Hyundai Mexico: Where Your Automotive Dreams Become a Reality

Discover the remarkable success story of Hyundai, the renowned automotive brand in Mexico, as they embarked on a transformative journey to connect with customers online and drive sales. 


The Challenge🕵️

In 2018, Hyundai Mexico took a big step forward in the American Automotive industry by teaming up with giosg. Together, they launched the awesome Hyundai Live project.

What's so cool about it? Hyundai Mexico combined their online tools with the top-notch service and know-how you'd get at a car dealership.

Imagine you're checking out cars online, researching, and considering buying a new one. Hyundai Mexico knows just how overwhelming that can be. So, they introduced Hyundai Live to make things easier for you. It's like having a virtual guide throughout your online car-buying journey. They're there to answer your questions, provide support, and help you find the perfect car without the hassle.

They had this brilliant idea of creating playbooks for common questions and the latest car models on their website. This way, they could help everyone who visited their site, no matter the time. They wanted to make sure potential customers got all their questions answered and could do their research instantly so they could decide and buy a car.

It's all about making things easier for you, the customer. Hyundai wanted to give you the information you need and help you whenever needed. They knew that if they could make your research process quicker and smoother, it would be more likely for you to choose one of their awesome cars. It's a win-win situation!


The Solution🔑

Giosg's conversational sales platform was a perfect fit for Hyundai.

It works seamlessly with their live broadcasts and has a powerful conversational sales chatbot feature. This means that 24/7 on-demand information is available on Hyundai's website. The brand's services are just one click away, always accessible and ready to assist.

Hyundai leveraged giosg's Conversational Sales Chatbot to enhance its digital transformation journey in the automotive industry. The chatbot focuses on increasing the conversion rate for pre-sales on the website. It replaces those low-converting web forms with a more interactive and engaging experience. From top to bottom of the sales funnel, the chatbot offers customizable solutions tailored to specific business cases. It even integrates with popular reporting tools like Google and Adobe Analytics for valuable insights.

You don't have to be a tech whiz to use it! Giosg's Conversational Sales Chatbot is designed to be super user-friendly. It doesn't matter if you're young or old, or if you're not that familiar with technology. You can quickly get all the info you need through a simple conversation. No more waiting on hold with annoying hold music. This chatbot lets you interact positively and hassle-free with the Hyundai brand. It's all about making things easy and enjoyable for you, the customer.


The Results📊

Hyundai has revolutionized its website into a powerful lead-generation tool, all thanks to its partnership with giosg. The incredible results they've achieved with the Conversational Sales Chatbot speak for themselves:


  • Over 100 automated leads are sent to dealerships every week.

  • All charges were generated without human assistance.

  • Just 600 impressions are needed for qualified information.

The success of the giosg platform prompted Hyundai Mexico to implement the Assisted Selling solution in May 2020, making them the first automotive brand in Mexico to adopt this technology. It's a testament to Hyundai's commitment to innovation and enhancing the customer experience.


Original story sourced from

In April 2023, giosg, the leading Finnish SaaS business, announced the acquisition of Whisbi and its subsidiaries in the US. The initiative marks a significant step towards continued growth and expansion. Read our press release about the acquisition here.