Customer satisfaction and experience remain the most important KPIs for customer service organisations. And rightly so - this is what makes your customers stay loyal and support your growth. Efficiency, on the other hand, is often seen as a challenge or even an obstacle when it comes to increasing customer satisfaction. In fact, the reality is quite the opposite - efficiency can truly support customer satisfaction, enhance their experience and drive your growth. Let’s have a look at what can help you gain more efficiency and reach your other important goals.