--- title: "Video: Chatbots vs Chat: Which conversational tool to use and when?" description: Learn more about which one, a chat or a chatbot, you should be considering for your marketing strategy. You might need both! image: https://www.giosg.com/hubfs/Marketing%20Webinars%20-%20Images/Past%20Webinars%202020/0720-webinar-featured-chatbots_vs_chat.jpg --- [![Giosg](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/giosg-navbar_logo.svg) ](https://www.giosg.com/en) - [**](https://www.giosg.com/) - Platform ##### Featured products - [Web Personalization](https://www.giosg.com/en/web-personalization) - [AI Assistants](https://www.giosg.com/en/ai-agent) - [Live Chat](https://www.giosg.com/en/products/live-chat) - [Button Chatbot](https://www.giosg.com/en/products/chatbots) - [Video Bot](https://www.giosg.com/en/video-bot) ##### Industry solutions - [Automotive](https://www.giosg.com/en/industries/automotive) - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships) - [eCommerce](https://www.giosg.com/en/en/industries/retail) - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical) - [Telecommunications](https://www.giosg.com/en/industries/telecommunications) ##### Use cases - [Customer service](https://www.giosg.com/en/solutions/customer-service) - [Digital sales](https://www.giosg.com/en/solutions/sales) - [Lead generation](https://www.giosg.com/en/solutions/lead-generation) - [Live Shopping](https://www.giosg.com/en/live-video-shopping) ##### Integrations - [All integrations](https://www.giosg.com/en/integrations) - [Customer stories](https://www.giosg.com/customer-success-stories) - [Pricing](https://www.giosg.com/en/pricing) - Resources - [Blogs](https://www.giosg.com/blog) - [Guides](https://www.giosg.com/en/guides) - [Events](https://www.giosg.com/events) - [Customer Stories](https://www.giosg.com/customer-success-stories) - [Podcast](https://www.giosg.com/podcast) - Company - [Our story](https://www.giosg.com/en/company) - [Partners](https://www.giosg.com/en/partner-directory) - [Careers](https://careers.giosg.com/) - [Newsroom](https://www.giosg.com/en/newsroom) - [Security](https://www.giosg.com/en/security) [Login](https://service.giosg.com/identity/login) [Request demo](https://www.giosg.com/accelerate-your-sales) ![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg) - [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/) - [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/) Platform ##### Featured products - [Web Personalization](https://www.giosg.com/en/web-personalization) - [AI Assistants](https://www.giosg.com/en/ai-agent) - [Live Chat](https://www.giosg.com/en/products/live-chat) - [Button Chatbot](https://www.giosg.com/en/products/chatbots) - [Video Bot](https://www.giosg.com/en/video-bot) ##### Industry solutions - [Automotive](https://www.giosg.com/en/industries/automotive) - [Car dealerships](https://www.giosg.com/en/industries/car-dealerships) - [eCommerce](https://www.giosg.com/en/en/industries/retail) - [Pharmaceutical](https://www.giosg.com/en/industries/pharmaceutical) - [Telecommunications](https://www.giosg.com/en/industries/telecommunications) ##### Use cases - [Customer service](https://www.giosg.com/en/solutions/customer-service) - [Digital sales](https://www.giosg.com/en/solutions/sales) - [Lead generation](https://www.giosg.com/en/solutions/lead-generation) - [Live Shopping](https://www.giosg.com/en/live-video-shopping) ##### Integrations - [All integrations](https://www.giosg.com/en/integrations) [Customer stories](https://www.giosg.com/customer-success-stories) [Pricing](https://www.giosg.com/en/pricing) Resources - [Blogs](https://www.giosg.com/blog) - [Guides](https://www.giosg.com/en/guides) - [Events](https://www.giosg.com/events) - [Customer Stories](https://www.giosg.com/customer-success-stories) - [Podcast](https://www.giosg.com/podcast) Company - [Our story](https://www.giosg.com/en/company) - [Partners](https://www.giosg.com/en/partner-directory) - [Careers](https://careers.giosg.com/) - [Newsroom](https://www.giosg.com/en/newsroom) - [Security](https://www.giosg.com/en/security) [Request demo](https://www.giosg.com/accelerate-your-sales) [![English](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/united-kingdom.svg)](https://www.giosg.com/) [![Swedish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/sweden.svg)](https://www.giosg.com/) [![Finnish](https://www.giosg.com/hubfs/Giosg%202020/Multimedia/finland.svg)](https://www.giosg.com/) # Video: Chatbots vs Chat: Which conversational tool to use and when? Posted in [Webinars](https://www.giosg.com/events/author/webinars) Chatbots and live chat are both efficient channels for increasing your website conversions and lead generation. In this webinar, we discussed the differences between the two, which one you should be considering for your marketing strategy, and show you a hybrid model for the best of both.   **In this video you will learn:** - The differences between the live chat and chatbots - When to chose human interaction over bots - Best practice examples of live chat and chatbots - the hybrid model   ##### Presenters ![](https://www.giosg.com/hubfs/Marketing%20Webinars%20-%20Images/Past%20Webinars%202020/nea.jpg) ###### Nea Björkqvist Nea was the UK Marketing Manager at giosg. ![](https://www.giosg.com/hubfs/Marketing%20Webinars%20-%20Images/Past%20Webinars%202020/ari_nurmi.jpg) ###### Ari Nurmi, UK Country Director, giosg Ari is passionate about helping businesses transform the way they interact with consumers online. He has experience working in digital marketing, media intelligence and marketing automation in North America, UK and the rest of Europe. Currently, he is heading the UK Sales and Marketing operations at giosg - a software company that combines data, AI technology and human engagement. Tags: [Live Chat](https://www.giosg.com/events/tag/live-chat), [Past Events](https://www.giosg.com/events/tag/past-events), [Videos](https://www.giosg.com/events/tag/videos) - ##### Featured Products - [Live Chat](https://www.giosg.com/en/products/live-chat) - [AI Assistants](https://www.giosg.com/en/ai-assistants) - [Chatbots](https://www.giosg.com/en/products/chatbots) - [Pop-ups](https://www.giosg.com/en/features/pop-up-builder) - [Interaction Builder](https://www.giosg.com/en/interaction-builder) - [One-to-one Video](https://www.giosg.com/en/live-video-shopping/one-to-one) - [Shoppable Video](https://www.giosg.com/en/shoppable-video) - [Lead Generation Bots](https://www.giosg.com/en/products/lead-generation-bots) - [Multi-step Forms](https://www.giosg.com/en/products/multi-step-form) - ##### Integrations - [All integrations](https://www.giosg.com/integrations) - ##### Industry solutions - [Automotive](https://www.giosg.com/en/industries/automotive) - [Car Dealerships](https://www.giosg.com/en/industries/car-dealerships) - [E-Commerce](https://www.giosg.com/en/industries/retail) - [Pharmaceutical](https://www.giosg.com/en/hcp-engagement) - [Pharmacy](https://www.giosg.com/en/industries/pharmacy) - [Real Estate](https://www.giosg.com/en/industries/real-estate) - [Telecommunications](https://www.giosg.com/en/industries/telecommunications) - ##### Use cases - [Customer Service](https://www.giosg.com/en/solutions/customer-service) - [Digital Sales](https://www.giosg.com/en/solutions/sales) - [Lead Generation](https://www.giosg.com/en/solutions/lead-generation) - [Live Shopping](https://www.giosg.com/en/live-video-shopping) - [HCP Engagement](https://www.giosg.com/en/hcp-engagement) - ##### Resources - [Blog](https://www.giosg.com/blog) - [Guides](https://www.giosg.com/en/guides) - [Events](https://www.giosg.com/events) - [Customer Stories](https://www.giosg.com/customer-success-stories) - ##### Support - [Help Centre](https://support.giosg.com/knowledge) - [Giosg for Developers](https://docs.giosg.com/) - ##### Company - [Our Story](https://www.giosg.com/en/company) - [Partners](https://www.giosg.com/en/partners) - [Careers](https://careers.giosg.com/) - [Newsroom](https://www.giosg.com/en/newsroom) - [Data Security](https://www.giosg.com/en/security) - [Contact & Billing](https://www.giosg.com/contact-and-billing) - [Terms of Service](https://www.giosg.com/terms-of-service) - [Privacy Policy](https://www.giosg.com/privacy-policy) © 2025 giosg.com Ltd. 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