The Importance of Strategy & Positioning in Telecom – Anders Holvøe

In this enlightening episode, we sit down with Anders Holvøe, the Former Head of Marketing at Telenor, to discuss the challenges and strategies behind balancing company growth with expenses.



Anders Holvøe emphasizes the complexity of simultaneously driving growth and reducing costs, noting that it's not a one-size-fits-all solution.

In this intriguing discussion, Holvøe also touches upon the importance of evaluating and simplifying organizational processes, reducing costs to serve, optimizing sales channels, and restructuring marketing budgets.

Furthermore, Holvøe delves into the significance of positioning in the market, understanding competitors, and, most importantly, understanding customers.

He underscores the need for a brand to be supported by solid products that customers value. Lastly, he highlights the pivotal role of data and AI in reducing churn, emphasizing the human element in the equation.


Anders Holvøe provides invaluable insights into the intricate dance of growth and efficiency, the power of positioning, and the transformative role of data and AI in business.

His experiences and strategies serve as a guide for companies aiming for sustainable growth.


Subscribe to our podcast newsletter

Fill in your contact info to get updates on our upcoming episodes!

View giosg's Privacy Policy