apps](https://www.giosg.com/hubfs/Messaging%20apps%20as%20customer%20service%20channels%20blog%20.jpg) ](https://www.giosg.com/blog/why-you-should-offer-customer-service-on-messaging-apps)

#### [Why You Should Offer Customer Service on Messaging Apps](https://www.giosg.com/blog/why-you-should-offer-customer-service-on-messaging-apps)

 Posted by [Kimi Tiinus](https://www.giosg.com/blog/author/kimi-tiinus), on 6 April, 2022

 Be where your customers are and use the channels they use - this should be at the heart of every customer service strategy in 2020! Customers expect to be able to connect with your business through th...

[Continue reading](https://www.giosg.com/blog/why-you-should-offer-customer-service-on-messaging-apps)

[![What happens to your website & customer service quality after dark?](https://www.giosg.com/hubfs/Website%202019/Blog/what_happens_on_your_website_after_dark.png) ](https://www.giosg.com/blog/what-happens-on-your-website-after-dark-service-quality)

#### [What happens to your website & customer service quality after dark?](https://www.giosg.com/blog/what-happens-on-your-website-after-dark-service-quality)

 Posted by [Kimi Tiinus](https://www.giosg.com/blog/author/kimi-tiinus), on 31 March, 2022

 [Derived and updated from our previous by Petri Vilpponen] With Halloween coming up, we have started thinking about the horror stories we face as businesses - Disappointed customers, high returns, low...

[Continue reading](https://www.giosg.com/blog/what-happens-on-your-website-after-dark-service-quality)

[![How to Boost Your eCommerce Sales During December](https://www.giosg.com/hubfs/Website%202019/Blog/how_to_boost_your_ecommerce_during_december.png) ](https://www.giosg.com/blog/how-to-boost-your-web-traffic-and-sales-during-december)

#### [How to Boost Your eCommerce Sales During December](https://www.giosg.com/blog/how-to-boost-your-web-traffic-and-sales-during-december)

 Posted by [Kimi Tiinus](https://www.giosg.com/blog/author/kimi-tiinus), on 8 February, 2024

 Your eCommerce website acts like your online, virtual shop window, and unless it engages prospects immediately, they will leave and visit a competitor. December is the time of retail decline as the Ch...

[Continue reading](https://www.giosg.com/blog/how-to-boost-your-web-traffic-and-sales-during-december)

[![AI Trends of 2023 and Beyond](https://www.giosg.com/hubfs/Website%202019/Blog/ai_trends_of_2019_and_beyond.png) ](https://www.giosg.com/blog/ai-trends-of-2019-and-beyond)

#### [AI Trends of 2023 and Beyond](https://www.giosg.com/blog/ai-trends-of-2019-and-beyond)

 Posted by [Kimi Tiinus](https://www.giosg.com/blog/author/kimi-tiinus), on 31 August, 2023

 AI has not yet reached the point of being a mainstream phenomenon and still needs a fair bit of elaboration, but it's certainly getting there. When that time comes, companies will need to be ready to ...

[Continue reading](https://www.giosg.com/blog/ai-trends-of-2019-and-beyond)

[![How to get started with AI – as told by our AI expert](https://www.giosg.com/hubfs/blog_pic_start-with-AI.png) ](https://www.giosg.com/blog/how-to-get-started-with-ai-as-told-by-our-ai-expert)

#### [How to get started with AI – as told by our AI expert](https://www.giosg.com/blog/how-to-get-started-with-ai-as-told-by-our-ai-expert)

 Posted by [Kimi Tiinus](https://www.giosg.com/blog/author/kimi-tiinus), on 20 February, 2024

 “It's so simple and easy to use, it requires no IT or implementations to your systems, and when you think about a basic marketing budget - it costs mere pennies.” - Minsu Rauramo on AI at giosg We con...

[Continue reading](https://www.giosg.com/blog/how-to-get-started-with-ai-as-told-by-our-ai-expert)

[![4 companies and 4 detailed examples of improved customer experience](https://www.giosg.com/hubfs/blog_pic_cx-stories.png) ](https://www.giosg.com/blog/4-companies-and-4-detailed-examples-of-improved-customer-experience)

#### [4 companies and 4 detailed examples of improved customer experience](https://www.giosg.com/blog/4-companies-and-4-detailed-examples-of-improved-customer-experience)

 Posted by [Kimi Tiinus](https://www.giosg.com/blog/author/kimi-tiinus), on 9 March, 2021

 Facts, figures and detailed insights are often lacking, when it comes to customer service. That's why we wrote this jargon-free article with 4 examples of how different companies have succeeded in pro...

[Continue reading](https://www.giosg.com/blog/4-companies-and-4-detailed-examples-of-improved-customer-experience)

[All posts](https://www.giosg.com/blog/all) [Next**](https://www.giosg.com/blog/author/kimi-tiinus/page/2)

- ##### Featured Products
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [AI Assistants](https://www.giosg.com/en/ai-assistants)
- [Chatbots](https://www.giosg.com/en/products/chatbots)
- [Pop-ups](https://www.giosg.com/en/features/pop-up-builder)
- [Interaction Builder](https://www.giosg.com/en/interaction-builder)
- [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one)
- [Shoppable Video](https://www.giosg.com/en/shoppable-video)
- [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots)
- [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form)

- ##### Integrations
- [All integrations](https://www.giosg.com/integrations)

- ##### Industry solutions
- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [E-Commerce](https://www.giosg.com/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/hcp-engagement)
- [Pharmacy](https://www.giosg.com/en/industries/pharmacy)
- [Real Estate](https://www.giosg.com/en/industries/real-estate)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

- ##### Use cases
- [Customer Service](https://www.giosg.com/en/solutions/customer-service)
- [Digital Sales](https://www.giosg.com/en/solutions/sales)
- [Lead Generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)
- [HCP Engagement](https://www.giosg.com/en/hcp-engagement)

- ##### Resources
- [Blog](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)

- ##### Support
- [Help Centre](https://support.giosg.com/knowledge)
- [Giosg for Developers](https://docs.giosg.com/)

- ##### Company
- [Our Story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partners)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Data Security](https://www.giosg.com/en/security)
- [Contact & Billing](https://www.giosg.com/contact-and-billing)
- [Terms of Service](https://www.giosg.com/terms-of-service)
- [Privacy Policy](https://www.giosg.com/privacy-policy)

 © 2025 giosg.com Ltd. All Rights Reserved.

[**](https://www.facebook.com/giosgcom) [**](https://www.linkedin.com/company/giosg-com) [**](https://www.youtube.com/channel/UC56oKIAIjs6lV20mgPu6Tng/videos) [**](https://www.instagram.com/giosgcom/)

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "articleSection" : "giosg Blog",
  "name" : "Giosg"
}
```