We have been doing a lot of research around customer experience recently, really delving into into all things CX, not only defining concepts such as customer journey and touchpoints, but also figuring out ways for companies to deliver real and tangible experience improvements to their customers. We have also taken a long, hard look at how and why customers and their needs have evolved, and dared to make some predictions of where we think customer experience is heading.
We've officially got under 2 months to go until the new GDPR (General Data Protection Regulation) takes effect.
You've probably all got May 25th underlined in your diaries- gearing up to GDPR D day is all every business blog, webinar and publication seem to be talking about these days.
So why the need for yet another GDPR guide? Well, firstly and simply because a lot of our clients have been approaching us with GDPR concerns, and as the date draws closer, we anticipate getting more of these.
But more importantly, because after conducting some research, we found that a scary amount of UK companies are lagging in their prep, especially within the real estate industry.
And since we work with a lot of real estate agents in the UK, we thought this would be particularly relevant.