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Immo at Banking Horizon: Contextual services in digital environment [Speaker notes]

Posted by Immo Salonen, on 14 September, 2020

A summary of a presentation held together with Danske Bank at Banking Horizon 2016 event on 18th of October 2016 in London. The presentation was about how online retailers can utilise partnerships and...

Why Shopping Cart Abandonment is Actually a Great Opportunity?

Posted by Immo Salonen, on 21 September, 2017

The brutal fact is that roughly 70% of shopping carts are abandoned and the number is most likely going to increase as more consumers shift to online and mobile shopping. By 2018 the expected value of...

Why is personalization the future of E-commerce?

Posted by Immo Salonen, on 14 December, 2017

What does personalization mean and why does it even matter? Let me start with a real-life example. Couple of years ago a friend of mine decided to enter a triathlon race. That was not something I had ...