Bluestep Bank goes live with SaaS company giosg – optimizes customer experience online

Bluestep Bank goes live with giosg

MARCH 29, 2022. Giosg, the leading tech and software company that combines live chat, bots, conversational AI and interactive website content, can today announce that they have initiated a collaboration with Bluestep Bank, the market-leading specialist bank in mortgages in the Nordic region.

The collaboration between giosg and Bluestep Bank seeks to improve service experience for Bluestep Bank's customers when visiting their website. Through giosg's live chat and other targeted solutions, the website visitor will be able to locate relevant information easier online, which makes the entire customer journey smoother.

With the help of giosg live chat, Bluestep Bank can identify their customers with a bank ID, a feature that will streamline the whole online banking process. Bluestep Bank’s main priority is to increase customer’s accessibility to information while maintaining high demands on data security. Bank ID is a secure way for customers to identify themselves and this will enhance the user experience, while not compromising on security.

“We look forward to working with Bluestep Bank, which is a big name in the Swedish market in banking and finance. We strive for a better overall experience online for their customers. In the progress of today’s digitalisation, a smoother website is mandatory. We can enable better support for the right person at the right time, and thereby achieve better customer satisfaction – something that both Bluestep Bank and giosg value highly.", says John Goliats, Country Manager for giosg in Sweden.

“The collaboration with giosg is another step in our effort to improve our customer journey, and to be able to offer the best possible service for our customers in a safe environment online through our website. We can now offer targeted service by answering the questions our customers have about our products and solutions in mortgages, without having to change channels. The collaboration will result in an easier and safer journey for our customers.”, comments Jesper Johansson, Business Development Manager at Bluestep Bank.

About giosg
Giosg helps companies build engaging online experiences that turn into sales - fast. By combining live chat, bots, AI and interactive website content in one platform, we make fast and personal service a part of your customer journey. We enable your team to use their expertise and sales skills to offer a complete shopping experience.
We want to reshape, redefine and re-evaluate the interaction between organizations and people in the digital world. Today, giosg works with over 1200 companies globally in areas such as the finance, automotive, retail and real estate industries. For more information, visit:

About Bluestep
Bluestep Bank is a leading challenger in the mortgage market in the Nordic region and a modern alternative to traditional banks. Bluestep Bank has operations in Sweden, Norway and Finland and also offers capital release credits through 60plusbanken. Since 2005, we have worked for increased financial inclusion for tens of thousands of people by entering the housing market and making it possible to take control of their finances. Bluestep Bank AB (publ) is under the supervision of Finansinspektionen. For more information, visit: and 

Press contact giosg
Sofia Correnti
PR & Communications Manager giosg

Press contact Bluestep
Sofia Hagman Buhlin
Head of Communications Bluestep Bank

Click here to read the press release in Swedish.