Learn more about how Hyundai Mexico transformed the way they connect with customers online and drive sales. 👇
The Background
In 2018, Hyundai Mexico took a big step forward in the automotive industry by teaming up with giosg. Together, they launched the Hyundai Live project.
What's so cool about it? Hyundai Mexico combined their online tools with the top-notch service and know-how you'd get at a car dealership.
The Challenge
Imagine you're checking out cars online, researching, and considering buying a new one. Hyundai Mexico knows just how overwhelming that can be.
Getting lost on a website hinders the customer experience and makes your website ineffective in supporting the sales process.
Instead, customers should be able to get their questions answered and do their research instantly to proceed with their car-buying journey.
For this, Hyundai wanted to give their visitors the necessary information and help them whenever needed. They knew that if they could make the initial research process quicker and smoother, it would be more likely for people to choose one of their awesome cars.
A win-win situation!
The Solution🔑
Hyundai Mexico introduced a virtual guide throughout the online car-buying journey, allowing customers to get expert support, ask questions, and find the perfect car effortlessly.
For this, Hyundai Mexico created playbooks for common questions and the latest car models, accessible via a 24/7 chatbot integrated into their website.
This chatbot improved user experience by replacing low-converting web forms and seamlessly integrated with Hyundai's live broadcasts. It offered a tailored solution to support throughout the sales funnel.
Giosg’s user-friendly Conversational Sales Chatbot made interactions with Hyundai simple and enjoyable, enhancing customer satisfaction.
The Results📊
Hyundai revolutionized its website into a powerful lead-generation tool, all thanks to its partnership with giosg. The incredible results they've achieved with the Conversational Sales Chatbot speak for themselves:
🔥 Over 100 automated leads are sent to dealerships every week
🔥 All charges were generated without human assistance
🔥 Just 600 impressions are needed for qualified information
The success of the giosg platform prompted Hyundai Mexico to implement the Assisted Selling solution in May 2020, making them the first automotive brand in Mexico to adopt this technology. It's a testament to Hyundai's commitment to innovation and enhancing the customer experience.
Original story sourced from Whisbi.com.
In April 2023, giosg, the leading Finnish SaaS business, announced the acquisition of Whisbi and its subsidiaries in the US. The initiative marks a significant step towards continued growth and expansion. Read our press release about the acquisition here.