A1 Croatia Achieves +40% Conversion Rate with Immersive Online Experience

Read our recap of A1 Croatia's remarkable +40% boost in online conversions with A1 Liveshop – where convenience of online shopping meets the immersive delight of in-store retail.

A1 croatia liveshop

The goal 🕵️

A1 emphasizes its digital channels, the A1 webshop, website, and moj.A1 app, that allows its customers access all of Croatia's A1 services on these platforms.

Altogether, A1's many different points of contact (digital and physical) allow the company to meet the needs of a wide range of customers – creating a unified consumer experience across all touchpoints.

Whether a customer is making a purchase or just looking for information, A1 ensures they have a positive and seamless experience.


The solution 🔑

To provide its clients with a consistent omnichannel experience, A1 created the A1 Liveshop project using giosg's Live selling solution.


This cutting-edge software integrates physical and online customer service experiences, by allowing online customers to have live conversations with A1 brand representatives.

The live video streamed from the A1 Liveshop and individualized, one-on-one service are just two examples of interactive features that enrich the shopping experience for customers.

The giosg x A1 Liveshop was crucial during the Covid-19 lockdown. It quickly became a dominant sales mechanism, simulating the in-store shopping experience online.


The results 📊

The Liveshop project brought tremendous success to A1 Croatia.

🔥 NPS ratings surpassed other online sales channels, reaching levels typically seen in retail stores

🔥 impressive 20% increase in upsells and cross-sells during the live streams compared to their eCommerce channel

🔥 with a +40% conversion rate from online leads into closed sales


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Or learn more about our solutions and the results by checking out more of our customer stories.


Original story sourced from Whisbi.com.

In April 2023, giosg, the leading Finnish SaaS business, announced the acquisition of Whisbi and its subsidiaries in the US. The initiative marks a significant step towards continued growth and expansion. Read our press release about the acquisition here.

About our customer


A1 Hrvatska is part of A1 Telekom Austria Group – the leading digital services and communication solutions provider in Central and Eastern Europe. In line with the digital lifestyle, we offer our customers a converged offer, including mobile, fixed, and television. At A1 Croatia, we do our best to improve the digital customer experience with innovations and solutions that help digitize Croatia.