---
title: Dogman invests in enhanced eCommerce experience with giosg on three markets
description: Dogman chooses giosg for smarter and better customer service on its eCommerce site on three markets!
image: https://www.giosg.com/hubfs/Sk%C3%A4rmavbild%202024-05-13%20kl.%2010.03.10-1.png
---

[![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en)

- [**](https://www.giosg.com/)
- Platform
  
  ##### Featured products
  
    - [Web Personalization](https://www.giosg.com/en/web-personalization)
    - [AI Assistants](https://www.giosg.com/en/ai-agent)
    - [Live Chat](https://www.giosg.com/en/products/live-chat)
    - [Button Chatbot](https://www.giosg.com/en/products/chatbots)
    - [Video Bot](https://www.giosg.com/en/video-bot)
  
  
  ##### Industry solutions
  
    - [Automotive](https://www.giosg.com/en/industries/automotive)
    - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
    - [eCommerce](https://www.giosg.com/en/en/industries/retail)
    - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
    - [Telecommunications](https://www.giosg.com/en/industries/telecommunications)
  
  
  ##### Use cases
  
    - [Customer service](https://www.giosg.com/en/solutions/customer-service)
    - [Digital sales](https://www.giosg.com/en/solutions/sales)
    - [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
    - [Live Shopping](https://www.giosg.com/en/live-video-shopping)
  
  
  ##### Integrations
  
    - [All integrations](https://www.giosg.com/en/integrations)
- [Customer stories](https://www.giosg.com/customer-success-stories)
- [Pricing](https://www.giosg.com/en/pricing)
- Resources
  
    - [Blogs](https://www.giosg.com/blog)
    - [Guides](https://www.giosg.com/en/guides)
    - [Events](https://www.giosg.com/events)
    - [Customer Stories](https://www.giosg.com/customer-success-stories)
    - [Podcast](https://www.giosg.com/podcast)
- Company
  
    - [Our story](https://www.giosg.com/en/company)
    - [Partners](https://www.giosg.com/en/partner-directory)
    - [Careers](https://careers.giosg.com/)
    - [Newsroom](https://www.giosg.com/en/newsroom)
    - [Security](https://www.giosg.com/en/security)

[Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales)

![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)

- [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/)
- [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/)

Platform

##### Featured products

- [Web Personalization](https://www.giosg.com/en/web-personalization)
- [AI Assistants](https://www.giosg.com/en/ai-agent)
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [Button Chatbot](https://www.giosg.com/en/products/chatbots)
- [Video Bot](https://www.giosg.com/en/video-bot)

##### Industry solutions

- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [eCommerce](https://www.giosg.com/en/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

##### Use cases

- [Customer service](https://www.giosg.com/en/solutions/customer-service)
- [Digital sales](https://www.giosg.com/en/solutions/sales)
- [Lead generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)

##### Integrations

- [All integrations](https://www.giosg.com/en/integrations)

[Customer stories](https://www.giosg.com/customer-success-stories)

[Pricing](https://www.giosg.com/en/pricing)

Resources

- [Blogs](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)
- [Podcast](https://www.giosg.com/podcast)

Company

- [Our story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partner-directory)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Security](https://www.giosg.com/en/security)

[Request demo](https://www.giosg.com/accelerate-your-sales)

[![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/)

[![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/)

[![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/)

# Dogman invests in enhanced eCommerce experience with giosg on three markets

[ Sofia Correnti ](https://www.giosg.com/en/newsroom/author/sofia-correnti)

[![Share in facebook](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-fb.svg "Share in Facebook") ](http://www.facebook.com/share.php?u=https://www.giosg.com/en/newsroom/dogman-giosg-en) [![Share in linkedin](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-li.svg "Share in Linkedin") ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.giosg.com/en/newsroom/dogman-giosg-en) [![Share in twitter](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-tw.svg "Share in Twitter") ](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.giosg.com/en/newsroom/dogman-giosg-en) ![Copy link to share](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-link.svg "Copy Link")

**![Copy of Partnership Announcement – 1200 x 628 Linkedin (1) (kopia)](https://www.giosg.com/hs-fs/hubfs/Copy%20of%20Partnership%20Announcement%20%E2%80%93%201200%20x%20628%20Linkedin%20(1)%20(kopia).png?width=612&height=320&name=Copy%20of%20Partnership%20Announcement%20%E2%80%93%201200%20x%20628%20Linkedin%20(1)%20(kopia).png)**

**May 13, 2024. Giosg, the leading SaaS company ****that combines conversational AI and interactive website content for marketing, online sales and customer experience****, can today announce that they have entered a collaboration with Dogman, one of the largest suppliers of pet products in the Nordics. **

Dogman is the retail pet supplier with over 50 years of experience in the industry. The company offers pet owners a wide, deep and safe range for products. Dogman has several of their own brands as well as physical stores, e-commerce and wholesale operations.

Under the Dogman Group are brands such as **Jacson**, **Shiro&Malou**, **Harmony **and **Dogman**, which is one of the Nordic countries' largest suppliers of pet products. Through its **Dogman&Friends** store concept in addition to many large and well-known brands, it also offers a variety of services. Dogman is today present in several countries in the Nordics and Europe.

With extensive website traffic at a growing pace, Dogman has chosen to invest in new technology and automated processes on their website. The technology behind it is called Interaction Builder, which will be implemented by giosg and utilized on three market domains. With Interaction Builder, Dogman has launched a Service Bot to guide their website visitors in a smarter, more efficient way online.

Dogmans’ primary goal is to be able to reduce time for their customer service team and at the same time help customers find the right answers to their questions and the right information. The service bot will provide responses for the most frequently asked questions like; delivery times, products, campaigns, etc.

![Skärmavbild 2024-05-13 kl. 10.03.10](https://www.giosg.com/hs-fs/hubfs/Sk%C3%A4rmavbild%202024-05-13%20kl.%2010.03.10.png?width=612&height=300&name=Sk%C3%A4rmavbild%202024-05-13%20kl.%2010.03.10.png)

“We are on a growing eCommerce journey and have chosen to invest in a better customer experience. With giosg, the goal is to be able to reduce time for our customer service employees, streamline processes, and give our website visitors faster help online. We look forward to starting this project with the team at giosg, and then possibly scaling up to a more extensive project covering more parts of the experience,” comments Carl Öhrstedt, Head of E-Commerce at Dogman. 

“We are happy to welcome another retail pet supplier to our customer base within giosg, and we look forward to starting our collaboration with Dogman. With the service bot, Dogman will be able to provide their online visitors with better support – and grow with us when it comes to better and faster help online,” adds Moa Standár, Senior Client Manager at giosg. 

The team at giosg is keen on giving Dogman the right technology for a seamless online experience.

**About giosg****  
**Giosg is a SaaS company offering conversational AI and interactive website content for marketing, online sales and customer experience. Giosg is committed to helping enterprises improve their business performance, increase their sales, and serve customers more efficiently online. Learn more about us at: [**www.giosg.com **](https://www.giosg.com/) ** **

**About Dogman****  
**With over 50 years of experience in the industry, Dogman Group offers pet owners a wide, deep and safe range for everything from dogs to horses. With several brands as well as stores, e-commerce and wholesale operations, products are available to everyone. With a focus on a joyful existence for pets and pet owners, Dogman Group continues to expand and is today present in several countries in the Nordics and Europe. Learn more at [www.dogman.com](http://www.dogman.com/) 

**Press contact giosg  
**Sofia Correnti  
Senior Global Communications Manager  
[sofia.correnti@giosg.com  
](mailto:sofia.correnti@giosg.com)+4670 845 23 09

**Press contact Dogman**  
Carl Öhrstedt  
eCommerce Manager  
[carl.ohrstedt@dogman.se](mailto:carl.ohrstedt@dogman.se) 

 Share this on

[![Share in facebook](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-fb.svg "Share in facebook") ](http://www.facebook.com/share.php?u=https://www.giosg.com/en/newsroom/dogman-giosg-en) [![Share in linkedin](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-li.svg "Share in linkedin") ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.giosg.com/en/newsroom/dogman-giosg-en) [![Share in twitter](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-tw.svg "Share in twitter") ](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.giosg.com/en/newsroom/dogman-giosg-en) ![Copy link to share](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/social_icons/social_icon-link.svg "Copy Link")

[News](https://www.giosg.com/en/newsroom/topic/news) , [foodsector](https://www.giosg.com/en/newsroom/topic/foodsector) , [digitization](https://www.giosg.com/en/newsroom/topic/digitization)

### Recent news

[Three Ireland launches their first AI Assistant with giosg](https://www.giosg.com/en/newsroom/three-ireland-ai-assistant)

[Giosg Introduces giosg Any AI to Redefine Industry Standards with Limitless Use Cases & Seamless Integrations](https://www.giosg.com/en/newsroom/giosg-ai-launch)

[Cuuma and Giosg Collaborate to Enhance Customer Service Solutions](https://www.giosg.com/en/newsroom/cuuma-partnership)

[Dogman invests in enhanced eCommerce experience with giosg on three markets](https://www.giosg.com/en/newsroom/dogman-giosg-en)

[Top eCommerce performers at Omnichannel Index 2024 by IMPACT Commerce & Google](https://www.giosg.com/en/newsroom/omnichannel-index-2024)

### News by Topic

- [News (34)](https://www.giosg.com/en/newsroom/topic/news)
- [eCommerce (11)](https://www.giosg.com/en/newsroom/topic/ecommerce)
- [Podcast (6)](https://www.giosg.com/en/newsroom/topic/podcast)
- [Customer experience (5)](https://www.giosg.com/en/newsroom/topic/customer-experience)
- [automotive (4)](https://www.giosg.com/en/newsroom/topic/automotive)
- [Company News (3)](https://www.giosg.com/en/newsroom/topic/company-news)
- [Live Chat (3)](https://www.giosg.com/en/newsroom/topic/live-chat)
- [AI (2)](https://www.giosg.com/en/newsroom/topic/ai)
- [AI Chat (2)](https://www.giosg.com/en/newsroom/topic/ai-chat)
- [Customer Service (2)](https://www.giosg.com/en/newsroom/topic/customer-service)
- [acquisition (2)](https://www.giosg.com/en/newsroom/topic/acquisition)
- [digitization (2)](https://www.giosg.com/en/newsroom/topic/digitization)
- [foodsector (2)](https://www.giosg.com/en/newsroom/topic/foodsector)
- [growth (2)](https://www.giosg.com/en/newsroom/topic/growth)
- [live shopping (2)](https://www.giosg.com/en/newsroom/topic/live-shopping)
- [partnership (2)](https://www.giosg.com/en/newsroom/topic/partnership)
- [retail (2)](https://www.giosg.com/en/newsroom/topic/retail)
- [A/B Testing (1)](https://www.giosg.com/en/newsroom/topic/a-b-testing)
- [Banking (1)](https://www.giosg.com/en/newsroom/topic/banking)
- [Chatbots (1)](https://www.giosg.com/en/newsroom/topic/chatbots)
- [Interaction Builder (1)](https://www.giosg.com/en/newsroom/topic/interaction-builder)
- [Pharma (1)](https://www.giosg.com/en/newsroom/topic/pharma)
- [Pharmacy (1)](https://www.giosg.com/en/newsroom/topic/pharmacy)
- [Product launch (1)](https://www.giosg.com/en/newsroom/topic/product-launch)
- [Technology (1)](https://www.giosg.com/en/newsroom/topic/technology)
- [beauty (1)](https://www.giosg.com/en/newsroom/topic/beauty)
- [car dealers (1)](https://www.giosg.com/en/newsroom/topic/car-dealers)
- [digital sales (1)](https://www.giosg.com/en/newsroom/topic/digital-sales)
- [e-commerce (1)](https://www.giosg.com/en/newsroom/topic/e-commerce)
- [event (1)](https://www.giosg.com/en/newsroom/topic/event)
- [omnichannel (1)](https://www.giosg.com/en/newsroom/topic/omnichannel)
- [telecom (1)](https://www.giosg.com/en/newsroom/topic/telecom)
- [webinar (1)](https://www.giosg.com/en/newsroom/topic/webinar)

[see all](https://www.giosg.com/en/newsroom/dogman-giosg-en#)

- ##### Featured Products
- [Live Chat](https://www.giosg.com/en/products/live-chat)
- [AI Assistants](https://www.giosg.com/en/ai-assistants)
- [Chatbots](https://www.giosg.com/en/products/chatbots)
- [Pop-ups](https://www.giosg.com/en/features/pop-up-builder)
- [Interaction Builder](https://www.giosg.com/en/interaction-builder)
- [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one)
- [Shoppable Video](https://www.giosg.com/en/shoppable-video)
- [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots)
- [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form)

- ##### Integrations
- [All integrations](https://www.giosg.com/integrations)

- ##### Industry solutions
- [Automotive](https://www.giosg.com/en/industries/automotive)
- [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships)
- [E-Commerce](https://www.giosg.com/en/industries/retail)
- [Pharmaceutical](https://www.giosg.com/en/hcp-engagement)
- [Pharmacy](https://www.giosg.com/en/industries/pharmacy)
- [Real Estate](https://www.giosg.com/en/industries/real-estate)
- [Telecommunications](https://www.giosg.com/en/industries/telecommunications)

- ##### Use cases
- [Customer Service](https://www.giosg.com/en/solutions/customer-service)
- [Digital Sales](https://www.giosg.com/en/solutions/sales)
- [Lead Generation](https://www.giosg.com/en/solutions/lead-generation)
- [Live Shopping](https://www.giosg.com/en/live-video-shopping)
- [HCP Engagement](https://www.giosg.com/en/hcp-engagement)

- ##### Resources
- [Blog](https://www.giosg.com/blog)
- [Guides](https://www.giosg.com/en/guides)
- [Events](https://www.giosg.com/events)
- [Customer Stories](https://www.giosg.com/customer-success-stories)

- ##### Support
- [Help Centre](https://support.giosg.com/knowledge)
- [Giosg for Developers](https://docs.giosg.com/)

- ##### Company
- [Our Story](https://www.giosg.com/en/company)
- [Partners](https://www.giosg.com/en/partners)
- [Careers](https://careers.giosg.com/)
- [Newsroom](https://www.giosg.com/en/newsroom)
- [Data Security](https://www.giosg.com/en/security)
- [Contact & Billing](https://www.giosg.com/contact-and-billing)
- [Terms of Service](https://www.giosg.com/terms-of-service)
- [Privacy Policy](https://www.giosg.com/privacy-policy)

 © 2025 giosg.com Ltd. All Rights Reserved.

[**](https://www.facebook.com/giosgcom) [**](https://www.linkedin.com/company/giosg-com) [**](https://www.youtube.com/channel/UC56oKIAIjs6lV20mgPu6Tng/videos) [**](https://www.instagram.com/giosgcom/)