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The University of Derby Online Learning - using live chat to increase applications

Discover how The University of Derby Online Learning (or UDOL) used our high-end live chat function to revolutionize their methods of communication with prospective students.

The University of Derby Online Learning (UDOL) is the thriving distance learning division of the University of Derby. Since 2001, the University of Derby has offered online distance learning to students in need of flexible study options.

As demand for these popular courses has increased, the university has learned to tailor content specifically for online delivery. In 2011, based on the growing success of the distance learning modules, they launched UDOL.

The challenge

In the past, UDOL had relied on its website visitors filling out a “Contact Us” form or phoning in for further information, but these methods were failing to cater to prospective students looking for a quick answer to a question.

The online form required several fields to complete, and the idea of a phone call can prove costly in terms of both time and money, not to mention  daunting for overseas contacts.

UDOL were keen to provide their online browsers with an accessible and efficient way to speak to them and resolve their queries as quickly as possible.


university_of_derby_customer_success_story_giosg

Enter giosg

It became clear that implementing a live chat service would be an efficient way for UDOL to engage with their online visitors, and after a successful pilot they decided to partner with giosg.

For UDOL, giosg’s flexibility, ease-of-use and accessible reporting really stood out, with one highlight being the chat’s “ticker sound” –  a noise triggered when a visitor is left waiting on chat – which ensures agents don’t neglect any urgent conversations with prospects.

At the start of the project, UDOL’s live chat service was looked after by 1 agent on a part-time basis. It has since expanded to involve 5 of their team members.

The results...

UDOL has found that website visitors interacting with the live chat function and receiving personal and timely answers to their questions have a strong conversion rate.

Additionally, live chat has significantly improved their customer service capabilities, earning them praise from their online visitors.

The next step in their use of giosg software is to make online live chat available 24/7.

“It is great to be able to communicate instantly with our website visitors. The ability to help and answer questions straight away has greatly enhanced UDOL’s levels of great customer service, for which we have received very positive feedback.”

Julia Evans – Web, Social and Digital Media Coordinator, The University of Derby Online Learning

About the company

University_of_Derby_Online_Learning_giosg_customer_success_story
The University of Derby Online Learning (UDOL) is the thriving distance learning division of the University of Derby. Since 2001, the University of Derby has offered online distance learning to students who required more flexible study options. As demand for these popular courses increased, the university learned to tailor content specifically for online delivery. In 2011, based on the growing success of the distance learning modules, they launched the UDOL.
Industry:
Business Services
Company Size:
Mid Market
Location:
United Kingdom & Ireland
Software:
Marketing, Sales

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