---
title: Blog | giosg | Nea Mikkola (2)
description: Nea is the Content Marketing Specialist at giosg. (2)
---

[![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en)

- [**](https://www.giosg.com/)
- Platform
  
  ##### Featured products
  
    - [Web Personalization](https://www.giosg.com/en/web-personalization)
    - [AI Assistants](https://www.giosg.com/en/ai-agent)
    - [Live Chat](https://www.giosg.com/en/products/live-chat)
    - [Button Chatbot](https://www.giosg.com/en/products/chatbots)
    - [Video Bot](https://www.giosg.com/en/video-bot)
  
  
  ##### Industry solutions
  
    - [Automotive](https://www.giosg.com/en/industries/automotive)
    - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
    - [eCommerce](https://www.giosg.com/en/en/industries/retail)
    - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
    - [Telecommunications](https://www.giosg.com/en/industries/telecommunications)
  
  
  ##### Use cases
  
    - [Customer service](https://www.giosg.com/en/solutions/customer-service)
    - [Digital sales](https://www.giosg.com/en/solutions/sales)
    - [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
    - [Live Shopping](https://www.giosg.com/en/live-video-shopping)
  
  
  ##### Integrations
  
    - [All integrations](https://www.giosg.com/en/integrations)
- [Customer stories](https://www.giosg.com/customer-success-stories)
- [Pricing](https://www.giosg.com/en/pricing)
- Resources
  
    - [Blogs](https://www.giosg.com/blog)
    - [Guides](https://www.giosg.com/en/guides)
    - [Events](https://www.giosg.com/events)
    - [Customer Stories](https://www.giosg.com/customer-success-stories)
    - [Podcast](https://www.giosg.com/podcast)
- Company
  
    - [Our story](https://www.giosg.com/en/company)
    - [Partners](https://www.giosg.com/en/partner-directory)
    - [Careers](https://careers.giosg.com/)
    - [Newsroom](https://www.giosg.com/en/newsroom)
    - [Security](https://www.giosg.com/en/security)

[Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales)

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- [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)
- [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

Platform

##### Featured products

- [Web Personalization](https://www.giosg.com/en/web-personalization)
- [AI Assistants](https://www.giosg.com/en/ai-agent)
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [Button Chatbot](https://www.giosg.com/en/products/chatbots)
- [Video Bot](https://www.giosg.com/en/video-bot)

##### Industry solutions

- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [eCommerce](https://www.giosg.com/en/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

##### Use cases

- [Customer service](https://www.giosg.com/en/solutions/customer-service)
- [Digital sales](https://www.giosg.com/en/solutions/sales)
- [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)

##### Integrations

- [All integrations](https://www.giosg.com/en/integrations)

[Customer stories](https://www.giosg.com/customer-success-stories)

[Pricing](https://www.giosg.com/en/pricing)

Resources

- [Blogs](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)
- [Podcast](https://www.giosg.com/podcast)

Company

- [Our story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partner-directory)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Security](https://www.giosg.com/en/security)

[Request demo](https://www.giosg.com/accelerate-your-sales)

[![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/)

[![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/sv/blogg)

[![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/fi/blogi)

# giosg Blog

 Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

[![Livestream Shopping: 4 Reasons Why You Should Not Miss This Trend](https://www.giosg.com/hubfs/blog%20preview%20image%20%2813%29.png) ](https://www.giosg.com/blog/livestream-shopping)

#### [Livestream Shopping: 4 Reasons Why You Should Not Miss This Trend](https://www.giosg.com/blog/livestream-shopping)

 Posted by [Nea Mikkola](https://www.giosg.com/blog/author/nea-mikkola), on 8 December, 2023

 In today’s world, there are many ways to shop. You can go to a physical store, a website, or even something in between like joining a livestream shopping event. Livestream shopping is one of the most ...

[Continue reading](https://www.giosg.com/blog/livestream-shopping)

[![Digital HCP Engagement: A Comprehensive Guide for Pharma Professionals](https://www.giosg.com/hubfs/Blogs%202023/0323%20Digital%20HCP%20Engagement/0323-blog-digital_hcp_engagement.jpg) ](https://www.giosg.com/blog/digital-hcp-engagement)

#### [Digital HCP Engagement: A Comprehensive Guide for Pharma Professionals](https://www.giosg.com/blog/digital-hcp-engagement)

 Posted by [Nea Mikkola](https://www.giosg.com/blog/author/nea-mikkola), on 27 October, 2023

 Healthcare professionals (HCPs) are increasingly relying on technology to stay up-to-date with the latest information and resources. As a result, pharmaceutical companies need to adapt their marketing...

[Continue reading](https://www.giosg.com/blog/digital-hcp-engagement)

[![Top 5 HCP Engagement strategies and How to Execute Them](https://www.giosg.com/hubfs/1423-blog-hcp_strategies-hcp.jpg) ](https://www.giosg.com/blog/hcp-engagement-strategies)

#### [Top 5 HCP Engagement strategies and How to Execute Them](https://www.giosg.com/blog/hcp-engagement-strategies)

 Posted by [Nea Mikkola](https://www.giosg.com/blog/author/nea-mikkola), on 24 August, 2023

 Healthcare professional engagement, also known as HCP engagement, is a critical aspect of the success of any pharmaceutical company.

[Continue reading](https://www.giosg.com/blog/hcp-engagement-strategies)

[![What is HCP Engagement: Everything You Need to Know](https://www.giosg.com/hubfs/1-3.jpg) ](https://www.giosg.com/blog/hcp-engagement)

#### [What is HCP Engagement: Everything You Need to Know](https://www.giosg.com/blog/hcp-engagement)

 Posted by [Nea Mikkola](https://www.giosg.com/blog/author/nea-mikkola), on 19 March, 2024

 HCP engagement faces numerous obstacles that more and more pharmaceutical companies are recognising and trying to address in today’s highly competitive environment.

[Continue reading](https://www.giosg.com/blog/hcp-engagement)

[![Best HCP Engagement Platforms for 2024](https://www.giosg.com/hubfs/TThhuummbb.png) ](https://www.giosg.com/blog/hcp-engagement-platforms)

#### [Best HCP Engagement Platforms for 2024](https://www.giosg.com/blog/hcp-engagement-platforms)

 Posted by [Nea Mikkola](https://www.giosg.com/blog/author/nea-mikkola), on 21 November, 2023

 Engaging with healthcare providers (HCPs) is crucial for driving revenue, building lasting relationships, and gaining recognition as a pharma company. However, in the digital age, traditional methods ...

[Continue reading](https://www.giosg.com/blog/hcp-engagement-platforms)

[![6 Proven Ways to Improve Customer Service](https://www.giosg.com/hubfs/Untitled%20%281300%20%C3%97%20650px%29%20%289%29.png) ](https://www.giosg.com/blog/how-to-improve-customer-service)

#### [6 Proven Ways to Improve Customer Service](https://www.giosg.com/blog/how-to-improve-customer-service)

 Posted by [Nea Mikkola](https://www.giosg.com/blog/author/nea-mikkola), on 25 August, 2023

 Customer service is a vital part of any business's success. With word-of-mouth and recommendations becoming the main drivers of new business, customer experience is now more important than ever. Each ...

[Continue reading](https://www.giosg.com/blog/how-to-improve-customer-service)

[**Previous](https://www.giosg.com/blog/author/nea-mikkola/page/1) [All posts](https://www.giosg.com/blog/all)

- ##### Featured Products
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [AI Assistants](https://www.giosg.com/en/ai-assistants)
- [Chatbots](https://www.giosg.com/en/products/chatbots)
- [Pop-ups](https://www.giosg.com/en/features/pop-up-builder)
- [Interaction Builder](https://www.giosg.com/en/interaction-builder)
- [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one)
- [Shoppable Video](https://www.giosg.com/en/shoppable-video)
- [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots)
- [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form)

- ##### Integrations
- [All integrations](https://www.giosg.com/integrations)

- ##### Industry solutions
- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [E-Commerce](https://www.giosg.com/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/hcp-engagement)
- [Pharmacy](https://www.giosg.com/en/industries/pharmacy)
- [Real Estate](https://www.giosg.com/en/industries/real-estate)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

- ##### Use cases
- [Customer Service](https://www.giosg.com/en/solutions/customer-service)
- [Digital Sales](https://www.giosg.com/en/solutions/sales)
- [Lead Generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)
- [HCP Engagement](https://www.giosg.com/en/hcp-engagement)

- ##### Resources
- [Blog](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)

- ##### Support
- [Help Centre](https://support.giosg.com/knowledge)
- [Giosg for Developers](https://docs.giosg.com/)

- ##### Company
- [Our Story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partners)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Data Security](https://www.giosg.com/en/security)
- [Contact & Billing](https://www.giosg.com/contact-and-billing)
- [Terms of Service](https://www.giosg.com/terms-of-service)
- [Privacy Policy](https://www.giosg.com/privacy-policy)

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